Ben Wise
benwise82.bsky.social
Ben Wise
@benwise82.bsky.social
Founder and speaker @Captivate
https://captivatenewsletter.substack.com/

Head of Programmatic Media @Google

Follow for tips on persuasion, communication, storytelling and whatever else I come across that catches my eye.
In other political news, there is a run on popcorn this weekend.
June 7, 2025 at 5:22 PM
I'll bet Marner wishes he signed a new contract before these playoffs.
May 19, 2025 at 2:16 AM
April 14, 2025 at 9:03 PM
Since the tariff announcement this week, global stockmarkets have lost roughly $5 trillion in value. FIVE TRILLION.

If that were a country's GDP, it would be 3rd in the world behind only China and the US.

In one week.
April 4, 2025 at 5:48 PM
Since the tariff announcement this week, global stockmarkets have lost roughly $5 trillion in value. FIVE TRILLION.

If that were a country's GDP, it would be 3rd in the world behind only China and the US.

In one week.
April 4, 2025 at 5:48 PM
What is more shocking:

The security lapse in the group chat?

Or

That wars seems to be planned the same way that I plan a wing night with the guys?
March 25, 2025 at 8:48 PM
I read the liquidation sales at The Bay would likely start at 10-20%.

Which is actually a price increase from their standard 40% off.
March 19, 2025 at 12:46 AM
Thank you @startgbc for having us in to talk about the psychology of persuasion.

And thank you for making the highlight reel for us!
March 11, 2025 at 4:02 PM
Not every innovation needs AI.

I noticed this tag on my new sheets. Simple, easy to understand, and solves a real problem.

#innovation
March 10, 2025 at 2:11 PM
Microsoft is shutting down Skype.

I'm genuinely surprised by the news. I mean, who knew Skype was still around?
March 1, 2025 at 12:10 PM
I wonder if American hockey fans were aware of the extra emotional charge we felt during that game beyond the usual hockey part.
February 21, 2025 at 3:58 PM
I just voted for someone in the role of "Cluster head".

I wonder if I'm the only voter that giggled at the name.
February 19, 2025 at 10:10 PM
There is apparently a lot of betting on the colour of Gatorade that gets dumped on the Super Bowl champs tomorrow.

What a time to be alive!
February 8, 2025 at 7:40 PM
"Sweden’s government said it would tighten gun laws after a mass shooting at an adult education centre on Tuesday killed 11 people." - The Economist

What a radically sensible reaction.
February 7, 2025 at 1:00 PM
Learning from the good folks at X, I'm going to launch a lawsuit against anyone that has unsubscribed from my newsletter.

After we win that, I'll be coming after anyone who didn't subscribe in the first place.
February 4, 2025 at 1:59 AM
For a fun activity, go into your favourite AI chatbot and ask what it knows about you.
January 30, 2025 at 10:09 PM
If Nvidia's drop in value yesterday we're a country, it's GDP would be in the top 25 of the world.
January 28, 2025 at 1:44 PM
Can anyone explain why hotel rooms are always so dark?
January 22, 2025 at 11:21 PM
Personal cultural milestone achieved.

Kids out on the backyard rink.
January 19, 2025 at 9:42 PM
I'm leaning to bet on outcomes based on wild nepotism.

Thus, willing to bet Elon ends up owning TikTok.

Thoughts?
January 17, 2025 at 7:49 PM
Christmas crackers are definitely getting better.
December 27, 2024 at 9:49 PM
This one surprised me.

Despite declining book sales across the board, sales of the Bible are booming.

finance.yahoo.com/news/bible-s...
Bible sales soar as anxieties spike
Sales of the book are up 22%.
finance.yahoo.com
December 10, 2024 at 1:48 PM