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🔬 The paid app ecosystem still exists but its demise is accelerating.
Releases down 50%.
Only 138K are left.
Just 3.6% of the stores.
A single utility app out-earns them all in a long weekend.
The numbers aren't in their favor.
Hard to justify shipping one in 2026.
Releases down 50%.
Only 138K are left.
Just 3.6% of the stores.
A single utility app out-earns them all in a long weekend.
The numbers aren't in their favor.
Hard to justify shipping one in 2026.
December 3, 2025 at 8:10 PM
🔬 The paid app ecosystem still exists but its demise is accelerating.
Releases down 50%.
Only 138K are left.
Just 3.6% of the stores.
A single utility app out-earns them all in a long weekend.
The numbers aren't in their favor.
Hard to justify shipping one in 2026.
Releases down 50%.
Only 138K are left.
Just 3.6% of the stores.
A single utility app out-earns them all in a long weekend.
The numbers aren't in their favor.
Hard to justify shipping one in 2026.
📈 Wild contrast right now.
ChatGPT’s growth is flattening, but the entire AI category just hit an all time high on mobile.
An estimated $206M net for the "Big 5" in one month.
All five at personal bests.
The race everyone thinks ChatGPT already won is anything but decided.
ChatGPT’s growth is flattening, but the entire AI category just hit an all time high on mobile.
An estimated $206M net for the "Big 5" in one month.
All five at personal bests.
The race everyone thinks ChatGPT already won is anything but decided.
December 2, 2025 at 11:11 PM
📈 Wild contrast right now.
ChatGPT’s growth is flattening, but the entire AI category just hit an all time high on mobile.
An estimated $206M net for the "Big 5" in one month.
All five at personal bests.
The race everyone thinks ChatGPT already won is anything but decided.
ChatGPT’s growth is flattening, but the entire AI category just hit an all time high on mobile.
An estimated $206M net for the "Big 5" in one month.
All five at personal bests.
The race everyone thinks ChatGPT already won is anything but decided.
The most downloaded mobile games in the world in October:
🥇 Block Blast (20M)
🥈 Roblox (19M)
🥉 Subway Surfers (16M)
* Downloads are estimated
🥇 Block Blast (20M)
🥈 Roblox (19M)
🥉 Subway Surfers (16M)
* Downloads are estimated
November 29, 2025 at 4:41 PM
The most downloaded mobile games in the world in October:
🥇 Block Blast (20M)
🥈 Roblox (19M)
🥉 Subway Surfers (16M)
* Downloads are estimated
🥇 Block Blast (20M)
🥈 Roblox (19M)
🥉 Subway Surfers (16M)
* Downloads are estimated
The highest earning mobile games in the world in october:
🥇 Last War ($124M)
🥈 Royal Match ($121M)
🥉 Whiteout Survival ($114M)
• Revenue is estimated after fees
🥇 Last War ($124M)
🥈 Royal Match ($121M)
🥉 Whiteout Survival ($114M)
• Revenue is estimated after fees
November 28, 2025 at 4:31 PM
The highest earning mobile games in the world in october:
🥇 Last War ($124M)
🥈 Royal Match ($121M)
🥉 Whiteout Survival ($114M)
• Revenue is estimated after fees
🥇 Last War ($124M)
🥈 Royal Match ($121M)
🥉 Whiteout Survival ($114M)
• Revenue is estimated after fees
🦃 Happy Thanksgiving from Appfigures! The only thing you should be stretching this week is your waistband.
⚡ Get premium App Intelligence, ASO and Apple Ads Optimization tools at half the cost ➡️ fg.rs/BF25xsm
⚡ Get premium App Intelligence, ASO and Apple Ads Optimization tools at half the cost ➡️ fg.rs/BF25xsm
November 27, 2025 at 4:03 PM
🦃 Happy Thanksgiving from Appfigures! The only thing you should be stretching this week is your waistband.
⚡ Get premium App Intelligence, ASO and Apple Ads Optimization tools at half the cost ➡️ fg.rs/BF25xsm
⚡ Get premium App Intelligence, ASO and Apple Ads Optimization tools at half the cost ➡️ fg.rs/BF25xsm
The most downloaded mobile apps in the world in October:
🥇 ChatGPT (43M)
🥈 TikTok (35M)
🥉 Gemini (34M)
• Downloads are estimated
🥇 ChatGPT (43M)
🥈 TikTok (35M)
🥉 Gemini (34M)
• Downloads are estimated
November 27, 2025 at 2:43 PM
The most downloaded mobile apps in the world in October:
🥇 ChatGPT (43M)
🥈 TikTok (35M)
🥉 Gemini (34M)
• Downloads are estimated
🥇 ChatGPT (43M)
🥈 TikTok (35M)
🥉 Gemini (34M)
• Downloads are estimated
The highest earning apps in the world in October:
🥇 TikTok ($316M)
🥈 ChatGPT ($187M)
🥉 YouTube ($137M)
* Revenue is estimated after fees
🥇 TikTok ($316M)
🥈 ChatGPT ($187M)
🥉 YouTube ($137M)
* Revenue is estimated after fees
November 26, 2025 at 7:38 PM
The highest earning apps in the world in October:
🥇 TikTok ($316M)
🥈 ChatGPT ($187M)
🥉 YouTube ($137M)
* Revenue is estimated after fees
🥇 TikTok ($316M)
🥈 ChatGPT ($187M)
🥉 YouTube ($137M)
* Revenue is estimated after fees
🔥 Funny how everyone stalks competitors but skips the data that actually matters.
Our new App Intelligence brings together 15 reports to give you a full view into any app:
✅ Download and revenue (free)
✅ Custom product pages
✅ Audience age and gender demographics
👉 And more!
fg.rs/app-intelli...
Our new App Intelligence brings together 15 reports to give you a full view into any app:
✅ Download and revenue (free)
✅ Custom product pages
✅ Audience age and gender demographics
👉 And more!
fg.rs/app-intelli...
November 20, 2025 at 7:07 PM
🔥 Funny how everyone stalks competitors but skips the data that actually matters.
Our new App Intelligence brings together 15 reports to give you a full view into any app:
✅ Download and revenue (free)
✅ Custom product pages
✅ Audience age and gender demographics
👉 And more!
fg.rs/app-intelli...
Our new App Intelligence brings together 15 reports to give you a full view into any app:
✅ Download and revenue (free)
✅ Custom product pages
✅ Audience age and gender demographics
👉 And more!
fg.rs/app-intelli...
📊 Surprising to see the “OpenAI effect” barely move the revenue needle.
Sora’s made an estimated $178K net, 19% less the top earning AI video generator in the same period.
Low urgency to buy more video credits = zero signs of lift.
Meanwhile, installs near 6.5M since launch.
Sora’s made an estimated $178K net, 19% less the top earning AI video generator in the same period.
Low urgency to buy more video credits = zero signs of lift.
Meanwhile, installs near 6.5M since launch.
November 19, 2025 at 10:42 PM
📊 Surprising to see the “OpenAI effect” barely move the revenue needle.
Sora’s made an estimated $178K net, 19% less the top earning AI video generator in the same period.
Low urgency to buy more video credits = zero signs of lift.
Meanwhile, installs near 6.5M since launch.
Sora’s made an estimated $178K net, 19% less the top earning AI video generator in the same period.
Low urgency to buy more video credits = zero signs of lift.
Meanwhile, installs near 6.5M since launch.
Prestige shows didn’t move the mobile streamer revenue needle.
Sports did. Reality did. Reruns did.
Peacock bet on habit over hype. Revenue grew 25%.
Now it's neck-and-neck with HBO's estimated consumer sending — for the first time ever.
More here: appfigures.com/resources/i...
Sports did. Reality did. Reruns did.
Peacock bet on habit over hype. Revenue grew 25%.
Now it's neck-and-neck with HBO's estimated consumer sending — for the first time ever.
More here: appfigures.com/resources/i...
November 13, 2025 at 1:32 AM
Prestige shows didn’t move the mobile streamer revenue needle.
Sports did. Reality did. Reruns did.
Peacock bet on habit over hype. Revenue grew 25%.
Now it's neck-and-neck with HBO's estimated consumer sending — for the first time ever.
More here: appfigures.com/resources/i...
Sports did. Reality did. Reruns did.
Peacock bet on habit over hype. Revenue grew 25%.
Now it's neck-and-neck with HBO's estimated consumer sending — for the first time ever.
More here: appfigures.com/resources/i...
⚡️ Sega’s mascot is still outrunning the new kids.
🏅 Sonic Rumble’s launch has added an estimated 500K+ on top of 10M "Early Rumbler" installs. 360K on iOS alone. Revenue's ramping up.
📈 Already #7 out of 12+ mobile titles in a catalog nearing 1B est. downloads since 2017.
🏅 Sonic Rumble’s launch has added an estimated 500K+ on top of 10M "Early Rumbler" installs. 360K on iOS alone. Revenue's ramping up.
📈 Already #7 out of 12+ mobile titles in a catalog nearing 1B est. downloads since 2017.
November 6, 2025 at 10:04 PM
⚡️ Sega’s mascot is still outrunning the new kids.
🏅 Sonic Rumble’s launch has added an estimated 500K+ on top of 10M "Early Rumbler" installs. 360K on iOS alone. Revenue's ramping up.
📈 Already #7 out of 12+ mobile titles in a catalog nearing 1B est. downloads since 2017.
🏅 Sonic Rumble’s launch has added an estimated 500K+ on top of 10M "Early Rumbler" installs. 360K on iOS alone. Revenue's ramping up.
📈 Already #7 out of 12+ mobile titles in a catalog nearing 1B est. downloads since 2017.
📉 🔪 Supercell kills most games *before* they even ship.
It stuck with Brawl Stars and got a $2B+ hit. 💥
It stuck with Squad Busters and got a sunset. 🪦
Lifetime: 34.7M installs, $65M net.
Revenue -96% YoY, downloads -88%. 😱
Sometimes endurance ≠ success.
It stuck with Brawl Stars and got a $2B+ hit. 💥
It stuck with Squad Busters and got a sunset. 🪦
Lifetime: 34.7M installs, $65M net.
Revenue -96% YoY, downloads -88%. 😱
Sometimes endurance ≠ success.
October 30, 2025 at 7:40 PM
📉 🔪 Supercell kills most games *before* they even ship.
It stuck with Brawl Stars and got a $2B+ hit. 💥
It stuck with Squad Busters and got a sunset. 🪦
Lifetime: 34.7M installs, $65M net.
Revenue -96% YoY, downloads -88%. 😱
Sometimes endurance ≠ success.
It stuck with Brawl Stars and got a $2B+ hit. 💥
It stuck with Squad Busters and got a sunset. 🪦
Lifetime: 34.7M installs, $65M net.
Revenue -96% YoY, downloads -88%. 😱
Sometimes endurance ≠ success.
👑 🔥 260M people playing one mobile game every month.
That’s equivalent to 75% of the U.S. population — on a single title.
Its name: Honor of Kings
And it's already cleared $1.82B in 2025 (more than 2024).
🇨🇳 China still dominates spending, but 🇺🇸 U.S. momentum is real.
That’s equivalent to 75% of the U.S. population — on a single title.
Its name: Honor of Kings
And it's already cleared $1.82B in 2025 (more than 2024).
🇨🇳 China still dominates spending, but 🇺🇸 U.S. momentum is real.
October 29, 2025 at 8:26 PM
👑 🔥 260M people playing one mobile game every month.
That’s equivalent to 75% of the U.S. population — on a single title.
Its name: Honor of Kings
And it's already cleared $1.82B in 2025 (more than 2024).
🇨🇳 China still dominates spending, but 🇺🇸 U.S. momentum is real.
That’s equivalent to 75% of the U.S. population — on a single title.
Its name: Honor of Kings
And it's already cleared $1.82B in 2025 (more than 2024).
🇨🇳 China still dominates spending, but 🇺🇸 U.S. momentum is real.
🫖 🔥 Two of the hottest dating apps on iOS just vanished overnight.
Tea Dating Advice (6.1M installs, $3.4M IAP) and TeaOnHer (2.2M installs) — both gone from the App Store globally.
Privacy leaks last summer didn’t kill them. Apple might have. 💔
Tea Dating Advice (6.1M installs, $3.4M IAP) and TeaOnHer (2.2M installs) — both gone from the App Store globally.
Privacy leaks last summer didn’t kill them. Apple might have. 💔
October 22, 2025 at 5:30 PM
🫖 🔥 Two of the hottest dating apps on iOS just vanished overnight.
Tea Dating Advice (6.1M installs, $3.4M IAP) and TeaOnHer (2.2M installs) — both gone from the App Store globally.
Privacy leaks last summer didn’t kill them. Apple might have. 💔
Tea Dating Advice (6.1M installs, $3.4M IAP) and TeaOnHer (2.2M installs) — both gone from the App Store globally.
Privacy leaks last summer didn’t kill them. Apple might have. 💔
🔥 One model update flipped the whole image-AI market.
Late August: Adobe Firefly up +151% since July. Gemini barely +20%.
Then Gemini dropped “Nano Banana" 🍌
Now Gemini’s +331% since July. 📈 Firefly’s down 68%. 📉
💡 In mobile AI, momentum can reverse overnight.
Late August: Adobe Firefly up +151% since July. Gemini barely +20%.
Then Gemini dropped “Nano Banana" 🍌
Now Gemini’s +331% since July. 📈 Firefly’s down 68%. 📉
💡 In mobile AI, momentum can reverse overnight.
October 16, 2025 at 8:21 PM
🔥 One model update flipped the whole image-AI market.
Late August: Adobe Firefly up +151% since July. Gemini barely +20%.
Then Gemini dropped “Nano Banana" 🍌
Now Gemini’s +331% since July. 📈 Firefly’s down 68%. 📉
💡 In mobile AI, momentum can reverse overnight.
Late August: Adobe Firefly up +151% since July. Gemini barely +20%.
Then Gemini dropped “Nano Banana" 🍌
Now Gemini’s +331% since July. 📈 Firefly’s down 68%. 📉
💡 In mobile AI, momentum can reverse overnight.
⚖️ Apples to apples, same store, same week-one window.
Sora hit 96% of ChatGPT’s estimated U.S. iOS downloads.
Gemini, Copilot, Grok? Not even close.
Sora hit 96% of ChatGPT’s estimated U.S. iOS downloads.
Gemini, Copilot, Grok? Not even close.
October 8, 2025 at 10:42 PM
⚖️ Apples to apples, same store, same week-one window.
Sora hit 96% of ChatGPT’s estimated U.S. iOS downloads.
Gemini, Copilot, Grok? Not even close.
Sora hit 96% of ChatGPT’s estimated U.S. iOS downloads.
Gemini, Copilot, Grok? Not even close.
🤯 Invite-only and still outpacing ChatGPT’s launch.
Sora pulled 627K iOS downloads in 7 days.
That’s +21K over ChatGPT’s 2023 debut.
Hype alone can move App Store charts.
Sora pulled 627K iOS downloads in 7 days.
That’s +21K over ChatGPT’s 2023 debut.
Hype alone can move App Store charts.
October 7, 2025 at 9:53 PM
🤯 Invite-only and still outpacing ChatGPT’s launch.
Sora pulled 627K iOS downloads in 7 days.
That’s +21K over ChatGPT’s 2023 debut.
Hype alone can move App Store charts.
Sora pulled 627K iOS downloads in 7 days.
That’s +21K over ChatGPT’s 2023 debut.
Hype alone can move App Store charts.
Nintendo's Fire Emblem Shadows launch is trailing its predecessor's with an estimated 518K installs and $107K spent, or $0.21/download, in its 1st 10 days. 2017's Fire Emblem Heroes saw 2.3M (4.4x) est. installs and $5.3M (49x) spent in its 1st 10 days, for $2.31/download (11x).
October 6, 2025 at 7:54 PM
Nintendo's Fire Emblem Shadows launch is trailing its predecessor's with an estimated 518K installs and $107K spent, or $0.21/download, in its 1st 10 days. 2017's Fire Emblem Heroes saw 2.3M (4.4x) est. installs and $5.3M (49x) spent in its 1st 10 days, for $2.31/download (11x).
Clash Royale released 9.5 years ago and Supercell's classic has made a huge turnaround. Largely due to its new-ish Merge Tactics mode, it has grossed $498M to date in 2025 — that's 190% or 2.2x its total at this point in 2024. Installs are also way up to 34M (+80% or 1.8x YoY).
September 22, 2025 at 11:34 PM
Clash Royale released 9.5 years ago and Supercell's classic has made a huge turnaround. Largely due to its new-ish Merge Tactics mode, it has grossed $498M to date in 2025 — that's 190% or 2.2x its total at this point in 2024. Installs are also way up to 34M (+80% or 1.8x YoY).
It's 20 days since Destiny: Rising's mobile launch, so how's it doing?
1) It's been downloaded ⬇️ 2M times and made $6M net 💰 so far. 💸
2) Its last 7 days 💰 per install was $6.80, 136x its 1st week's $0.05. 🚀
3) Its total 💰 in last 7 days vs. 1st week = ⬆️ 56x. 🔥
1) It's been downloaded ⬇️ 2M times and made $6M net 💰 so far. 💸
2) Its last 7 days 💰 per install was $6.80, 136x its 1st week's $0.05. 🚀
3) Its total 💰 in last 7 days vs. 1st week = ⬆️ 56x. 🔥
September 20, 2025 at 2:24 AM
It's 20 days since Destiny: Rising's mobile launch, so how's it doing?
1) It's been downloaded ⬇️ 2M times and made $6M net 💰 so far. 💸
2) Its last 7 days 💰 per install was $6.80, 136x its 1st week's $0.05. 🚀
3) Its total 💰 in last 7 days vs. 1st week = ⬆️ 56x. 🔥
1) It's been downloaded ⬇️ 2M times and made $6M net 💰 so far. 💸
2) Its last 7 days 💰 per install was $6.80, 136x its 1st week's $0.05. 🚀
3) Its total 💰 in last 7 days vs. 1st week = ⬆️ 56x. 🔥
Google Gemini is the #1 iPhone app in 106 countries, beating ChatGPT thanks to its impressive "nano banana" image model. Revenue is another story: ChatGPT wins there with $10/download (net) in the past 30 days on iOS, while Gemini's made just $0.15/download in the same timeframe.
September 18, 2025 at 8:02 PM
Google Gemini is the #1 iPhone app in 106 countries, beating ChatGPT thanks to its impressive "nano banana" image model. Revenue is another story: ChatGPT wins there with $10/download (net) in the past 30 days on iOS, while Gemini's made just $0.15/download in the same timeframe.
Appfigures Intelligence data in the latest from @SarahPerezTC at @TechCrunch on Google Gemini's mobile app getting a huge boost from a nano 🍌
techcrunch.com/2025/09/16/...
techcrunch.com/2025/09/16/...
September 16, 2025 at 7:36 PM
Appfigures Intelligence data in the latest from @SarahPerezTC at @TechCrunch on Google Gemini's mobile app getting a huge boost from a nano 🍌
techcrunch.com/2025/09/16/...
techcrunch.com/2025/09/16/...
What does the base storage bump from 128 GB to 256 GB on iPhone 17 mean for app hoarders? Factoring in iOS 26's footprint, the base iPhone 17 will store about 3.39K average sized (67.8 MB) non-game apps, or close to 1.73K more than the base iPhone 16's 1.67K, a 104% increase.
September 9, 2025 at 10:37 PM
What does the base storage bump from 128 GB to 256 GB on iPhone 17 mean for app hoarders? Factoring in iOS 26's footprint, the base iPhone 17 will store about 3.39K average sized (67.8 MB) non-game apps, or close to 1.73K more than the base iPhone 16's 1.67K, a 104% increase.
A crossover event between Brawl Stars and Subway Surfers is underway as both games seek to reverse negative growth in 2025. Subway Surfers revenue and downloads are -16.4% and -17.9% YoY, respectively. Brawl Stars is -55.7% and -33.3%, respectively. We'll be monitoring closely.
September 5, 2025 at 12:39 AM
A crossover event between Brawl Stars and Subway Surfers is underway as both games seek to reverse negative growth in 2025. Subway Surfers revenue and downloads are -16.4% and -17.9% YoY, respectively. Brawl Stars is -55.7% and -33.3%, respectively. We'll be monitoring closely.