Check out my work at benjaminbuttlar.de
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phair.psychopen.eu/index.php/ph...
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phair.psychopen.eu/index.php/ph...
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This knowledge can inform the design of interventions that encourage people to eat less meat in a way that is psychologically informed and situationally sensitive.
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This knowledge can inform the design of interventions that encourage people to eat less meat in a way that is psychologically informed and situationally sensitive.
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🥩 When the dish was disassembled, people felt less emotionally aroused and less compassionate than when it was whole.
🔥 When the dish was cooked, people felt less compassionate, but also less negative, conflicted, disgusted, and angry, and had a greater desire to eat it.
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🥩 When the dish was disassembled, people felt less emotionally aroused and less compassionate than when it was whole.
🔥 When the dish was cooked, people felt less compassionate, but also less negative, conflicted, disgusted, and angry, and had a greater desire to eat it.
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We re-analyzed data from 1,189 people (U.S.-representative sample) who each saw one of many meat images varied on two factors:
🥩 Whole vs. disassembled
🔥 Raw vs. cooked
Then we asked about their attitudes and feelings about the presented meat dish and how much they wanted to eat it.
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We re-analyzed data from 1,189 people (U.S.-representative sample) who each saw one of many meat images varied on two factors:
🥩 Whole vs. disassembled
🔥 Raw vs. cooked
Then we asked about their attitudes and feelings about the presented meat dish and how much they wanted to eat it.
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🥩 Disassembling (chopping, mincing, etc.)
🔥 Cooking (applying heat)
Surprisingly, past research hadn’t clearly teased apart how each of these steps affects people’s feelings about meat.
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🥩 Disassembling (chopping, mincing, etc.)
🔥 Cooking (applying heat)
Surprisingly, past research hadn’t clearly teased apart how each of these steps affects people’s feelings about meat.
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Cooking, chopping, and seasoning can hide reminders like blood or animal body parts — making meat feel less like an animal and more like… food.
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Cooking, chopping, and seasoning can hide reminders like blood or animal body parts — making meat feel less like an animal and more like… food.
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One way people avoid this conflict? They dissociate — mentally separating meat from the animal it once was.
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One way people avoid this conflict? They dissociate — mentally separating meat from the animal it once was.
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