Al Nilsen
Al Nilsen
@alnilsen.bsky.social
Hedgehog marketer

Former head of Global Marketing at Sega of America. Introduced a certain blue hedgehog to the US.
36 years ago today we promised that Your World Will Never Be The Same, when we launched Sega Genesis.

I know my life has never been the same. Genesis Does.
August 14, 2025 at 9:05 PM
Happy 34th anniversary to my good friend, Sonic The Hedgehog!
June 23, 2025 at 5:53 PM
Hard to believe it’s been a dozen years since a film crew was following, and filming, my every move for the documentary, Console Wars. Haven’t seen it? Check it out on Paramount +
June 18, 2025 at 12:59 AM
Reposted by Al Nilsen
Sega joined with Michael Jackson for what seemed to be a fever dream made playable in Moonwalker. We take a deep dive into the making of the arcade version, with newly-translated information that gives us a more complete perspective on this one-of-a-kind video game.

www.sega-16.com/2025/05/behi...
May 26, 2025 at 4:37 PM
Reposted by Al Nilsen
@penguinrandomhouse.bsky.social and Online Ceramics have teamed up on a bold new Reading is a Right collection — and 100% of PRH’s net proceeds will be donated to ALA to further our work to defend libraries and fight censorship. 🧡
online-ceramics.com/collections/...
April 22, 2025 at 7:57 PM
Reposted by Al Nilsen
I’m still amazed, going through a bunch of press kits this week from both indie and triple A studios, how few promotional screenshots are actually useable. I reckon maybe 10%? I often post about this but should I make a little guide or is that horribly presumptuous?
February 19, 2025 at 9:09 AM