Nice piece! Seems very much in line with Laura Field's new book and this conversation.
podcasts.apple.com/us/podcast/t...

...the plateau in violations we observe is in part driven by super speeders who are undeterred by racking up violations.

This is a great point that I hope future research building on our study will investigate -- either through mediation analyses of driver characteristics or through studies of interventions that are targeted at super speeders specifically. Speculatively, I wonder whether...

FWIW TA found that the program enjoys majority support in NYC, which rose over time. Other polling has show that support increases when people are prompted with safety messaging.
transalt.org/press-releas...