Alise Raak
@alise-r.bsky.social
Curious thinker (with a business lens) that finds inspiration from many different sources
Let's hear it for Counter-Positioning 👏👏
It's my favorite go-to-market strategy because it creates a competitive advantage by purposefully doing something different than competitors. So smart and so fun!
#business #strategy #productmarketing
aliseraak.substack.com/p/the-power-...
It's my favorite go-to-market strategy because it creates a competitive advantage by purposefully doing something different than competitors. So smart and so fun!
#business #strategy #productmarketing
aliseraak.substack.com/p/the-power-...
The Power of Counter-Positioning in Your Business Strategy
Outthinking competition... what, like it's hard?
aliseraak.substack.com
March 25, 2025 at 1:41 PM
Let's hear it for Counter-Positioning 👏👏
It's my favorite go-to-market strategy because it creates a competitive advantage by purposefully doing something different than competitors. So smart and so fun!
#business #strategy #productmarketing
aliseraak.substack.com/p/the-power-...
It's my favorite go-to-market strategy because it creates a competitive advantage by purposefully doing something different than competitors. So smart and so fun!
#business #strategy #productmarketing
aliseraak.substack.com/p/the-power-...
Fun fact: Innovation isn't an endless stream of lightbulb moments. Even the best of us run out of new ideas.
If you're in the midst of an "idea drought", here are three tricks to help reignite your creative spark.
#innovation #business
open.substack.com/pub/aliseraa...
If you're in the midst of an "idea drought", here are three tricks to help reignite your creative spark.
#innovation #business
open.substack.com/pub/aliseraa...
Is Someone Hoarding All the Lightbulbs? Innovation When Inspiration Runs Dry
Even the best of us have idea droughts.
open.substack.com
March 20, 2025 at 12:09 PM
Fun fact: Innovation isn't an endless stream of lightbulb moments. Even the best of us run out of new ideas.
If you're in the midst of an "idea drought", here are three tricks to help reignite your creative spark.
#innovation #business
open.substack.com/pub/aliseraa...
If you're in the midst of an "idea drought", here are three tricks to help reignite your creative spark.
#innovation #business
open.substack.com/pub/aliseraa...
Substack incoming!
It's mostly suggestions for driving business growth (via innovation, marketing, and business strategies) with the occasional nod to parenting young kids.
#business #innovation #marketing #parenthood
Profit & Pacifiers aliseraak.substack.com?r=5diwri&utm...
It's mostly suggestions for driving business growth (via innovation, marketing, and business strategies) with the occasional nod to parenting young kids.
#business #innovation #marketing #parenthood
Profit & Pacifiers aliseraak.substack.com?r=5diwri&utm...
Profit & Pacifiers | Alise Raak | Substack
Business strategies, marketing wins, and the occasional parenting meltdown. Click to read Profit & Pacifiers, by Alise Raak, a Substack publication. Launched 21 hours ago.
aliseraak.substack.com
March 19, 2025 at 5:23 PM
Substack incoming!
It's mostly suggestions for driving business growth (via innovation, marketing, and business strategies) with the occasional nod to parenting young kids.
#business #innovation #marketing #parenthood
Profit & Pacifiers aliseraak.substack.com?r=5diwri&utm...
It's mostly suggestions for driving business growth (via innovation, marketing, and business strategies) with the occasional nod to parenting young kids.
#business #innovation #marketing #parenthood
Profit & Pacifiers aliseraak.substack.com?r=5diwri&utm...
Why is it hard for some of us to stand up against things we disagree with?
How do we find our voice after we lost it?
Worth the listen: hiddenbrain.org/podcast/marc...
How do we find our voice after we lost it?
Worth the listen: hiddenbrain.org/podcast/marc...
Marching to Your Own Drummer | Hidden Brain Media
What would you have done? It's one of the most enduring questions in psychology. We all like to think that in a moment of crisis, we'd rise to the occasion and show courage. And yet many of us have ha...
hiddenbrain.org
February 26, 2025 at 2:51 PM
Why is it hard for some of us to stand up against things we disagree with?
How do we find our voice after we lost it?
Worth the listen: hiddenbrain.org/podcast/marc...
How do we find our voice after we lost it?
Worth the listen: hiddenbrain.org/podcast/marc...
When other people at your company have the power to greenlight or kill our idea before it ever sees the light of day, how do we get them on board early?
www.blueleafstrategies.com/post/the-art...
www.blueleafstrategies.com/post/the-art...
The Art of Internal Buy-In: How to Sell New Ideas Inside Your Company
Gaining internal buy-in for something new—whether a product, service, or marketing experiment—is no easy task. This 5-step process can help.
www.blueleafstrategies.com
February 24, 2025 at 9:27 PM
When other people at your company have the power to greenlight or kill our idea before it ever sees the light of day, how do we get them on board early?
www.blueleafstrategies.com/post/the-art...
www.blueleafstrategies.com/post/the-art...