Andrew Luxem
@andrewluxem.bsky.social
Currently Sr. Director, CRM Bed Bath & Beyond | Former Amazon (12 yrs), Ancestry, Earth Class Mail, Stanley Black & Decker | Exploring AI, personalization & customer journeys | Salt Lake City, UT | andrewluxem.com
Grateful for everyone 🙏❤️
By day, I lead CRM marketing at Bed Bath & Beyond / Overstock / buybuyBABY. Behind the scenes, I’m finishing the playbooks I’ve built over 20 years.
Launching soon via
👉 andrewluxem.com
#marketingstrategy #marketingdigital #Playbooks #CRM #Leadership
By day, I lead CRM marketing at Bed Bath & Beyond / Overstock / buybuyBABY. Behind the scenes, I’m finishing the playbooks I’ve built over 20 years.
Launching soon via
👉 andrewluxem.com
#marketingstrategy #marketingdigital #Playbooks #CRM #Leadership
Andrew Luxem: CRM, AI-Powered Marketing & Growth Strategy
Insights, playbooks, and AI-powered strategies from Andrew Luxem, CRM expert, marketing leader, and advisor.
andrewluxem.com
December 13, 2025 at 10:45 PM
Grateful for everyone 🙏❤️
By day, I lead CRM marketing at Bed Bath & Beyond / Overstock / buybuyBABY. Behind the scenes, I’m finishing the playbooks I’ve built over 20 years.
Launching soon via
👉 andrewluxem.com
#marketingstrategy #marketingdigital #Playbooks #CRM #Leadership
By day, I lead CRM marketing at Bed Bath & Beyond / Overstock / buybuyBABY. Behind the scenes, I’m finishing the playbooks I’ve built over 20 years.
Launching soon via
👉 andrewluxem.com
#marketingstrategy #marketingdigital #Playbooks #CRM #Leadership
✨ My first Braze #Forge2025!
Grateful to Braze for the invite + to speak on:
🎤 From Iteration to Acceleration: Building an Experimentation Culture
💌 The Dollars & Cents of Deliverability: Email Performance & ROI
🧩 Data + Culture + Curiosity = Growth
🍀 #CRM #BrazeCommunity
Grateful to Braze for the invite + to speak on:
🎤 From Iteration to Acceleration: Building an Experimentation Culture
💌 The Dollars & Cents of Deliverability: Email Performance & ROI
🧩 Data + Culture + Curiosity = Growth
🍀 #CRM #BrazeCommunity
October 12, 2025 at 12:13 AM
✨ My first Braze #Forge2025!
Grateful to Braze for the invite + to speak on:
🎤 From Iteration to Acceleration: Building an Experimentation Culture
💌 The Dollars & Cents of Deliverability: Email Performance & ROI
🧩 Data + Culture + Curiosity = Growth
🍀 #CRM #BrazeCommunity
Grateful to Braze for the invite + to speak on:
🎤 From Iteration to Acceleration: Building an Experimentation Culture
💌 The Dollars & Cents of Deliverability: Email Performance & ROI
🧩 Data + Culture + Curiosity = Growth
🍀 #CRM #BrazeCommunity
In 1995, I earned a certificate declaring me an “Internet Power User.” Back then, it meant surviving busy phone lines and building Geocities sites that would make your eyes bleed.
30 years later, I’m still here - watching the Internet evolve.
What’s your favorite memory from the early web?
30 years later, I’m still here - watching the Internet evolve.
What’s your favorite memory from the early web?
September 16, 2025 at 2:57 PM
In 1995, I earned a certificate declaring me an “Internet Power User.” Back then, it meant surviving busy phone lines and building Geocities sites that would make your eyes bleed.
30 years later, I’m still here - watching the Internet evolve.
What’s your favorite memory from the early web?
30 years later, I’m still here - watching the Internet evolve.
What’s your favorite memory from the early web?
Testing is easy. Scaling experimentation culture? That’s the hard part.
On Oct 1 at Braze Forge 2025, @melissaneikirk and I will dive into how AI accelerates personalization and experimentation. 🚀
On Oct 1 at Braze Forge 2025, @melissaneikirk and I will dive into how AI accelerates personalization and experimentation. 🚀
September 4, 2025 at 5:18 AM
Testing is easy. Scaling experimentation culture? That’s the hard part.
On Oct 1 at Braze Forge 2025, @melissaneikirk and I will dive into how AI accelerates personalization and experimentation. 🚀
On Oct 1 at Braze Forge 2025, @melissaneikirk and I will dive into how AI accelerates personalization and experimentation. 🚀
Hello all 👋 I’m Andrew Luxem, CRM & Marketing Leader exploring AI, personalization, and customer journeys.
New updates + insights now live → andrewluxem.com
Follow for thoughts on CRM, automation, and growth.
#Marketing #CRM #AI #Personalization
New updates + insights now live → andrewluxem.com
Follow for thoughts on CRM, automation, and growth.
#Marketing #CRM #AI #Personalization
August 29, 2025 at 5:23 AM
Hello all 👋 I’m Andrew Luxem, CRM & Marketing Leader exploring AI, personalization, and customer journeys.
New updates + insights now live → andrewluxem.com
Follow for thoughts on CRM, automation, and growth.
#Marketing #CRM #AI #Personalization
New updates + insights now live → andrewluxem.com
Follow for thoughts on CRM, automation, and growth.
#Marketing #CRM #AI #Personalization