Barrie Evans
@barrieevans.bsky.social
Local business marketing specialist
Helping service based businesses improve visibility and enquiries
Google Business Profile, local websites, and structured local SEO
Sharing clear, practical tips from real client work
Helping service based businesses improve visibility and enquiries
Google Business Profile, local websites, and structured local SEO
Sharing clear, practical tips from real client work
Changing categories frequently can reset signals. It’s often better to choose carefully and leave them stable.
December 25, 2025 at 10:00 AM
Changing categories frequently can reset signals. It’s often better to choose carefully and leave them stable.
Happy Christmas to everyone. Have a great day. https://t.co/9w6SkDzy8b
— Barrie Evans (@BEMarketing_SEO)
Dec 25, 2025
December 25, 2025 at 01:35AM
via Twitter https://twitter.com/BEMarketing_SEO
December 25, 2025 at 1:36 AM
Happy Christmas to everyone. Have a great day. https://t.co/9w6SkDzy8b
— Barrie Evans (@BEMarketing_SEO)
Dec 25, 2025
December 25, 2025 at 01:35AM
via Twitter https://twitter.com/BEMarketing_SEO
Adding too many categories can blur relevance. Clear focus usually works better than trying to cover everything.
December 22, 2025 at 10:00 AM
Adding too many categories can blur relevance. Clear focus usually works better than trying to cover everything.
Choosing a primary category that reflects your core service helps Google understand when your business should appear, especially in map results.
December 21, 2025 at 2:28 AM
Choosing a primary category that reflects your core service helps Google understand when your business should appear, especially in map results.
Many local businesses focus on posting updates, but category choice often has a bigger impact on how a Google Business Profile is matched to searches.
December 21, 2025 at 1:51 AM
Many local businesses focus on posting updates, but category choice often has a bigger impact on how a Google Business Profile is matched to searches.