Performance Max campaigns need *a lot* of data to work efficiently

Make sure you have

1. Conversion tracking fully configured
2. Uploaded audiences w/ customer data
3. Enough budget to generate conversions consistently (+50/mo)

Makes it a lot easier to succeed w/ Pmax

This is the #1 product attribute you need to get right with Google Shopping

Your product title can make or break your campaign

Don't neglect it

+50% of your success with Google will come from things outside of Google

1. Product prices
2. Your website
3. Your offer
4. Competitors

Stop obsessing with your ad account and focus on your backend

Here's a common mistake I find in a lot of product feeds

1. Go to your product feed
2. Find your 'Product Type' attribute
3. Review your products

+50% of the feeds I audit have at least 5-10% of incorrect product types

Most people just let Google auto-assign these values

Here's what can really scale your Google Shopping Ads

1. Understanding how you compare when it comes to pricing with competitors
2. Focusing on your best sellers
3. Having solid offers
4. Having a great product feed

Account structure is the next best thing

In the last 9 years, I've audited +100 e-commerce Google Ads accounts

So I built a checklist you can steal for FREE for the next 24 hours

Zero tools needed to complete

+180 action items
+80 pages w/ instructions
+free resources & scripts

Comment 'audit' and I'll send it over!

2,730 possible ad variations

That's what you get if you max out your headlines and descriptions in Google RSAs

So make Google's machine learning life easier

Add 5-7 headlines

Don't just add headlines because you can

Focus on relevancy

Collect data and repeat