How to fight back?

Fresh Start: Launch a new campaign to "reset" the delivery algo.

New Angles: Use fresh UGC Reels to force a delivery refresh.

Reality Check: Watch heatmaps. If landings are "dead," the traffic is the problem, not your site.

Stop listening to the "Gurus"

The standard advice is "just let it ride." But this isn't a typical daily swing.

When session quality collapses while LPV stays high, it's a systemic delivery issue, not a creative one. Know when to stop the bleed.

The Personal Feed Test

Check your own feed. Buyers are reporting seeing the same irrelevant ads (dogs, babies, etc.) on repeat despite zero interest.

If Meta can’t target us correctly, how is it targeting our customers? Targeting is misfiring.

Is the algorithm "stuck"?

Since the Jan 8th outage, delivery feels poisoned. Campaigns that were stable for months are suddenly bleeding cash.

It’s like the delivery mechanism is trapped in a narrow, low-quality pocket of the audience and can't get out.

The "Land and Leave"

Media buyers are reporting a massive spike in 1–2 second sessions.

Users click, the page loads, and they vanish instantly. Meta counts this as a successful LPV, but Shopify shows zero engagement. You are paying for "junk" intent.

The "Ghost Traffic" Phenomenon

On paper, everything looks healthy. CPMs, CTRs, and Landing Page Views (LPVs) are back to "normal."

But the dashboard is a lie. There is a massive disconnect between platform metrics and actual business results.

On the other hand, Grok is giving a full guide on the same request! Thank you @elonmusk!

##gemini ##onlyfans ##grok