Apps optimise for their convenience, not yours.

It’s easier to split functionality across pages and let every feature sprawl.

But easier for them means harder for you, and that’s not acceptable.

A direct interface takes work. But it’s always worth it.
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Money markets are even less direct.

Each blockchain requires its own page, every asset pushes you to another.

You spend so long navigating the app that maximum clicks and time in app feel like the primary goal.

Uniswap claims to be cross-chain, but you can only swap on one at a time.

To get around it, you need to move your funds to the same chain as the asset you want to receive.

2+ transactions for a task that should only take 1.

An indirect interface wastes your time, money, and effort.

The critic rushes through traffic, impatient with everything.

Distracted AF, no attention to spare.

They resent every moment wasted, so we find every opportunity to get them back to their life faster.

Design for the extremes and the middle will take care of itself.

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It’s not how long you spend in an app that matters.

Balanced optimises for how fast you can leave it.

Gain clarity. Act with confidence. Then get back to your life.

Design for play.

Your accountant feels at home in a spreadsheet, but you struggle to make sense of the numbers in front of you.

To increase comprehension, our hallmark slider design helps you preview the consequences of your actions.

Focus on what needs it.

Most apps aren’t opinionated. They display every possible detail and then wonder why people feel overwhelmed.

You don’t need to know everything at once, so Balanced uses progressive disclosure to help you focus on what matters in the moment.

Always condense down.

The more you have to click around, the more time and effort you waste.

We design every interaction to minimise steps, combine related info, and keep actions in context.

Get out of the way.

Most apps slow you down with complexity, bad code, and business goals.

Balanced v2 is being built from scratch for maximum speed and clarity.

Our only goal is to help you complete yours.

To reduce time and effort, we question every interaction.

How can we maximise understanding?
What can we eliminate?
How can we make the task faster and easier to complete?

Wherever we find friction, we remove it.

Here’s how it works in practice. 👇

You came to DeFi to gain financial freedom.

You stay despite the friction because giving up custody has its own costs.

But you shouldn’t have to tolerate complexity just to stay in control.

You deserve control, clarity, and peace of mind.

Then there’s the mental overhead you can’t escape.

Weekends watching tutorials just to complete basic tasks.

Headspace occupied by positions you have to micromanage.

Sleepless nights consumed by the fear you missed something crucial.

Even with the right info, it’s hard not to second-guess every action.

Apps inundate you with jargon and force you to do the math on your own.

You might be able to read it, but you often can’t fully grasp the outcome.

So you just click confirm and hope for the best.

And once you finally land on the right page?

Finding basic info still requires detective work.

Many apps bury what matters. The details you need to take action are obscured by the details you don’t.

If your eyes glaze over as you try to focus, that’s the app failing you.

Want to trade, borrow, or earn a return? Get ready to move.

Different page for every action. Your portfolio scattered across apps.

You switch context so often that you’re tempted to go all-in on a single ecosystem.