A large website redesign project is more than a task—it’s a digital transformation.

ArtVersion®, a Chicago-based creative agency with more than 25 years of experience in design, branding, web development, and user experience, has expanded its physical footprint with two fully operational studio locations in the Chicago area. The new studios, located in Northbrook and Chicago’s Loop, support the agency’s multidisciplinary work across strategy, design, and technology. Both locations function as equal, production-ready environments where client work is conceived, developed, and refined.

How a modern creative team uses environment, acoustics, and structure to protect deep, meaningful work.

When the brand no longer represents the business accurately, consistently or efficiently, the problem isn’t visual—it’s structural.

In a sea of apps, here’s how to make your app stand out.

AI is now woven into the workflows of almost every industry, yet the biggest challenges rarely come from what the technology can compute. The friction usually shows up in the gap between output and interpretation. When a system feels too quick, too certain or too rigid, users hesitate. That hesitation is the real cost. It slows adoption and erodes trust long before accuracy becomes a factor.

ArtVersion - ArtVersion Recognized by Inc. as a Power Partner Across Creative & Technology Categories -

A large website redesign project is more than a task—it’s a digital transformation.

ArtVersion - Petra Campbell Selected as Judge for the 30th Annual Webby Awards -

ArtVersion agency elaborates on Design’s True Hardskill Isn’t Design or Development

A website should welcome every visitor. Yet too many digital experiences unintentionally create barriers. Those barriers can’t simply be fixed with a plugin. For someone with low vision, a poorly chosen color palette can make text completely unreadable. Imagine looking at the screen but not being able to make out what you are looking at. For a person relying on a screen reader, missing alt text can block critical information.

You've just refreshed your brand. Now what?

The design industry has always been in motion, shifting with culture, technology, and the economy, but the past decade has accelerated those changes in ways few anticipated. For students stepping into this field today, it is not the same industry their professors entered twenty years ago, and it won’t be the same one you’ll be practicing in five years. Understanding how and why it’s changing is key, not just to keeping pace, but to shaping the future you’ll be part of.

ArtVersion team published a new perspective on Forbes Agency Council titled “Web Redesign Success: Turning A Fresh Look Into Real Results.” The piece addresses a common pattern: sites that look sharper after launch but don’t move the numbers that matter—traffic quality, conversions, engagement, and accessibility. The article reframes a redesign as more than visual refresh. It’s an operating shift: updating the experience systems that determine whether visitors 

A redesign isn’t just about making your website look new. It’s about making it work better.

How one architectural firm’s human-centered brand refresh stayed relevant—and aligned with its design philosophy—two years after launch.

Here are a few game-changing event ideas that can increase brand recognition.

When we think about digital design, it’s tempting to picture the perfect environment: fast Wi-Fi, new devices, and users with full attention. Yet, that’s not the reality of how most people experience websites. Interfaces are often accessed in transit, on older devices, with scratches screens, in low-light settings, high glare, or during moments of distraction and fatigue. In my recent article for the…