@axolotlab.bsky.social
Writing is easy. Thinking is hard. Great copy springs from knowing what you want to say and why. After that, how you say it takes care of itself.
Then there are the MBA students who had to write up a business plan for a non-existent business.

They wrote up a business plan for a nationwide, overnight delivery service. The professor gave it a B, commenting that to get better than a B the business proposed must be possible.
December 11, 2023 at 2:10 PM