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The impending disappearance of TikTok has sent marketers, agencies and creators racing to embrace alternatives — even if they’re not entirely convinced that the app will in fact exit the U.S. this month.
TikTok Creators and Brands Are Bracing for a Potential Ban
Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are racing to prepare.
www.nytimes.com
January 9, 2025 at 5:31 PM
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January 9, 2025 at 1:58 PM