I enjoyed reading about the acceptance of the "ahuacate” in American culture, as the name was too erotic to be accepted in the 20th century, and it was later changed to avocados. As this example shows, brands and organizations attempt to influence consumer behaviors. #utpcb2024

The desire for acceptance, social norms, and peer pressure often drive individuals to select products that reflect the preferences or trends of their group. #utpcb2024

The people we work with will influence one's values, lifestyle, and even the choices of food we consume. #utpcb2024

Social media is a powerful tool that helps customers learn more about the products they purchase and make informed choices. At the same time, businesses use these platforms to gain deeper insights into consumer behavior. #utpcb2024

Social marketing uses tactics to alter individual behaviors, requiring a solid understanding of the customer's needs. #utpcb2024