Not every client relationship is the right fit. The most rewarding journeys share the same qualities: trust, respect, curiosity & a love for meaning.

The clients who inspire aren’t just “seeing Africa”. They value meaning, respect culture, trust the process & seek transformation.

#Entrepreneurs

Just published my first piece.
It’s not a thread. It’s not advice. Just 20 lessons I’ve learned while building a business abroad— far from home.
Cape Town has taught me more than I ever expected.
If you’re building something with soul, this might resonate:

substack.com/profile/1162...

#business

We all walk the same path, but no one walks it the same way.

We're born, we die. But no two lives are truly alike.

Travel, too, isn’t about how much it costs.
It’s about what it brings into your life.

— Ali Tarhan
Founder, Sumptuous Tours

#Travel #SumptuousTours #Life #luxurytravel

I’ve been thinking about what I wish someone had told me when I started.

These thoughts became a quiet manifesto, for myself, and for anyone trying to build something that matters.

#Founder #Vision #Businesslife

One morning in the wild, silence rearranged my life.

Not just a trip, but a shift, a deeper way to see and be.

At Sumptuous Tours, it’s about journeys that transform quietly.

💬 Have you had a trip that changed you?

#SumptuousTours #AfricawithSumptuousTours #LuxurySafari #KrugerNationalPark

✨ A letter from the founder
Why I created Sumptuous Tours. #SumptuousTours

Not just a typical travel. A curated experience for those who seek meaning.👇

Coming to South Africa with us isn’t about choosing a route,it’s stepping into a journey where every detail has meaning.

Luxury lives not at the destination, but in the silence of a sunrise, the rhythm of Cape Town, the soul of the wild.

#AfricawithSumptuousTours ⤵️

There was a day I wondered:
“Would anyone feel the intention behind what I do?”

Then a guest left this:
👉 “Ali’s kindness, professionalism, and passion for his work…”

And I knew: it’s not just the places we go. It’s how we show up, for people, for land, for the moment.⤵️

Behind every seamless moment is hours of quiet work.

The reward? When our guest says, “This changed me.”

I work in silence so they can hear themselves again.

What unseen labor makes your work meaningful?

#sumptuoustours #responsibletourism #positiveimpact

I still travel.
But now I notice different things.

I see legacy in old walls.
I see systems behind chaos.
I see how people carry stories, not just tell them.

As a founder of Sumptuous Tours, travel became a mirror, showing me the invisible architecture of change. ⤵️

The Art of Leaving Space

Design in travel isn’t about filling up every moment.

It’s about leaving space, for stillness, for wonder, for meaning to emerge.

In a world obsessed with doing, the luxury is in being.

In the silence between experiences, something deeper unfolds.⤵️

What They Don’t Tell You About Founding a Company

It’s not the pitch decks or launches that define you.

It’s the nights you wake up with a gut feeling, the times you trust silence over noise. That’s where real direction lives.

What’s the most invisible part of your journey so far?

#founder

I Didn’t Choose Africa. Africa Chose Me.

It wasn’t a strategy. It was a calling.

The land, the silence, the wild intelligence of Africa, it all drew me in.

That’s how Sumptuous Tours began: not as a business, but as a life decision.

Ever been somewhere that felt like it found you?