@beatrizgaray.bsky.social
Journalism student at CSUN | Focus in Public Relations | Covering the evolving hype of K-Beauty & the impact of AI in modern journalism
I like boba 🧋
I like boba 🧋
Ultimately, the hype around K-beauty goes beyond trends and viral moments. What started as an “if you know, you know” skincare approach has become a mainstream staple because it consistently delivers results, affordability, and thoughtful ingredients.
December 17, 2025 at 3:05 AM
Ultimately, the hype around K-beauty goes beyond trends and viral moments. What started as an “if you know, you know” skincare approach has become a mainstream staple because it consistently delivers results, affordability, and thoughtful ingredients.
With the help of social media platforms like TikTok it has also help the K-beauty industry grow more than anyone thought.
beautymatter.com/articles/202...
beautymatter.com/articles/202...
2026 K-Beauty Forecast: Top 7 Data-Backed Trends
Trendier AI’s Lucie Shin reveals 2026 K-beauty trends—medicosmetic actives, daily devices, cooling care, and playful design—backed by real data shaping global skincare’s next viral wave.
beautymatter.com
December 17, 2025 at 3:05 AM
With the help of social media platforms like TikTok it has also help the K-beauty industry grow more than anyone thought.
beautymatter.com/articles/202...
beautymatter.com/articles/202...
It’s also been one of the biggest beauty sections on Amazon, with Amazon having a storefront just dedicated to K-beauty.
nypost.com/2025/10/01/s...
nypost.com/2025/10/01/s...
I tested K-beauty in Seoul — Here’s why Amazon’s new storefront passes the test
It’s time to fill our carts with snail mucin and PDRN.
nypost.com
December 17, 2025 at 3:05 AM
It’s also been one of the biggest beauty sections on Amazon, with Amazon having a storefront just dedicated to K-beauty.
nypost.com/2025/10/01/s...
nypost.com/2025/10/01/s...
K-beauty is here and it’s going to stay here. It’s only been growing year after year with 2025 being one of their biggest ones. Based on the report by Grand View Research it’s projected that in 2030 the industry is going to be valued at $187.4 billion.
www.grandviewresearch.com/industry-ana...
www.grandviewresearch.com/industry-ana...
K-beauty Products Market Size, Share & Growth Report 2030
The global K-beauty products market size was valued at USD 91.99 billion in 2022 and is expected to grow at a CAGR of 9.3% from 2023 to 2030
www.grandviewresearch.com
December 17, 2025 at 3:05 AM
K-beauty is here and it’s going to stay here. It’s only been growing year after year with 2025 being one of their biggest ones. Based on the report by Grand View Research it’s projected that in 2030 the industry is going to be valued at $187.4 billion.
www.grandviewresearch.com/industry-ana...
www.grandviewresearch.com/industry-ana...
I asked Manny about his thoughts of K-beauty he said, “I believe K-Beauty is one of the most successful products that is out there in both the consumer and personal markets as they are quite affordable.”
December 17, 2025 at 3:05 AM
I asked Manny about his thoughts of K-beauty he said, “I believe K-Beauty is one of the most successful products that is out there in both the consumer and personal markets as they are quite affordable.”
When I asked Nicole if she thought K-beauty is just having a moment she said, “K-beauty have always been here, in 2013 I was using K-beauty, obviously i was still using American beauty products but even back then k-beauty was more of if you know, you know.”
December 17, 2025 at 3:05 AM
When I asked Nicole if she thought K-beauty is just having a moment she said, “K-beauty have always been here, in 2013 I was using K-beauty, obviously i was still using American beauty products but even back then k-beauty was more of if you know, you know.”
“I think K-beauty is good, because they’re good for sensitive skin. Obviously, there’s products that are gimmicky because it’s so popular right now,” “I actually prefer it over the american beauty products.” said Nicole.
December 17, 2025 at 3:05 AM
“I think K-beauty is good, because they’re good for sensitive skin. Obviously, there’s products that are gimmicky because it’s so popular right now,” “I actually prefer it over the american beauty products.” said Nicole.
When I went to Korheim, a K-beauty store located at the Westfield Topanga Mall, I spoke with the store’s manager, Nicole, and asked her about her thoughts on K-beauty.
December 17, 2025 at 3:05 AM
When I went to Korheim, a K-beauty store located at the Westfield Topanga Mall, I spoke with the store’s manager, Nicole, and asked her about her thoughts on K-beauty.
So why is it so popular today? A lot of it has to do with how popular it has become to take care of our skin, better ingredients that are found in K-beauty products vs. the American products.
December 17, 2025 at 3:05 AM
So why is it so popular today? A lot of it has to do with how popular it has become to take care of our skin, better ingredients that are found in K-beauty products vs. the American products.
It’s actually been around for some time now. In the 2010s, we started to see more k-beauty in mainstream stores like Target and a little bit in Ulta. It slowly started with essence and bb creams.
December 17, 2025 at 3:05 AM
It’s actually been around for some time now. In the 2010s, we started to see more k-beauty in mainstream stores like Target and a little bit in Ulta. It slowly started with essence and bb creams.
First a little background on K-beauty.
December 17, 2025 at 3:05 AM
First a little background on K-beauty.
AP News has called Zohar Mamdani as the winner for New York City’s mayor.
November 5, 2025 at 2:58 AM
AP News has called Zohar Mamdani as the winner for New York City’s mayor.
Mamdani was able to reach the younger audience with the use of social media and making relatable content while addressing all his policies and what he wishes to accomplish if he becomes New York City’s mayor.
November 5, 2025 at 2:58 AM
Mamdani was able to reach the younger audience with the use of social media and making relatable content while addressing all his policies and what he wishes to accomplish if he becomes New York City’s mayor.
If Mamdani wins, it sends a strong signal to others around the world that a progressive, democratic-socialist- leaning platform can win in a major global city.
November 5, 2025 at 2:58 AM
If Mamdani wins, it sends a strong signal to others around the world that a progressive, democratic-socialist- leaning platform can win in a major global city.
He has proposed a tax on the city's wealthiest residents and an increase in the city’s corporate tax rate to pay for his policy ideas, which New York’s Gov. Kathy Hochul doesn’t approve of the tax even though she
endorsed Mamdani.
endorsed Mamdani.
November 5, 2025 at 2:58 AM
He has proposed a tax on the city's wealthiest residents and an increase in the city’s corporate tax rate to pay for his policy ideas, which New York’s Gov. Kathy Hochul doesn’t approve of the tax even though she
endorsed Mamdani.
endorsed Mamdani.
As we can see K-beauty is here to stay in the U.S. as they continue to explore new innovative ways to provide for their consumers.
October 7, 2025 at 8:23 PM
As we can see K-beauty is here to stay in the U.S. as they continue to explore new innovative ways to provide for their consumers.
Retailers like Sephora and Ulta are still onboarding K-beauty brands demonstrating confidence that the demand from consumers will outweigh the high price points.
fashionista.com/2025/10/k-be...
fashionista.com/2025/10/k-be...
K-Beauty Brands Are Still Expanding to the U.S., Despite Tariffs
Against a backdrop of economic uncertainty, a new cohort of Korean labels is infiltrating America's biggest beauty retailers.
fashionista.com
October 7, 2025 at 8:23 PM
Retailers like Sephora and Ulta are still onboarding K-beauty brands demonstrating confidence that the demand from consumers will outweigh the high price points.
fashionista.com/2025/10/k-be...
fashionista.com/2025/10/k-be...
In the article from PR Newswire, Kolmar Korea discusses their support of K-beauty by building infrastructure, technology and partnerships like Amazon to help K-beauty brands expand abroad.
Even though the Trump Administration has imposed a 15% tariff on South Korea the K-beauty isn't slowing down.
Even though the Trump Administration has imposed a 15% tariff on South Korea the K-beauty isn't slowing down.
October 7, 2025 at 8:23 PM
In the article from PR Newswire, Kolmar Korea discusses their support of K-beauty by building infrastructure, technology and partnerships like Amazon to help K-beauty brands expand abroad.
Even though the Trump Administration has imposed a 15% tariff on South Korea the K-beauty isn't slowing down.
Even though the Trump Administration has imposed a 15% tariff on South Korea the K-beauty isn't slowing down.
Manufacturing companies like Kolmar Korea, a leading global ODM, are supporting the global push of K-beauty.
www.prnewswire.com/news-release...?
www.prnewswire.com/news-release...?
Kolmar Korea Presents "K-Beauty Success Roadmap" in Amazon Beauty in Seoul
/PRNewswire/ -- Kolmar Korea, a leading global ODM(Original Development Manufacturing) company, joined forces with Amazon to present a strategic roadmap for...
www.prnewswire.com
October 7, 2025 at 8:23 PM
Manufacturing companies like Kolmar Korea, a leading global ODM, are supporting the global push of K-beauty.
www.prnewswire.com/news-release...?
www.prnewswire.com/news-release...?
Not only are conglomerates challenging older and bigger companies but manufacturers are also getting involved in the push of K-beauty in the U.S.
October 7, 2025 at 8:23 PM
Not only are conglomerates challenging older and bigger companies but manufacturers are also getting involved in the push of K-beauty in the U.S.