Alex Powell
alexp700.bsky.social
Alex Powell
@alexp700.bsky.social
CEO Soft Pauer and app developer. Wrote original F1 Timing App in 2009. Now we develop https://eventr.softpauer.com and https://pauerview.softpauer.com

At the moment I will be chronicling our marketing and production journey. So tag along!
Watching #ash supporting #thedarkness at the #newtheatreoxford
March 8, 2025 at 8:48 PM
Our biggest update yet...😮

Smash the link to learn more: t.co/ITqLilyVo7 💥#eventmanagement #event #travel #app #teamlogistics
February 21, 2025 at 11:58 AM
Formula 1 news about our chairman -
Alpine team principal Otmar Szafnauer. Austria July 2022.
Otmar Szafnauer targets F1 return - but on two key conditions
planetf1.com
#f1 #formula1 #eventr #teamlogistics
F1 News, Live Race Coverage, Results & Standings | PlanetF1.com
The latest F1 News, results, schedules, standings, stats and analysis from PlanetF1.com. Coverage of every session in winter testing, practice, qualifying and on race day.
planetf1.com
February 13, 2025 at 4:09 PM
Reposted by Alex Powell
Bailey Sweeny’s Ford Mustang for this first Super2 Series campaign with the Blanchard Racing Team has been unveiled.
Sweeny’s Super2 livery breaks cover at Winton
Bailey Sweeny's BRT Ford Mustang. Sweeny cut his first laps in the car at Winton Motor Raceway on Wednesday, carrying
speedcafe.com
February 12, 2025 at 2:25 AM
17 years of app development and provisioning a device to just build a test app still feels like cleaning the Augean stables… #ios #development
January 29, 2025 at 10:04 AM
Shout out to @martin.kleppmann.com for a superb book - will be getting the team to read it thoroughly when building the next stage of EventR. I’ve experienced many of these problems but never seen them written down so succinctly!
January 25, 2025 at 10:35 AM
First read - watched Jodorowsky’s Dune and wanted to know more about how crazy it would have been.
January 18, 2025 at 1:50 PM
Happy New Year! 2024 was busy, 2025 will be more so! eventr.softpauer.com/year-in-revi...
EventR | Year in Review…
eventr.softpauer.com
January 1, 2025 at 9:02 AM
Things getting busy - board full of people to contact. Just hired our first official Customer Success Representative. We have a lot of emails to write!
December 1, 2024 at 6:21 PM
Rather inclement in Marlow - Bert is giving us a bashing. Still hockey must go on for the boys! #bert
November 24, 2024 at 10:20 AM
#ETL2024 is over! With that so is our year of 4 shows since launch. Now we’re going to plan for the new year - as year two will be something special!
November 22, 2024 at 7:07 AM
This inauspicious ibis Hotel in Docklands is very special…

I am here for Event Tech Live 2024, but that’s not (just!) it…

It’s the first ever hotel booked directly from EventR! This feature is available to all users since yesterday in EventR team!

#hotel #booking #event #logistics #etl2024
November 19, 2024 at 5:05 PM
Mucking about with #zap the penetration test tool. Quite a cool little program for seeing all those annoying security fails laid bare.
November 13, 2024 at 3:24 PM
Day 287: preparing for the 4th show of the year. We are now looking at healthy background user growth in double digits every day. Paying clients make up the bulk increases though, and is where our sales activity is focused, so we’ve scaled back that since now have a working strategy when time right
November 10, 2024 at 12:34 PM
Full guide to EventR from Willem! He’s going for a “just-a-minute” record here but hope it helps explain why EventR is an awesome system. Remember you can get started for free by downloading the app!

youtu.be/-BmVwH7c_BU?...
Full EventR Walkthrough
This is a full walk through of the EventR platform - showing off the power of the system to manage your team logistics. App is free to download and get started! https://l.softpauer.com/oy1 for more information #eventmanagement #traveltips #travel #eventplaning #eventplanner #events #corporateeventplanner #tips
youtu.be
August 9, 2024 at 11:57 AM
Day 99: hit 1000 connections on linked in.
June 7, 2024 at 9:20 PM
Day 84: New week begins. This last weekend my wife and I contacted 75 Youtubers about pauerview.softpauer.com it took a surprising amount of effort as we tried to find email addresses. Probably 8 solid hours for both of us. We'll continue doing it though! #learning #marketing
Pauer View – View your 3D media in virtual reality
pauerview.softpauer.com
April 22, 2024 at 7:50 AM
Pauer View fully supports the X4 pauerview.softpauer.com
April 16, 2024 at 2:50 PM
Day 60: 2 months in. We have users, but need more. Content is being picked up when we post. Google ads told us we had more downloads than Google play console - and both more than sign ups 🙄
March 29, 2024 at 7:17 AM
Day 45: EventR reaches version 1. We have released posts about change logs but are trying to be more proactive - ensuring we tell users about the changes. This led to lots of last minute web hacking, but we now have lists of user types…
March 14, 2024 at 7:34 AM
Day 44: first paid experiment, a LinkedIn boosted post across UK.
March 13, 2024 at 7:24 AM
Day 44: Discovered Glockapps.com - seems a good service for testing email. Yahoo now not deferring, so that's a positive!
March 12, 2024 at 9:57 AM
Day 43:finally found yahoo blacklist removal screen. Let’s see if it works.
March 11, 2024 at 7:15 PM
Day 42: A Sunday, but no rest from marketing! Liking things in feeds on LinkedIn seems to produce views of my profile - even at a weekend, will try to keep it up a while. Reading This is Marketing by Seth Godin (www.amazon.co.uk/This-Marketi... ). Inspiring, but not yet given me a Eureka!
March 10, 2024 at 11:42 AM