Meanwhile, Google Ads lowered audience size limits, enabling hyper-niche targeting. 🎯
Would you advertise inside a ChatGPT conversation?
#OpenAI #GoogleAds #AEO #Ecommerce
Meanwhile, Google Ads lowered audience size limits, enabling hyper-niche targeting. 🎯
Would you advertise inside a ChatGPT conversation?
#OpenAI #GoogleAds #AEO #Ecommerce
Meanwhile, Google Demand Gen added Maps to its inventory controls.
If high-value users pay to avoid ads, your organic content strategy just became your lifeline.
Are you ready for the "Pay-to-Avoid" era?
#Meta #GoogleAds
Meanwhile, Google Demand Gen added Maps to its inventory controls.
If high-value users pay to avoid ads, your organic content strategy just became your lifeline.
Are you ready for the "Pay-to-Avoid" era?
#Meta #GoogleAds
We are moving from humans searching to AI agents buying.
Meanwhile, Google is aggressively expanding ads inside AI Overviews.
Are you optimizing for human eyes or machine APIs?
#AgenticAI #Ecommerce #GoogleAds
We are moving from humans searching to AI agents buying.
Meanwhile, Google is aggressively expanding ads inside AI Overviews.
Are you optimizing for human eyes or machine APIs?
#AgenticAI #Ecommerce #GoogleAds
But Meta is fighting back with new AI models: "Mango" and "Avocado." 🥑
And X data shows "Q5" (post-Xmas) is the hidden gem for cheap ad inventory.
Who wins 2026: The Logistics Giant (Amazon) or the AI Giant (Meta)?
#Amazon #Meta #AI #Ecommerce
But Meta is fighting back with new AI models: "Mango" and "Avocado." 🥑
And X data shows "Q5" (post-Xmas) is the hidden gem for cheap ad inventory.
Who wins 2026: The Logistics Giant (Amazon) or the AI Giant (Meta)?
#Amazon #Meta #AI #Ecommerce
Also: Meta is building "Mango" (a Sora rival), and Google Demand Gen FINALLY added location controls.
Does the TikTok sale change your 2026 plans?
#TikTok #Ecommerce #Meta #GoogleAds
Also: Meta is building "Mango" (a Sora rival), and Google Demand Gen FINALLY added location controls.
Does the TikTok sale change your 2026 plans?
#TikTok #Ecommerce #Meta #GoogleAds
The era of free organic traffic is ending.
But good news: Google finally released a PMax Channel Performance report (Search vs. YouTube breakdown!).
Will you pay for links?
#Meta #GoogleAds #PMax
The era of free organic traffic is ending.
But good news: Google finally released a PMax Channel Performance report (Search vs. YouTube breakdown!).
Will you pay for links?
#Meta #GoogleAds #PMax
Bad news for ad buyers: Google confirmed Exact Match WON'T block Broad Match in AI-Max campaigns anymore.
Is Temu your new supplier or competitor?
#Temu #Shopify #GoogleAds #Ecommerce
Bad news for ad buyers: Google confirmed Exact Match WON'T block Broad Match in AI-Max campaigns anymore.
Is Temu your new supplier or competitor?
#Temu #Shopify #GoogleAds #Ecommerce
At the same time, Black Friday hit a record $11.8B, and Walmart e-comm surged 22%.
The future is Agentic AI (see: Anthropic's new MCP), but the present is still mobile shopping.
At the same time, Black Friday hit a record $11.8B, and Walmart e-comm surged 22%.
The future is Agentic AI (see: Anthropic's new MCP), but the present is still mobile shopping.
Also, TikTok released a guide to "Q5" (post-Christmas marketing), calling it a hidden gem for cheap CPMs.
And finally, Google PMax finally shows Search Partner data in reporting.
Are you planning a Q5 campaign?
#Ecommerce #Walmart #TikTok #PPC
Also, TikTok released a guide to "Q5" (post-Christmas marketing), calling it a hidden gem for cheap CPMs.
And finally, Google PMax finally shows Search Partner data in reporting.
Are you planning a Q5 campaign?
#Ecommerce #Walmart #TikTok #PPC
But the REAL news? Anthropic launched the "Model Context Protocol" (MCP).
It's a standard for AI agents to securely plug into company data. Target & Canva are already adopting it.
#BlackFriday #Ecommerce #AI
But the REAL news? Anthropic launched the "Model Context Protocol" (MCP).
It's a standard for AI agents to securely plug into company data. Target & Canva are already adopting it.
#BlackFriday #Ecommerce #AI
But a massive breach at Coupang (33.7M accounts exposed) is a sobering wake-up call for merchant security.
Meanwhile, new data shows Creator Ads are driving a 70% higher CTR than standard assets.
#BlackFriday #Ecommerce
But a massive breach at Coupang (33.7M accounts exposed) is a sobering wake-up call for merchant security.
Meanwhile, new data shows Creator Ads are driving a 70% higher CTR than standard assets.
#BlackFriday #Ecommerce
Consumers aren't waiting.
Meanwhile, Google just launched "Agentic Calling"—AI that calls stores to check inventory for you.
Is your store ready for AI agents on the phone?
#Ecommerce #BlackFriday #AgenticAI #GoogleAds
Consumers aren't waiting.
Meanwhile, Google just launched "Agentic Calling"—AI that calls stores to check inventory for you.
Is your store ready for AI agents on the phone?
#Ecommerce #BlackFriday #AgenticAI #GoogleAds
But the real news: A surge in Google Ads MCC hijacks is draining agency budgets in hours.
Attackers use near-perfect phishing emails to take full admin control.
Check your security settings NOW.
#GoogleAds #PPC
But the real news: A surge in Google Ads MCC hijacks is draining agency budgets in hours.
Attackers use near-perfect phishing emails to take full admin control.
Check your security settings NOW.
#GoogleAds #PPC
This would rewrite the entire programmatic landscape.
Meanwhile, the new rule for AI success is "Automate First"—fix operations before Gen AI.
Will the Google breakup actually happen?
This would rewrite the entire programmatic landscape.
Meanwhile, the new rule for AI success is "Automate First"—fix operations before Gen AI.
Will the Google breakup actually happen?
TikTok Shop is closing in on eBay, and Walmart e-comm sales jumped 22%.
Meanwhile, Amazon launched a unified Campaign Manager.
The landscape is shifting fast. Which platform are you betting on for 2026?
TikTok Shop is closing in on eBay, and Walmart e-comm sales jumped 22%.
Meanwhile, Amazon launched a unified Campaign Manager.
The landscape is shifting fast. Which platform are you betting on for 2026?
This massive martech shakeup signals the end of "Old Search" and the start of the "GEO Gold Rush" (Generative Engine Optimization).
The new goal isn't just ranking; it's being cited by AI.
Are you ready to pivot from SEO to GEO?
#Adobe #Semrush #SEO #GEO
Meanwhile, Google Ads finally rolled out "Campaign Total Budgets" for PMax.
And a new strategy debate: "What if SEO rankings don't matter, only LLM citations do?"
Are you optimizing for the SERP or the Chatbot?
#Meta #GoogleAds #SEO #AI
Meanwhile, Google Ads finally rolled out "Campaign Total Budgets" for PMax.
And a new strategy debate: "What if SEO rankings don't matter, only LLM citations do?"
Are you optimizing for the SERP or the Chatbot?
#Meta #GoogleAds #SEO #AI
TikTok is no longer just a "social app"; it's a true e-comm giant, and the holiday ad arms race is on (Meta's new checklist, Google's new AI bidding).
TikTok is no longer just a "social app"; it's a true e-comm giant, and the holiday ad arms race is on (Meta's new checklist, Google's new AI bidding).
At the same time, Meta is rolling out skippable ads on Reels.
This is a massive shake-up for e-comm discovery. What are you re-tooling first: your Instagram SEO (for Google) or your ad creative (for the Reels skip)
At the same time, Meta is rolling out skippable ads on Reels.
This is a massive shake-up for e-comm discovery. What are you re-tooling first: your Instagram SEO (for Google) or your ad creative (for the Reels skip)
So the new workflow is: let the AI assist, while we use human controls to stop it from breaking things?
Sounds like a plan. What's your take?
#GoogleAds #PPC #PMax
So the new workflow is: let the AI assist, while we use human controls to stop it from breaking things?
Sounds like a plan. What's your take?
#GoogleAds #PPC #PMax
"Ads Advisor" will build campaigns. "Analytics Advisor" will build reports.
Google is literally giving us an AI co-worker, just as we're learning about Meta's "Andromeda" AI.
Hot take: Is this an "assistant" or a "replacement"?
"Ads Advisor" will build campaigns. "Analytics Advisor" will build reports.
Google is literally giving us an AI co-worker, just as we're learning about Meta's "Andromeda" AI.
Hot take: Is this an "assistant" or a "replacement"?
@Adobe data (via SGBonline) shows spending started early, setting a strong tone for Q4.
How is your Q4 starting?
@Adobe data (via SGBonline) shows spending started early, setting a strong tone for Q4.
How is your Q4 starting?
At the SAME time, @seroundtable.bsky.social reports Google's new "AI-Max" is flopping (poor ROI, no control).
The AI ad wars are here. Which AI are you betting on for 2026?
At the SAME time, @seroundtable.bsky.social reports Google's new "AI-Max" is flopping (poor ROI, no control).
The AI ad wars are here. Which AI are you betting on for 2026?