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Aleyda Solis @aleyda.bsky.social · 1d

finishes better integrating links to site sources across scenarios where it's also beneficial to them to keep sending them due to different contexts/requirements.

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Aleyda Solis @aleyda.bsky.social · 1d

and the UK usage had actually slightly dropped compared to the one seen in launch week.

IMHO, AI Mode will become game game-changer when it's pushed as the new default Google search experience. This will likely happen when Google "irons out" a seamless ads integration and revenue *and* ...

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Aleyda Solis @aleyda.bsky.social · 1d

PS: If you're an SEO in one of these new countries where AI Mode has become available, consider that a month ago How's AI Mode Similarweb shared that in late August, it had still only 3% of daily usage in the US, and 3.5% in the UK...

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Aleyda Solis @aleyda.bsky.social · 1d

🚀 Google has released AI Mode to more European countries (Spain, Germany, Italy, The Netherlands, Portugal, Poland, Switzerland, Ireland but not France yet), Australia, and 40 new countries and in 35 languages! Check the updated list 👇 support.google.com/websearch/an...

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Aleyda Solis @aleyda.bsky.social · 1d

Subscribe to the SEOFOMO newsletter for free so you don’t miss out: seofomo(.)co

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Aleyda Solis @aleyda.bsky.social · 1d

🚀✨ The last #SEOFOMO Meetup of the year -a holiday edition- with an amazing partner will be announced veeery soon! Can you guess where it’s happening? 😉

Remember registration is free and spots will be given on a first-come, first-served basis!

….

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Aleyda Solis @aleyda.bsky.social · 3d

🔥 The Week Biggest SEO & AI Search Stories from #SEOFOMO:

Check it out: seofomo.co/posts/seo-ai...

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Aleyda Solis @aleyda.bsky.social · 3d

What users show preferences early on, can influence what they obtain in the answers after.

Want to keep up with the latest of AI Search? Subscribe to seofomo(.)co

Aleyda Solis @aleyda.bsky.social · 3d

However, how our brands are showcased in answers vs others, can certainly end up impacting users behavior through the user journey later on, and is fundamental to explain its importance, especially due to the weight of personalization: ...

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Aleyda Solis @aleyda.bsky.social · 3d

This is a shift from what we used to focus on with traditional search due to the shift in the results format: from a page with links to pages directly referring traffic to an answer synthesizing information to satisfy users need that might or might not referring direct traffic right away.

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Aleyda Solis @aleyda.bsky.social · 3d

📊 AI Search Success KPIs include a blend of Branding and Performance Metrics 👇

* Branding: Visibility, Sentiment, Citations, Share of voice, etc.

* Performance: Conversions, Conversion rate, Revenue, Customer Acquisition Cost, ROI, etc.

....

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Aleyda Solis @aleyda.bsky.social · 5d

💸 A new version of "Shopping with ChatGPT Search" Doc was published 4 days ago with the launch of their new Shopping Checkout and Agentic Protocol. This is what has changed: www.linkedin.com/posts/aleyda...

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Aleyda Solis @aleyda.bsky.social · 8d

PPS: OpenAI: Show us you can do better than Google here! Especially if you're releasing more commercially/transactional oriented features... It's fundamental for businesses/site owners/SEOs to understand the performance there to optimize the experience.

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Aleyda Solis @aleyda.bsky.social · 8d

PS: Google, don't say AI Mode data is "blended" in the performance report in the existing Google Search Console. Without a proper filter, that's simply useless.

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Aleyda Solis @aleyda.bsky.social · 8d

Open AI / Google: Please release a search console for your LLMs. Let us measure our content performance and search behavior to better serve the audience there without having to only rely on 3rd party data!

Thanks, SEOs around the world 🙏

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Aleyda Solis @aleyda.bsky.social · 9d

PS: With this release, Ecommerce AI Search Optimization ... finally says properly hello! As Ecommerce SEOs, we should welcome it with our arms open 🙌 Long life SEO!

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Aleyda Solis @aleyda.bsky.social · 9d

and *huge* product knowledge graph... if they do it in a way that it is at least as easy as the ChatGPT one... they're going to eventually win.

I'm grabbing my ecommerce 🍿💸 Fun times ahead!

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Aleyda Solis @aleyda.bsky.social · 9d

Since Google won't (too big, too bureaucratic, too much skin in the game already).

Let's see how adoption takes off, being the first mover here.

2. I expect Google releases its own "instant agentic checkout" *very* soon now! And due to the already existing feeds integration, adoption...

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Aleyda Solis @aleyda.bsky.social · 9d

I can only imagine a few Google shopping team members going a bit nuts yesterday after the Instant Checkout announcement.

This right here shows what it is IMHO pretty much the (only?) big advantage of ChatGPT vs Google: Releasing things *faster* / first...

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Aleyda Solis @aleyda.bsky.social · 9d

A couple of thoughts after ChatGPT Instant Checkout announcement yesterday 👇

1. This is a similar functionality to the one Google had already announced they were going to also release in the "upcoming months", with nothing being actually fully released yet in production...

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Aleyda Solis @aleyda.bsky.social · 10d

🚨 This Week’s Biggest Search Stories from #SEOFOMO 👇 seofomo.co/posts/the-la...

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Aleyda Solis @aleyda.bsky.social · 10d

If you want to keep up with Google updates, remember to subscribe to seofomo(.)co for free, I'll be sending the latest weekly search news in a bit 🫡

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Aleyda Solis @aleyda.bsky.social · 10d

* In quite a few cases, they're featuring pages created at scale, with non-unique, low quality content, including spammy comments.

This update has been certainly much harder to isolate to identify specific impact though.

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Aleyda Solis @aleyda.bsky.social · 10d

so their drops likely have to do with more than just the spam update effects.

* Many are informational focused sites in the Lyrics, Recipes and financial advice space, featuring ads and reviews.

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Aleyda Solis @aleyda.bsky.social · 10d

👀 I've been going through sites dropping in visibility during Google's August Spam Update and in most cases these are sites that:

* Had already been previously affected by previous Google Spam and Core Updates, and had been dropping since Google's June Core Update if not before...

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