Alex Liendl
@alexliendl.bsky.social
Der nebenberufliche Unternehmer • Folge mir für die Abkürzung, aus deinem Wissen Freiheit + Einkommen zu machen.
AI will never kick your ass. I will.
AI will never motivate you when you want to quit. I will.
AI will never ask you the hard questions. I will.
At 49, I've learned something most solopreneurs miss:
↓
AI will never motivate you when you want to quit. I will.
AI will never ask you the hard questions. I will.
At 49, I've learned something most solopreneurs miss:
↓
September 17, 2025 at 3:31 PM
AI will never kick your ass. I will.
AI will never motivate you when you want to quit. I will.
AI will never ask you the hard questions. I will.
At 49, I've learned something most solopreneurs miss:
↓
AI will never motivate you when you want to quit. I will.
AI will never ask you the hard questions. I will.
At 49, I've learned something most solopreneurs miss:
↓
I spent 20 years collecting a paycheck.
Every month, the same amount hit my account.
Every day, the same routine.
Every year, the same "maybe next year."
What I realized: Salary is the drug they give you to forget your dreams.
↓
Every month, the same amount hit my account.
Every day, the same routine.
Every year, the same "maybe next year."
What I realized: Salary is the drug they give you to forget your dreams.
↓
September 17, 2025 at 6:45 AM
I spent 20 years collecting a paycheck.
Every month, the same amount hit my account.
Every day, the same routine.
Every year, the same "maybe next year."
What I realized: Salary is the drug they give you to forget your dreams.
↓
Every month, the same amount hit my account.
Every day, the same routine.
Every year, the same "maybe next year."
What I realized: Salary is the drug they give you to forget your dreams.
↓
I used to announce every move I made.
Posting updates, sharing plans, seeking validation for ideas that hadn't even taken shape yet.
The constant need to be seen was exhausting. And worse, it was keeping me from actually building anything meaningful.
Then I learned to disappear.
Posting updates, sharing plans, seeking validation for ideas that hadn't even taken shape yet.
The constant need to be seen was exhausting. And worse, it was keeping me from actually building anything meaningful.
Then I learned to disappear.
September 16, 2025 at 4:03 PM
I used to announce every move I made.
Posting updates, sharing plans, seeking validation for ideas that hadn't even taken shape yet.
The constant need to be seen was exhausting. And worse, it was keeping me from actually building anything meaningful.
Then I learned to disappear.
Posting updates, sharing plans, seeking validation for ideas that hadn't even taken shape yet.
The constant need to be seen was exhausting. And worse, it was keeping me from actually building anything meaningful.
Then I learned to disappear.
I used to think ambition was about claiming big goals.
Then I realized something that changed everything:
299 out of 300 people want to make $1M/year.
298 of them won't work weekends.
297 sleep in every day.
296 refuse to talk to strangers.
Then I realized something that changed everything:
299 out of 300 people want to make $1M/year.
298 of them won't work weekends.
297 sleep in every day.
296 refuse to talk to strangers.
September 16, 2025 at 7:15 AM
I used to think ambition was about claiming big goals.
Then I realized something that changed everything:
299 out of 300 people want to make $1M/year.
298 of them won't work weekends.
297 sleep in every day.
296 refuse to talk to strangers.
Then I realized something that changed everything:
299 out of 300 people want to make $1M/year.
298 of them won't work weekends.
297 sleep in every day.
296 refuse to talk to strangers.
We hired someone everyone warned us about.
"They're difficult."
"They don't play well with others."
"Good luck with that one."
But what I noticed: Every "problem employee" came from toxic environments.
• Micromanaged into submission
• Criticized without support
• Set up to fail, not flourish
"They're difficult."
"They don't play well with others."
"Good luck with that one."
But what I noticed: Every "problem employee" came from toxic environments.
• Micromanaged into submission
• Criticized without support
• Set up to fail, not flourish
September 15, 2025 at 4:15 PM
We hired someone everyone warned us about.
"They're difficult."
"They don't play well with others."
"Good luck with that one."
But what I noticed: Every "problem employee" came from toxic environments.
• Micromanaged into submission
• Criticized without support
• Set up to fail, not flourish
"They're difficult."
"They don't play well with others."
"Good luck with that one."
But what I noticed: Every "problem employee" came from toxic environments.
• Micromanaged into submission
• Criticized without support
• Set up to fail, not flourish
I stared at two Nespresso machines with identical price tags.
One manual. One automatic.
Same. Exact. Price.
My brain froze. If the automatic is "better," why isn't it more expensive? Something felt off.
That's when it hit me: Confusion kills conversions.
One manual. One automatic.
Same. Exact. Price.
My brain froze. If the automatic is "better," why isn't it more expensive? Something felt off.
That's when it hit me: Confusion kills conversions.
September 15, 2025 at 5:03 AM
I stared at two Nespresso machines with identical price tags.
One manual. One automatic.
Same. Exact. Price.
My brain froze. If the automatic is "better," why isn't it more expensive? Something felt off.
That's when it hit me: Confusion kills conversions.
One manual. One automatic.
Same. Exact. Price.
My brain froze. If the automatic is "better," why isn't it more expensive? Something felt off.
That's when it hit me: Confusion kills conversions.
Most of tweets get 20 views.
I was frustrated watching competitors with worse content get thousands.
Then one tweet randomly hit 11k views. Instead of celebrating and moving on, I did something different:
I was frustrated watching competitors with worse content get thousands.
Then one tweet randomly hit 11k views. Instead of celebrating and moving on, I did something different:
September 14, 2025 at 5:01 PM
Most of tweets get 20 views.
I was frustrated watching competitors with worse content get thousands.
Then one tweet randomly hit 11k views. Instead of celebrating and moving on, I did something different:
I was frustrated watching competitors with worse content get thousands.
Then one tweet randomly hit 11k views. Instead of celebrating and moving on, I did something different:
This guy crushed every sales record.
Not because he was a better closer.
Not because he worked longer hours.
Not because he had some secret script.
From outside there's seemed nothing special.
Same close rates. Same opportunities. Yet 30-50% more sales.
He has been asked "how ..."
Not because he was a better closer.
Not because he worked longer hours.
Not because he had some secret script.
From outside there's seemed nothing special.
Same close rates. Same opportunities. Yet 30-50% more sales.
He has been asked "how ..."
September 14, 2025 at 8:02 AM
This guy crushed every sales record.
Not because he was a better closer.
Not because he worked longer hours.
Not because he had some secret script.
From outside there's seemed nothing special.
Same close rates. Same opportunities. Yet 30-50% more sales.
He has been asked "how ..."
Not because he was a better closer.
Not because he worked longer hours.
Not because he had some secret script.
From outside there's seemed nothing special.
Same close rates. Same opportunities. Yet 30-50% more sales.
He has been asked "how ..."
I spent years slashing prices for everyone.
Thinking volume = value.
Thinking reach = revenue.
Thinking discounts = demand.
Until I discovered what BMW does:
→ 20% off all BMWs? Meh.
→ 20% off through your mate at the dealership? *grabs keys*
Thinking volume = value.
Thinking reach = revenue.
Thinking discounts = demand.
Until I discovered what BMW does:
→ 20% off all BMWs? Meh.
→ 20% off through your mate at the dealership? *grabs keys*
September 13, 2025 at 1:01 PM
I spent years slashing prices for everyone.
Thinking volume = value.
Thinking reach = revenue.
Thinking discounts = demand.
Until I discovered what BMW does:
→ 20% off all BMWs? Meh.
→ 20% off through your mate at the dealership? *grabs keys*
Thinking volume = value.
Thinking reach = revenue.
Thinking discounts = demand.
Until I discovered what BMW does:
→ 20% off all BMWs? Meh.
→ 20% off through your mate at the dealership? *grabs keys*
Everyone told me to follow the crowd.
I was stuck in a job that drained my soul, chasing promotions that meant nothing, living for weekends that flew by too fast.
Then I realized: The average person has less than $1K saved, is stressed about money, and dreams of "someday."
I was stuck in a job that drained my soul, chasing promotions that meant nothing, living for weekends that flew by too fast.
Then I realized: The average person has less than $1K saved, is stressed about money, and dreams of "someday."
September 13, 2025 at 7:30 AM
Everyone told me to follow the crowd.
I was stuck in a job that drained my soul, chasing promotions that meant nothing, living for weekends that flew by too fast.
Then I realized: The average person has less than $1K saved, is stressed about money, and dreams of "someday."
I was stuck in a job that drained my soul, chasing promotions that meant nothing, living for weekends that flew by too fast.
Then I realized: The average person has less than $1K saved, is stressed about money, and dreams of "someday."
I spent 10+ years chasing every shiny stuff in business.
Promising the moon, delivering pebbles.
Trusting too fast, testing too big.
Asking first, giving last.
Listening to every opinion, ignoring the facts.
Promising the moon, delivering pebbles.
Trusting too fast, testing too big.
Asking first, giving last.
Listening to every opinion, ignoring the facts.
September 12, 2025 at 2:31 PM
I spent 10+ years chasing every shiny stuff in business.
Promising the moon, delivering pebbles.
Trusting too fast, testing too big.
Asking first, giving last.
Listening to every opinion, ignoring the facts.
Promising the moon, delivering pebbles.
Trusting too fast, testing too big.
Asking first, giving last.
Listening to every opinion, ignoring the facts.
I spent months comparing AI tools.
ChatGPT vs Claude vs Gemini.
Endless research. Zero results.
Then I watched a friend (who knew nothing about AI) land her first $5k client using basic ChatGPT prompts.
While I was busy becoming an "AI expert," she was busy getting paid.
The brutal truth?
ChatGPT vs Claude vs Gemini.
Endless research. Zero results.
Then I watched a friend (who knew nothing about AI) land her first $5k client using basic ChatGPT prompts.
While I was busy becoming an "AI expert," she was busy getting paid.
The brutal truth?
September 12, 2025 at 6:15 AM
I spent months comparing AI tools.
ChatGPT vs Claude vs Gemini.
Endless research. Zero results.
Then I watched a friend (who knew nothing about AI) land her first $5k client using basic ChatGPT prompts.
While I was busy becoming an "AI expert," she was busy getting paid.
The brutal truth?
ChatGPT vs Claude vs Gemini.
Endless research. Zero results.
Then I watched a friend (who knew nothing about AI) land her first $5k client using basic ChatGPT prompts.
While I was busy becoming an "AI expert," she was busy getting paid.
The brutal truth?
Your first customers reveal who your real friends are.
I used to wonder why some friends asked for freebies when they knew I was bootstrapping and barely staying afloat.
Then I realized: True friends don't ask for handouts. They become your first paying customers.
I used to wonder why some friends asked for freebies when they knew I was bootstrapping and barely staying afloat.
Then I realized: True friends don't ask for handouts. They become your first paying customers.
September 11, 2025 at 4:31 PM
Your first customers reveal who your real friends are.
I used to wonder why some friends asked for freebies when they knew I was bootstrapping and barely staying afloat.
Then I realized: True friends don't ask for handouts. They become your first paying customers.
I used to wonder why some friends asked for freebies when they knew I was bootstrapping and barely staying afloat.
Then I realized: True friends don't ask for handouts. They become your first paying customers.
Every time I said "yes" to someone else's urgency, I said "no" to my own priorities.
I used to be the guy who'd drop everything:
• "Can you review this real quick?" Yes ...
• "Mind hopping on a call?" Yes ...
• "Just need 5 minutes" Yes ...
I used to be the guy who'd drop everything:
• "Can you review this real quick?" Yes ...
• "Mind hopping on a call?" Yes ...
• "Just need 5 minutes" Yes ...
September 11, 2025 at 5:45 AM
Every time I said "yes" to someone else's urgency, I said "no" to my own priorities.
I used to be the guy who'd drop everything:
• "Can you review this real quick?" Yes ...
• "Mind hopping on a call?" Yes ...
• "Just need 5 minutes" Yes ...
I used to be the guy who'd drop everything:
• "Can you review this real quick?" Yes ...
• "Mind hopping on a call?" Yes ...
• "Just need 5 minutes" Yes ...
Most people have no idea what real effort looks like.
I used to think working hard meant burning myself out in bursts of intense activity.
Pulling all-nighters. Grinding for 16-hour days. Then crashing for weeks.
But here's what transformed everything:
I used to think working hard meant burning myself out in bursts of intense activity.
Pulling all-nighters. Grinding for 16-hour days. Then crashing for weeks.
But here's what transformed everything:
September 10, 2025 at 3:31 PM
Most people have no idea what real effort looks like.
I used to think working hard meant burning myself out in bursts of intense activity.
Pulling all-nighters. Grinding for 16-hour days. Then crashing for weeks.
But here's what transformed everything:
I used to think working hard meant burning myself out in bursts of intense activity.
Pulling all-nighters. Grinding for 16-hour days. Then crashing for weeks.
But here's what transformed everything:
"I need to relax more."
"Stress is killing me."
"I should slow down."
We've got it backwards.
I spent years avoiding pressure, chasing balance, thinking stress was the enemy.
Then I realized: My brain was dying from comfort, not challenge.
"Stress is killing me."
"I should slow down."
We've got it backwards.
I spent years avoiding pressure, chasing balance, thinking stress was the enemy.
Then I realized: My brain was dying from comfort, not challenge.
September 10, 2025 at 6:02 AM
"I need to relax more."
"Stress is killing me."
"I should slow down."
We've got it backwards.
I spent years avoiding pressure, chasing balance, thinking stress was the enemy.
Then I realized: My brain was dying from comfort, not challenge.
"Stress is killing me."
"I should slow down."
We've got it backwards.
I spent years avoiding pressure, chasing balance, thinking stress was the enemy.
Then I realized: My brain was dying from comfort, not challenge.
I can learn anything. That's what I told myself after my business sucked.
The struggle wasn't talent.
It was thinking shortcuts existed.
The struggle wasn't talent.
It was thinking shortcuts existed.
September 9, 2025 at 4:05 PM
I can learn anything. That's what I told myself after my business sucked.
The struggle wasn't talent.
It was thinking shortcuts existed.
The struggle wasn't talent.
It was thinking shortcuts existed.
My best ideas come when I'm cycling.
For years, I struggled with creative blocks during work hours. Staring at screens. Forcing solutions. Getting nowhere.
Then I discovered something counterintuitive: When my body moves, my mind unlocks.
For years, I struggled with creative blocks during work hours. Staring at screens. Forcing solutions. Getting nowhere.
Then I discovered something counterintuitive: When my body moves, my mind unlocks.
September 9, 2025 at 5:30 AM
My best ideas come when I'm cycling.
For years, I struggled with creative blocks during work hours. Staring at screens. Forcing solutions. Getting nowhere.
Then I discovered something counterintuitive: When my body moves, my mind unlocks.
For years, I struggled with creative blocks during work hours. Staring at screens. Forcing solutions. Getting nowhere.
Then I discovered something counterintuitive: When my body moves, my mind unlocks.
I asked my friend to rank 5 popular side hustles.
His answers shocked me:
• Dropshipping? "Saturated as hell."
• Day trading? "Solid 3. You CAN make money."
• Airbnb rentals? "Maybe a 2. Try midterm rentals instead."
• Content creation? "That's a 1."
His answers shocked me:
• Dropshipping? "Saturated as hell."
• Day trading? "Solid 3. You CAN make money."
• Airbnb rentals? "Maybe a 2. Try midterm rentals instead."
• Content creation? "That's a 1."
September 8, 2025 at 3:45 PM
I asked my friend to rank 5 popular side hustles.
His answers shocked me:
• Dropshipping? "Saturated as hell."
• Day trading? "Solid 3. You CAN make money."
• Airbnb rentals? "Maybe a 2. Try midterm rentals instead."
• Content creation? "That's a 1."
His answers shocked me:
• Dropshipping? "Saturated as hell."
• Day trading? "Solid 3. You CAN make money."
• Airbnb rentals? "Maybe a 2. Try midterm rentals instead."
• Content creation? "That's a 1."
I spent years chasing wins, thinking success would teach me everything.
Success taught me nothing. Zero. Nada.
Every win felt empty. Every achievement left me unchanged. I was collecting trophies but missing the lessons.
Then I failed. Hard.
Success taught me nothing. Zero. Nada.
Every win felt empty. Every achievement left me unchanged. I was collecting trophies but missing the lessons.
Then I failed. Hard.
September 8, 2025 at 6:15 AM
I spent years chasing wins, thinking success would teach me everything.
Success taught me nothing. Zero. Nada.
Every win felt empty. Every achievement left me unchanged. I was collecting trophies but missing the lessons.
Then I failed. Hard.
Success taught me nothing. Zero. Nada.
Every win felt empty. Every achievement left me unchanged. I was collecting trophies but missing the lessons.
Then I failed. Hard.
I used to believe making 10x more money meant working 10x harder.
Turns out I had it backwards.
The real barrier wasn't effort. It was fear:
• Fear of leaving my comfortable routine
• Fear of learning skills I'd never tried
• Fear of failing without guarantees
Turns out I had it backwards.
The real barrier wasn't effort. It was fear:
• Fear of leaving my comfortable routine
• Fear of learning skills I'd never tried
• Fear of failing without guarantees
September 7, 2025 at 6:01 PM
I used to believe making 10x more money meant working 10x harder.
Turns out I had it backwards.
The real barrier wasn't effort. It was fear:
• Fear of leaving my comfortable routine
• Fear of learning skills I'd never tried
• Fear of failing without guarantees
Turns out I had it backwards.
The real barrier wasn't effort. It was fear:
• Fear of leaving my comfortable routine
• Fear of learning skills I'd never tried
• Fear of failing without guarantees
Every million-dollar CEO shares the same insight: Running a big company is just the same stress with better numbers.
September 7, 2025 at 7:30 AM
Every million-dollar CEO shares the same insight: Running a big company is just the same stress with better numbers.
Most people quit after 30 days their business attempt.
I used to be one of them. Starting strong, then fading when results didn't come fast enough.
Until I learned what John Maxwell (90 books, 52 years of leadership training) told me:
"It's not that impressive. Consistency compounds."
I used to be one of them. Starting strong, then fading when results didn't come fast enough.
Until I learned what John Maxwell (90 books, 52 years of leadership training) told me:
"It's not that impressive. Consistency compounds."
September 6, 2025 at 5:02 PM
Most people quit after 30 days their business attempt.
I used to be one of them. Starting strong, then fading when results didn't come fast enough.
Until I learned what John Maxwell (90 books, 52 years of leadership training) told me:
"It's not that impressive. Consistency compounds."
I used to be one of them. Starting strong, then fading when results didn't come fast enough.
Until I learned what John Maxwell (90 books, 52 years of leadership training) told me:
"It's not that impressive. Consistency compounds."
I used to think AI would replace me (as a marketer).
Until I discovered what machines can't do.
The struggle? Watching AI write better, faster, cheaper. Every new tool felt like another nail in my coffin. My skills seemed worthless overnight.
Then everything changed.
Until I discovered what machines can't do.
The struggle? Watching AI write better, faster, cheaper. Every new tool felt like another nail in my coffin. My skills seemed worthless overnight.
Then everything changed.
September 6, 2025 at 8:30 AM
I used to think AI would replace me (as a marketer).
Until I discovered what machines can't do.
The struggle? Watching AI write better, faster, cheaper. Every new tool felt like another nail in my coffin. My skills seemed worthless overnight.
Then everything changed.
Until I discovered what machines can't do.
The struggle? Watching AI write better, faster, cheaper. Every new tool felt like another nail in my coffin. My skills seemed worthless overnight.
Then everything changed.
I used to waste hours on ChatGPT prompts that led nowhere.
• Vague outputs that missed the mark
• Generic responses that lacked depth
• Endless back-and-forth without results
Then I discovered a 4-step framework that changed everything:
• Vague outputs that missed the mark
• Generic responses that lacked depth
• Endless back-and-forth without results
Then I discovered a 4-step framework that changed everything:
September 5, 2025 at 1:30 PM
I used to waste hours on ChatGPT prompts that led nowhere.
• Vague outputs that missed the mark
• Generic responses that lacked depth
• Endless back-and-forth without results
Then I discovered a 4-step framework that changed everything:
• Vague outputs that missed the mark
• Generic responses that lacked depth
• Endless back-and-forth without results
Then I discovered a 4-step framework that changed everything: