American Marketing Association
@amamarketing.bsky.social
The official account for the American Marketing Association.
SEO success isn’t about chasing every trend—it’s about building strong foundations that last. Consistency, relevance, and quality still matter most.
📊 @Semrush’s guide to sustainable SEO practices:
https://bit.ly/332kHDD
📊 @Semrush’s guide to sustainable SEO practices:
https://bit.ly/332kHDD
SEO Basics: How to Do SEO for Beginners
Learn the basics of SEO—from keyword research to technical SEO—to rank higher in search results.
www.semrush.com
December 23, 2025 at 11:17 PM
SEO success isn’t about chasing every trend—it’s about building strong foundations that last. Consistency, relevance, and quality still matter most.
📊 @Semrush’s guide to sustainable SEO practices:
https://bit.ly/332kHDD
📊 @Semrush’s guide to sustainable SEO practices:
https://bit.ly/332kHDD
Stranger Things Season 5 is here, and Netflix is rolling out one of its biggest campaigns yet, partnering with brands from Doritos to the LEGO Group and McDonald's.
A fun reminder of how creativity, nostalgia, and cross-brand collaboration can drive engagement 👉 https://bit.ly/4ovl0gj
A fun reminder of how creativity, nostalgia, and cross-brand collaboration can drive engagement 👉 https://bit.ly/4ovl0gj
11 Times Brands Got Stranger for Stranger Things Season 5
Netflix reveals all the brands that are turning the shopping experience Upside Down.
bit.ly
December 23, 2025 at 4:06 PM
Stranger Things Season 5 is here, and Netflix is rolling out one of its biggest campaigns yet, partnering with brands from Doritos to the LEGO Group and McDonald's.
A fun reminder of how creativity, nostalgia, and cross-brand collaboration can drive engagement 👉 https://bit.ly/4ovl0gj
A fun reminder of how creativity, nostalgia, and cross-brand collaboration can drive engagement 👉 https://bit.ly/4ovl0gj
New to video? Save this breakdown! ✨
There are tons of video types, but 7 are a must-know for creating great content.
Experienced video pros, what other file types should be on this list? Drop your tips in the comments! 🎥👇
Read more: https://bit.ly/4gCW0jK
There are tons of video types, but 7 are a must-know for creating great content.
Experienced video pros, what other file types should be on this list? Drop your tips in the comments! 🎥👇
Read more: https://bit.ly/4gCW0jK
December 22, 2025 at 5:54 PM
New to video? Save this breakdown! ✨
There are tons of video types, but 7 are a must-know for creating great content.
Experienced video pros, what other file types should be on this list? Drop your tips in the comments! 🎥👇
Read more: https://bit.ly/4gCW0jK
There are tons of video types, but 7 are a must-know for creating great content.
Experienced video pros, what other file types should be on this list? Drop your tips in the comments! 🎥👇
Read more: https://bit.ly/4gCW0jK
Let's talk career growth! 💬
As marketers, we're always learning and evolving. What's one habit or practice you've adopted that has helped you grow as a leader in your marketing career?
Share your thoughts in the comments below 👇
As marketers, we're always learning and evolving. What's one habit or practice you've adopted that has helped you grow as a leader in your marketing career?
Share your thoughts in the comments below 👇
December 21, 2025 at 5:56 PM
Let's talk career growth! 💬
As marketers, we're always learning and evolving. What's one habit or practice you've adopted that has helped you grow as a leader in your marketing career?
Share your thoughts in the comments below 👇
As marketers, we're always learning and evolving. What's one habit or practice you've adopted that has helped you grow as a leader in your marketing career?
Share your thoughts in the comments below 👇
Looking for your next career move in 2026? 🔍
The AMA Job Board has roles for marketers at every level. Check it out and see what’s waiting for you! ➡️ https://bit.ly/4fdRCHF
The AMA Job Board has roles for marketers at every level. Check it out and see what’s waiting for you! ➡️ https://bit.ly/4fdRCHF
December 20, 2025 at 8:11 PM
Looking for your next career move in 2026? 🔍
The AMA Job Board has roles for marketers at every level. Check it out and see what’s waiting for you! ➡️ https://bit.ly/4fdRCHF
The AMA Job Board has roles for marketers at every level. Check it out and see what’s waiting for you! ➡️ https://bit.ly/4fdRCHF
Holiday campaigns aren’t just festive, they can make or break a brand.
Looking back at 2024, some campaigns truly stood out: tear-jerking stories, memorable characters (Kevin the Carrot 👀), and just the right touch of nostalgia. Check out some of the best of 2024 ➡️ https://bit.ly/4aSmu0Q
Looking back at 2024, some campaigns truly stood out: tear-jerking stories, memorable characters (Kevin the Carrot 👀), and just the right touch of nostalgia. Check out some of the best of 2024 ➡️ https://bit.ly/4aSmu0Q
December 19, 2025 at 2:41 PM
Holiday campaigns aren’t just festive, they can make or break a brand.
Looking back at 2024, some campaigns truly stood out: tear-jerking stories, memorable characters (Kevin the Carrot 👀), and just the right touch of nostalgia. Check out some of the best of 2024 ➡️ https://bit.ly/4aSmu0Q
Looking back at 2024, some campaigns truly stood out: tear-jerking stories, memorable characters (Kevin the Carrot 👀), and just the right touch of nostalgia. Check out some of the best of 2024 ➡️ https://bit.ly/4aSmu0Q
We just want to clear our inbox before the holidays 🤞
📸: Marketing Brew
📸: Marketing Brew
December 19, 2025 at 2:41 PM
We just want to clear our inbox before the holidays 🤞
📸: Marketing Brew
📸: Marketing Brew
As we reflect on 2025 and look ahead to 2026, it’s the perfect time to define clear, specific goals for your marketing efforts. The SMART framework is a great way to ensure your goals are achievable and impactful!
Image via Semrush
Image via Semrush
December 19, 2025 at 2:20 PM
As we reflect on 2025 and look ahead to 2026, it’s the perfect time to define clear, specific goals for your marketing efforts. The SMART framework is a great way to ensure your goals are achievable and impactful!
Image via Semrush
Image via Semrush
Be part of our first-ever #AMAMPP conference outside the U.S., May 16-18 in Ottawa, where researchers and practitioners explore marketing, policy, and global challenges. Register by April 8 to secure the lowest price ➡️ https://bit.ly/47BivUm
December 18, 2025 at 9:35 PM
Be part of our first-ever #AMAMPP conference outside the U.S., May 16-18 in Ottawa, where researchers and practitioners explore marketing, policy, and global challenges. Register by April 8 to secure the lowest price ➡️ https://bit.ly/47BivUm
Content works best when it’s created to help first, and convert second.
Value-driven content builds trust over time.
Read more from HubSpot on what makes content effective today: https://bit.ly/2YWxuWM #Content #ContentMarketing
Value-driven content builds trust over time.
Read more from HubSpot on what makes content effective today: https://bit.ly/2YWxuWM #Content #ContentMarketing
December 18, 2025 at 9:34 PM
Content works best when it’s created to help first, and convert second.
Value-driven content builds trust over time.
Read more from HubSpot on what makes content effective today: https://bit.ly/2YWxuWM #Content #ContentMarketing
Value-driven content builds trust over time.
Read more from HubSpot on what makes content effective today: https://bit.ly/2YWxuWM #Content #ContentMarketing
✨ Reminder: Not every strategy shift requires a full reset.
Sometimes progress comes from doing more of what works, and less of what doesn’t.
#MarketingInspiration #Strategy
Sometimes progress comes from doing more of what works, and less of what doesn’t.
#MarketingInspiration #Strategy
December 17, 2025 at 6:10 PM
✨ Reminder: Not every strategy shift requires a full reset.
Sometimes progress comes from doing more of what works, and less of what doesn’t.
#MarketingInspiration #Strategy
Sometimes progress comes from doing more of what works, and less of what doesn’t.
#MarketingInspiration #Strategy
Search behavior reflects real questions people are asking, not just keywords.
Understanding intent is often the difference between content that ranks and content that resonates.
📖 Read more on search intent and SEO strategy: https://bit.ly/4qctREL
Understanding intent is often the difference between content that ranks and content that resonates.
📖 Read more on search intent and SEO strategy: https://bit.ly/4qctREL
What Is Search Intent? How to Identify It & Optimize for It
Search intent is the goal behind a user‘s query. Creating content that meets it is vital to ranking on Google.
www.semrush.com
December 17, 2025 at 1:40 PM
Search behavior reflects real questions people are asking, not just keywords.
Understanding intent is often the difference between content that ranks and content that resonates.
📖 Read more on search intent and SEO strategy: https://bit.ly/4qctREL
Understanding intent is often the difference between content that ranks and content that resonates.
📖 Read more on search intent and SEO strategy: https://bit.ly/4qctREL
The biggest lessons aren’t always planned. What insight surprised you this year? ✏️
#MarketingInsights
#MarketingInsights
December 16, 2025 at 9:41 PM
The biggest lessons aren’t always planned. What insight surprised you this year? ✏️
#MarketingInsights
#MarketingInsights
The 2026 AMA Winter Academic Conference program is live! ❄️
Join us to explore how marketing can bridge divides, drive innovation, and create meaningful value in a world in transition.
Learn more and view the full program 👉 https://bit.ly/3JHWRVn #AMAWinter
Join us to explore how marketing can bridge divides, drive innovation, and create meaningful value in a world in transition.
Learn more and view the full program 👉 https://bit.ly/3JHWRVn #AMAWinter
December 16, 2025 at 5:06 PM
The 2026 AMA Winter Academic Conference program is live! ❄️
Join us to explore how marketing can bridge divides, drive innovation, and create meaningful value in a world in transition.
Learn more and view the full program 👉 https://bit.ly/3JHWRVn #AMAWinter
Join us to explore how marketing can bridge divides, drive innovation, and create meaningful value in a world in transition.
Learn more and view the full program 👉 https://bit.ly/3JHWRVn #AMAWinter
Ready to judge the next generation of marketers? 👀✨
Volunteer as an AMA ICC Competition Judge this spring, join us remotely or in person in Chicago and put your marketing expertise to work across strategy, digital, sales, design, and more.
🗓️ Sign-ups close Dec. 31, 2025 (Link in bio!)
Volunteer as an AMA ICC Competition Judge this spring, join us remotely or in person in Chicago and put your marketing expertise to work across strategy, digital, sales, design, and more.
🗓️ Sign-ups close Dec. 31, 2025 (Link in bio!)
December 16, 2025 at 4:47 PM
Ready to judge the next generation of marketers? 👀✨
Volunteer as an AMA ICC Competition Judge this spring, join us remotely or in person in Chicago and put your marketing expertise to work across strategy, digital, sales, design, and more.
🗓️ Sign-ups close Dec. 31, 2025 (Link in bio!)
Volunteer as an AMA ICC Competition Judge this spring, join us remotely or in person in Chicago and put your marketing expertise to work across strategy, digital, sales, design, and more.
🗓️ Sign-ups close Dec. 31, 2025 (Link in bio!)
The end-of-year sprint is...sprinting.
These festive tips are here to help marketers (like you!) stay energized, focused, and upright through the final stretch. ❄️
These festive tips are here to help marketers (like you!) stay energized, focused, and upright through the final stretch. ❄️
December 16, 2025 at 3:14 AM
The end-of-year sprint is...sprinting.
These festive tips are here to help marketers (like you!) stay energized, focused, and upright through the final stretch. ❄️
These festive tips are here to help marketers (like you!) stay energized, focused, and upright through the final stretch. ❄️
Did you know short-form content is like holiday cookies for your audience - quick, satisfying, and highly shareable? 🎁 Marketers who embrace short videos, polls, and carousels are seeing engagement soar.
🎉 Pro tip: Sprinkle in creativity, a dash of humor, and watch your content shine this season!
🎉 Pro tip: Sprinkle in creativity, a dash of humor, and watch your content shine this season!
December 13, 2025 at 11:10 PM
Did you know short-form content is like holiday cookies for your audience - quick, satisfying, and highly shareable? 🎁 Marketers who embrace short videos, polls, and carousels are seeing engagement soar.
🎉 Pro tip: Sprinkle in creativity, a dash of humor, and watch your content shine this season!
🎉 Pro tip: Sprinkle in creativity, a dash of humor, and watch your content shine this season!
From trusted insights and resources to the AMA Job Board, we connect talent with opportunity, whether you’re hiring the next great marketer or exploring your next role.
Start discovering what’s next for your career today 👉 https://bit.ly/4oWEcE3
Start discovering what’s next for your career today 👉 https://bit.ly/4oWEcE3
December 13, 2025 at 2:32 AM
From trusted insights and resources to the AMA Job Board, we connect talent with opportunity, whether you’re hiring the next great marketer or exploring your next role.
Start discovering what’s next for your career today 👉 https://bit.ly/4oWEcE3
Start discovering what’s next for your career today 👉 https://bit.ly/4oWEcE3
Social has influence, but can you prove its impact? Social media attribution connects likes, clicks, comments, and DMs to real business outcomes like leads, pipeline, and revenue. Learn more in this article from Sprout Social, Inc.: https://bit.ly/2XF2KqJ
December 13, 2025 at 1:40 AM
Social has influence, but can you prove its impact? Social media attribution connects likes, clicks, comments, and DMs to real business outcomes like leads, pipeline, and revenue. Learn more in this article from Sprout Social, Inc.: https://bit.ly/2XF2KqJ
Marketers know the holidays are the perfect time to get creative and have fun doing it! From festive visuals to seasonal storytelling, it’s all about spreading cheer and engagement.
✨ Tip: Keep your messaging bright, relevant, and shareable because a little holiday magic goes a long way.
✨ Tip: Keep your messaging bright, relevant, and shareable because a little holiday magic goes a long way.
December 12, 2025 at 11:13 PM
Marketers know the holidays are the perfect time to get creative and have fun doing it! From festive visuals to seasonal storytelling, it’s all about spreading cheer and engagement.
✨ Tip: Keep your messaging bright, relevant, and shareable because a little holiday magic goes a long way.
✨ Tip: Keep your messaging bright, relevant, and shareable because a little holiday magic goes a long way.
Marketers are navigating AI acceleration, shifting customer behavior, and new expectations for impact. AMA membership connects you with the people, tools, and research to stay ahead.
If you’re planning your 2026 goals, make sure professional growth is on the list 👉 https://bit.ly/3X8Ba5s
If you’re planning your 2026 goals, make sure professional growth is on the list 👉 https://bit.ly/3X8Ba5s
December 11, 2025 at 10:51 PM
Marketers are navigating AI acceleration, shifting customer behavior, and new expectations for impact. AMA membership connects you with the people, tools, and research to stay ahead.
If you’re planning your 2026 goals, make sure professional growth is on the list 👉 https://bit.ly/3X8Ba5s
If you’re planning your 2026 goals, make sure professional growth is on the list 👉 https://bit.ly/3X8Ba5s
Always delivering those clicks! 🎁
December 10, 2025 at 10:50 PM
Always delivering those clicks! 🎁
The AMAF is proud to announce J. Jeffrey Inman as the 2026 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient! 🎉
This award honors marketing educators whose sustained contributions have shaped the field and Dr. Inman’s impact is truly extraordinary 👉 https://bit.ly/3MoZvk4
This award honors marketing educators whose sustained contributions have shaped the field and Dr. Inman’s impact is truly extraordinary 👉 https://bit.ly/3MoZvk4
December 9, 2025 at 10:56 PM
The AMAF is proud to announce J. Jeffrey Inman as the 2026 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient! 🎉
This award honors marketing educators whose sustained contributions have shaped the field and Dr. Inman’s impact is truly extraordinary 👉 https://bit.ly/3MoZvk4
This award honors marketing educators whose sustained contributions have shaped the field and Dr. Inman’s impact is truly extraordinary 👉 https://bit.ly/3MoZvk4
🔍 SEO = long-term, organic growth
⚡ SEM = short-term boosts using organic + paid search
With AI reshaping how search works, understanding these fundamentals matters more than ever. Looking to brush up on the basics? The AMA has you covered: https://bit.ly/4a7YmY0
⚡ SEM = short-term boosts using organic + paid search
With AI reshaping how search works, understanding these fundamentals matters more than ever. Looking to brush up on the basics? The AMA has you covered: https://bit.ly/4a7YmY0
SEO Vs SEM: What's the Difference?
What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? SEO is a long-term effort that focuses on ranking a
bit.ly
December 9, 2025 at 9:05 PM
🔍 SEO = long-term, organic growth
⚡ SEM = short-term boosts using organic + paid search
With AI reshaping how search works, understanding these fundamentals matters more than ever. Looking to brush up on the basics? The AMA has you covered: https://bit.ly/4a7YmY0
⚡ SEM = short-term boosts using organic + paid search
With AI reshaping how search works, understanding these fundamentals matters more than ever. Looking to brush up on the basics? The AMA has you covered: https://bit.ly/4a7YmY0
AI is reshaping how marketers work every day, but how are you actually using ChatGPT?
If you're looking to sharpen your skills, don’t miss our online training this January packed with practical frameworks. Get better, faster, and more consistent outputs from AI ➡️ https://bit.ly/48qK5UT
If you're looking to sharpen your skills, don’t miss our online training this January packed with practical frameworks. Get better, faster, and more consistent outputs from AI ➡️ https://bit.ly/48qK5UT
December 8, 2025 at 9:49 PM
AI is reshaping how marketers work every day, but how are you actually using ChatGPT?
If you're looking to sharpen your skills, don’t miss our online training this January packed with practical frameworks. Get better, faster, and more consistent outputs from AI ➡️ https://bit.ly/48qK5UT
If you're looking to sharpen your skills, don’t miss our online training this January packed with practical frameworks. Get better, faster, and more consistent outputs from AI ➡️ https://bit.ly/48qK5UT