Andrew Carrier 🍸
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andrewcarrier.com
Andrew Carrier 🍸
@andrewcarrier.com
Marketing and comms guy with a passion for financial services, technology and the media.

Writes #InMarketing This Week (or #IMTW).

Let’s do our best work, together > https://andrewcarrier.com
Question is: what kind of Maximilian?
December 17, 2025 at 8:53 PM
Lean in, man. I won’t be able to sleep tonight without knowing how this story ends.
December 17, 2025 at 8:34 PM
Keep us posted.
December 17, 2025 at 8:30 PM
I couldn’t get past the missing apostrophe.
December 17, 2025 at 9:29 AM
I’ve got a bridge to sell you…
December 16, 2025 at 5:36 PM
I help leadership teams in financial services and technology grow their recognition, reputation, and revenue.

I’m looking for the right senior marketing leadership role where my strategic thinking and bias toward execution will really move the needle.

Lean more > andrewcarrier.com

🧵 6/6
Andrew Carrier | Notion
Marketing & Communications Leader | Financial Services & Fintech | B2B
andrewcarrier.com
December 15, 2025 at 5:09 PM
🔗 Sources

The Block, 15 December 2025: www.theblock.co/post/382505/...

The Financial Times, 15 December 2025: www.ft.com/content/29b4...

Finextra, 15 December 2025: www.finextra.com/newsarticle/...

🧵 5/6
December 15, 2025 at 5:09 PM
✅ What to do about it
What’s the hot trend in your sector? What’s the change your clients are grappling with because they don’t fully understand it? Time to start positioning yourself as the ‘go to’ expert and trusted partner in that field.

🧵 4/6
December 15, 2025 at 5:09 PM
That leaves the rest of the industry with severe FOMO and a nagging headache over how and where to start. That’s fertile ground for Visa - an organisation that could all too easily be disintermediated by the mass adoption of stablecoins - to position itself as relevant and integral.

🧵 3/6
December 15, 2025 at 5:09 PM
💡 Why it matters
Visa isn’t pivoting its business from payments network to McKinsey or Gartner competitor. Their long-term revenue plan is still all about taking a slice of every transaction. But they are running a smart marketing play. Stablecoins are the hottest thing in finance right now.

🧵 2/6
December 15, 2025 at 5:09 PM
Too soon, too soon!

Wait until 10:30:28 PM on New Year’s Eve to press Play on that.
December 14, 2025 at 2:25 PM
The *best*. Love that show.
December 14, 2025 at 11:36 AM
It’s things like this that make me ask, why would anyone have a cat!?
December 13, 2025 at 8:56 AM
Could be Paris…
December 12, 2025 at 5:38 PM
That’s going to need a minute more on the grill…
December 10, 2025 at 5:56 PM
Hop on a plane to New York.
December 10, 2025 at 5:50 PM
Oh.

Back to the drawing board.
December 10, 2025 at 9:21 AM
Just ‘select all’.
December 10, 2025 at 9:19 AM
All podcasts in Apple Podcasts come with transcriptions. Press the transcriptions button while listening. Then you can highlight and copy/paste the text just like any other.
December 10, 2025 at 8:59 AM