Wojtek Jezowski
b2bvideo.bsky.social
Wojtek Jezowski
@b2bvideo.bsky.social
👋 I'm Wojtek, your go-to creative director, and strategist for engaging B2B tech video marketing. Elder Millennial Dad. BLACKRABBIT.PL
This is how the best hacking competition begins… and tomorrow you’ll see how it ends 😋
May 17, 2025 at 12:55 PM
@dustinchilds.bsky.social telling DNS jokes at pwn2own.
We’ll here’s one 🤪
#cybersecurity #infosec #dnd #ciso #dungeonsanddragons #rpg #
May 16, 2025 at 10:54 AM
Would you Cast Persky?
Cybersecurity D&D brand videos with @rikferguson.com

#cybersecurity #infosec #dnd #dungeonsanddragons
May 15, 2025 at 9:20 AM
Just a shameless b2b ad about how b2b ads are boring.
April 25, 2025 at 8:47 AM
Why do most b2b videos suck @ss? We’ll I’m gonna tell you why.
And you probably won’t like it 😋

vm.tiktok.com/ZNdJ2XXxd/
TikTok - Make Your Day
vm.tiktok.com
February 24, 2025 at 7:37 AM
You’d think OpenAI would use Sora to create a mind-blowing AI-generated Super Bowl ad, right?

Instead, they went human-made.

A bold statement?
Or a missed chance to showcase AI’s absolute power? 😎

Let's talk.

www.linkedin.com/pulse/open-a...
Open AI's Super Bowl ad: the scoop and my analysis.
First of all, let's start by quoting a Reddit user: "Kinda wild that a non profit is running superbowl ads..
www.linkedin.com
February 11, 2025 at 1:31 PM
TIL Bluey’s mom works as airport security and dad is an archeologist.

How can they afford such a house???
February 7, 2025 at 6:26 PM
Your Out-Of-Office Email Is a B2B Storytelling Opportunity—Yes, Really.

Be Specific. Make It Visual.

🛵"I’m out of the office for work." = Forgettable.

🚀"I’m currently in Japan, making a hacking competition look cool 😎." = Intriguing.

Drop a ooo email that lives rent free in your head
January 30, 2025 at 9:19 PM
Just received an email with the first sentence: “Hey Wojtek, this is a cold email.”

Wow… so refreshing. I might steal that line. What do you guys think?
January 29, 2025 at 9:53 AM
A little secret B2B project at McLaren 😎
January 28, 2025 at 3:18 PM
From Tokio to London…
And almost home… Finished filming in the legendary Shepperton Studios an exciting executive video series for Trend Micro and Neom Mclaren.
January 27, 2025 at 8:30 PM
Congrats to Sina Kheirkhah for winning “Master of Pwn” ay Pwn2Own Automotive Tokyo 2025!!!

#hacker #pwn2own @thezdi.bsky.social #b2bmarketing
January 24, 2025 at 9:09 AM
Here’s a reality check: 71% of B2B ads generate zero engagement.

Zero likes, shares, attention.

But when you embrace creativity in your campaigns, you can achieve 6–7x higher ROI than your less imaginative competitors. 💡🔥

Discover the best B2B Videos of 2024

www.linkedin.com/pulse/best-b...
January 24, 2025 at 1:29 AM
This booth design at a B2B automotive event in Tokyo gives off WTF vibes… or is it just me?
January 23, 2025 at 10:04 AM
Reposted by Wojtek Jezowski
In Germany a Nazi salute is illegal, so this major German newspaper had to obscure the photo.
The headline reads “A Hitler salute is a Hitler salute, is a Hitler salute.”
I think they should know, right?
January 23, 2025 at 5:54 AM
This week at #pwn2own in Tokyo with the Black Rabbit team. Filming some exquisite security researchers exploiting vulnerabilities in automotive components. Capturing emotions in B2B tech is what it’s all about 😋
January 22, 2025 at 4:02 AM
Last week at the Golden Globes, I saw Elisasue from The Substance gracing the red carpet. It is a perfect metaphor for what happens when we try to fit too much into one body.

B2b Marketing videos? Same story.

So remember, your audience want stories—not bloated checklists. They want to engage!
January 20, 2025 at 1:28 PM
That didn’t last long
January 19, 2025 at 7:25 PM
Stared making tik toks for B2B video in the nick of time! 🤪
January 17, 2025 at 7:05 PM
I received an email from "Ryan Bond, Marketing Director at BOSE," asking for an offer. Do not open it. It's a scam.

👉 The email looks professional, but something feels a bit off if you read it closely.
👉 They push for a quick turnaround,
👉 materials and requirements in a zip file on Dropbox
November 19, 2024 at 4:01 PM
There's nothing like an excellent blooper to put a smile on your face when filming epic B2B videos...

Well, any videos, for that matter. 😎

@rikferguson.com
November 19, 2024 at 1:29 PM
Back on set filming an epic B2B video with @rikferguson.com
😎

#b2bmarketing #b2b
November 17, 2024 at 12:36 PM
Reposted by Wojtek Jezowski
An owl gliding through a cloud of helium-filled soap bubbles reveals wingtip and tail vortices.

Video credit: Usherwood et al.
November 13, 2024 at 10:21 PM
Industrial B2B has a superpower that many overlook – the power of tangible stories 🔥

I believe that storytelling possibilities are endless when you’re physically creating something – gears, engines, devices that change the world!

Tough luck SaaS 🤪

#b2bmarketing #b2bvideo #b2bstorytelling
November 13, 2024 at 3:02 PM
The greatest untapped advantage in B2B: Creative ads drive up to 20x more sales than mediocre ones. You read that right. Yet, the latest study from The B2B Institute and MediaScience shows that 81% of B2B ads are wasted.

So, make B2B videos that people want to watch!

#b2bstorytelling #b2bvideo
November 12, 2024 at 2:04 PM