Ben Poulton
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benpoultonseo.bsky.social
Ben Poulton
@benpoultonseo.bsky.social
SEO consultant & founder @ Intellar - intellar.agency
#SEO #SEOTips #LocalSEO #EcomSEO
That is where your branded assets kick in.

They are still the things that will convert.

And without a ranking result like your website, you won't get cited in AI.

#seo #ai #geo #organicsearch
September 5, 2025 at 1:29 AM
If I research a for a holiday, or a car, or a new skincare product, I am not stopping at an LLMs summary.

I want nitty gritty info before I purchase. That's where great content in the right format and medium is key.
September 5, 2025 at 1:29 AM
The same could be done for any domain.

So when chasing/buying links, vet the domains. Look at:
> keyword ranking trend
> niche relevancy
> age of ranks

Those 3 metrics will give you a good indication of a domain's actual staying power.

#seo #seotips #linkbuilding
May 21, 2025 at 12:17 AM
Below is a screenshot of one of my niche sites. I jumped 39 DR with a few simple dofollow links from DR90+ websites. Cost me nothing to do but time and a bit of content.
May 21, 2025 at 12:17 AM
Fortunately, there is another verification option instead of the dreaded “Business video” submission. You can request a “Live video call”

See how to do that here:
intellar.agency/blog/google-...

#seotips #localseo
Google Business Profile Live Video Call Verification Steps | Intellar
In my most stupid test yet, I got my Google Business Profile suspended. I did this to test Google's
intellar.agency
March 25, 2025 at 11:52 PM
Particularly in 2024-2025 with Google Business Profile verifications, and many struggle with the video verification process.

- It can be hard to know exactly what to capture
- You can fail the video submission easily
- It’s likely you got to this point in the first place and don’t know why
March 25, 2025 at 11:52 PM
Sure Binance has an inherent domain and topical authority on BTC, but outside the brand, the landing page elements alone warrant a top rank.

#seotips #content
March 10, 2025 at 4:10 AM
As an example, the top ranking page for "BTC price prediction 2025" is from Binance. 409 words, tables, interactive elements for users - brilliant landing page in all honesty.

Your competitive benchmarks are not just words, they are all elements.
March 10, 2025 at 4:10 AM
You can get away with 500 or so words for something like this. If you run this topic through briefing tools, it'll return word count averages in the thousands.

Remember these tools scrape everything on the page, so they are often wrong.
March 10, 2025 at 4:10 AM
4. A bit on what will influence prices - new information that relates to the above points.

5. Your summary of the predictions

6. Think about any other charts or interactive elements for users that would improve the page experience.
March 10, 2025 at 4:10 AM
2. Summary table - formatting for SERP inclusion, showcase each expert opinion quickly - Google loves data in tables. Do this and your SERP feature inclusion chance increases.

3. More detail about the the opinions and forecasts after 2025 - After answering 2025, add more information on what's next.
March 10, 2025 at 4:10 AM
Let's say your writing a piece on BTC price predictions. Here's how I would structure it:

1. Address the question up front - i.e "consensus among leading financial institutions/traders is that BTC will hit $x in 2025" - that's it.
March 10, 2025 at 4:10 AM
It also reinforces how NAP consistency is a factor. If business information is being taken from sources outside of Google, like in this case, you want to make sure it's correct.
March 6, 2025 at 12:14 AM
We know AI overviews and other AI search tools are just an aggregation of data points, many outside of Google (moreso in the likes of ChatGPT).

In the case of local SEO, a result like the below means a listing on that platform is required for the sake of:
- AI overview coverage
- Brand real estate
March 6, 2025 at 12:14 AM
If you want to rank in results within GPT search, there's a high chance that active and complete citations, with Google being King still, is a requirement.

#localseo #seotips #seo
February 18, 2025 at 12:52 AM
SEOs and business owners can capitlise on this by taking the time to fully flesh out their local profiles. Often this work needs to be done together.
February 18, 2025 at 12:52 AM
With GPT search, it does not just use training data, it also uses details from Google Maps and Google reviews to create its answers​.

This is important as services are often auto-added to profiles and can be completely wrong.

There is also space to add service details.
February 18, 2025 at 12:52 AM