Yes!

Good research doesn't ask people what to build. It uncovers what's broken.

www.antonsten.com/articles/hen...

Better questions:
- What's frustrating about your current solution?
- Tell me about the last time you struggled with this
- What workarounds have you tried?

You won't hear "faster horses." You'll hear real problems that point to actual solutions.

But the next phase? Tools that anticipate what you need before you've figured it out yourself.

Wrote about personalization, and where design is heading: www.antonsten.com/articles/fro...

”You’re absolutely right!”

Just to love working mornings but actually prefer evenings/nights now... A glass of wine and all of my colleagues in the US are awake!

Most “user-centered” products forget the user.

We design for personas.
We optimize for metrics.
We forget we’re building for real people.

I wrote a book to help change that.

“Captures what most design resources miss — the human relationships behind great products.” — Kevin Twohy

I didn’t write this book because I had all the answers.

I wrote it because I kept seeing smart people build things no one needed.

Products People Actually Want is about slowing down, asking better questions, and building with care.

“A design mentor in book form.” — Maureen Herben

Thanks for sharing Stef! (seems like the mention didn't work)

Yes, and which will be a better stock to own in 2-3 years?

The design industry needs more leadership styles. Work with your strengths, not against them.
Your team needs the best version of you, not someone else.
What's your experience with different leadership approaches?
www.antonsten.com/articles/lea...

After leading teams of 20+ people to now managing remote consultants, I've learned introversion isn't a leadership barrier. It's just a different approach.

though i'm happy with evenings too :)

This looks stunning!