Big Games Machine
@biggamesmachine.bsky.social
We stand for Games Marketing. Made better.
PR and marketing agency specialising in strategic communications and consultancy for the global games industry.
PR and marketing agency specialising in strategic communications and consultancy for the global games industry.
Don’t panic! Our team has put together a blog to help you understand these challenges and provide actionable strategies to overcome them: bit.ly/44ZdXq9
December 4, 2025 at 11:48 AM
Don’t panic! Our team has put together a blog to help you understand these challenges and provide actionable strategies to overcome them: bit.ly/44ZdXq9
Want to eliminate the guesswork in your B2B PR measurement?
Our guide demystifies PR evaluation, providing you with the tools and knowledge to demonstrate the impact of your campaigns.
Learn how to set objectives, track the right metrics, and prove the value of your PR efforts: bit.ly/41ujp26
Our guide demystifies PR evaluation, providing you with the tools and knowledge to demonstrate the impact of your campaigns.
Learn how to set objectives, track the right metrics, and prove the value of your PR efforts: bit.ly/41ujp26
December 2, 2025 at 11:48 AM
Want to eliminate the guesswork in your B2B PR measurement?
Our guide demystifies PR evaluation, providing you with the tools and knowledge to demonstrate the impact of your campaigns.
Learn how to set objectives, track the right metrics, and prove the value of your PR efforts: bit.ly/41ujp26
Our guide demystifies PR evaluation, providing you with the tools and knowledge to demonstrate the impact of your campaigns.
Learn how to set objectives, track the right metrics, and prove the value of your PR efforts: bit.ly/41ujp26
Did you know that 56% of US game devs are interested in joining a union?
In the The Weekly Download podcast, Tom and Alex share their perspective on GDC’s 2025 Game Industry Salary Report.
A new episode is out tomorrow. Not subscribed yet? Sign up here: www.linkedin.com/newsletters/...
In the The Weekly Download podcast, Tom and Alex share their perspective on GDC’s 2025 Game Industry Salary Report.
A new episode is out tomorrow. Not subscribed yet? Sign up here: www.linkedin.com/newsletters/...
November 27, 2025 at 1:58 PM
Did you know that 56% of US game devs are interested in joining a union?
In the The Weekly Download podcast, Tom and Alex share their perspective on GDC’s 2025 Game Industry Salary Report.
A new episode is out tomorrow. Not subscribed yet? Sign up here: www.linkedin.com/newsletters/...
In the The Weekly Download podcast, Tom and Alex share their perspective on GDC’s 2025 Game Industry Salary Report.
A new episode is out tomorrow. Not subscribed yet? Sign up here: www.linkedin.com/newsletters/...
James and John had a cracking time at The Audience Versus last night.
It was great catching up with @simonparkin.bsky.social after the show, especially as we’ve been handling the social media for @myperfectconsole.bsky.social for some time now.
Don't miss this nerdy night out: bit.ly/4rErrRd
It was great catching up with @simonparkin.bsky.social after the show, especially as we’ve been handling the social media for @myperfectconsole.bsky.social for some time now.
Don't miss this nerdy night out: bit.ly/4rErrRd
November 26, 2025 at 1:18 PM
James and John had a cracking time at The Audience Versus last night.
It was great catching up with @simonparkin.bsky.social after the show, especially as we’ve been handling the social media for @myperfectconsole.bsky.social for some time now.
Don't miss this nerdy night out: bit.ly/4rErrRd
It was great catching up with @simonparkin.bsky.social after the show, especially as we’ve been handling the social media for @myperfectconsole.bsky.social for some time now.
Don't miss this nerdy night out: bit.ly/4rErrRd
Gamers spend more time watching content related to games they love than actually playing them.
Our survey examines how gamers are using YouTube in 2025. It analyses the content types that gamers watch, demographics, and what makes gamers choose content creators.
Download it here: bit.ly/4gO3WhS
Our survey examines how gamers are using YouTube in 2025. It analyses the content types that gamers watch, demographics, and what makes gamers choose content creators.
Download it here: bit.ly/4gO3WhS
November 25, 2025 at 11:48 AM
Gamers spend more time watching content related to games they love than actually playing them.
Our survey examines how gamers are using YouTube in 2025. It analyses the content types that gamers watch, demographics, and what makes gamers choose content creators.
Download it here: bit.ly/4gO3WhS
Our survey examines how gamers are using YouTube in 2025. It analyses the content types that gamers watch, demographics, and what makes gamers choose content creators.
Download it here: bit.ly/4gO3WhS
GamesRadar+ have “not been about to stop thinking about” NAME OF THE WILL.
Explore the nightmarish realities of life in an Asian euphoric cult in a new hand-drawn mystery horror game from our client, Zeitgeist Studio.
Find out more with the coverage we landed: bit.ly/3LIlodQ
Explore the nightmarish realities of life in an Asian euphoric cult in a new hand-drawn mystery horror game from our client, Zeitgeist Studio.
Find out more with the coverage we landed: bit.ly/3LIlodQ
November 20, 2025 at 5:21 PM
GamesRadar+ have “not been about to stop thinking about” NAME OF THE WILL.
Explore the nightmarish realities of life in an Asian euphoric cult in a new hand-drawn mystery horror game from our client, Zeitgeist Studio.
Find out more with the coverage we landed: bit.ly/3LIlodQ
Explore the nightmarish realities of life in an Asian euphoric cult in a new hand-drawn mystery horror game from our client, Zeitgeist Studio.
Find out more with the coverage we landed: bit.ly/3LIlodQ
The B2B games industry information landscape is evolving.
Dedicated news sites are shrinking. A new ecosystem is forming as topic-specific newsletters and reports are stepping in to fill the gap.
Here’s our alphabetical list of the best 2025 games industry newsletters and reports: bit.ly/43R0gbO
Dedicated news sites are shrinking. A new ecosystem is forming as topic-specific newsletters and reports are stepping in to fill the gap.
Here’s our alphabetical list of the best 2025 games industry newsletters and reports: bit.ly/43R0gbO
November 18, 2025 at 11:48 AM
The B2B games industry information landscape is evolving.
Dedicated news sites are shrinking. A new ecosystem is forming as topic-specific newsletters and reports are stepping in to fill the gap.
Here’s our alphabetical list of the best 2025 games industry newsletters and reports: bit.ly/43R0gbO
Dedicated news sites are shrinking. A new ecosystem is forming as topic-specific newsletters and reports are stepping in to fill the gap.
Here’s our alphabetical list of the best 2025 games industry newsletters and reports: bit.ly/43R0gbO
Sometimes, mistakes can work out in your favour. That was certainly the case for Fix-a-Bug’s Shitty Dungeon- we mean, The Crazy Hyper-Dungeon Chronicles😅
Head to @IGN.com to find out how our client gave its game a boost on Steam by accidentally naming it “Shitty Dungeon” in Japanese: bit.ly/3Xlpif2
Head to @IGN.com to find out how our client gave its game a boost on Steam by accidentally naming it “Shitty Dungeon” in Japanese: bit.ly/3Xlpif2
November 17, 2025 at 11:48 AM
Sometimes, mistakes can work out in your favour. That was certainly the case for Fix-a-Bug’s Shitty Dungeon- we mean, The Crazy Hyper-Dungeon Chronicles😅
Head to @IGN.com to find out how our client gave its game a boost on Steam by accidentally naming it “Shitty Dungeon” in Japanese: bit.ly/3Xlpif2
Head to @IGN.com to find out how our client gave its game a boost on Steam by accidentally naming it “Shitty Dungeon” in Japanese: bit.ly/3Xlpif2
Hello Fovotec, goodbye wonky ultrawide gaming 👀
Cheers to @PCGamer.com for the top-notch write-up on our client’s Dynamic Projection Technology.
Go on, read the coverage we secured: bit.ly/4nKN3YI
Cheers to @PCGamer.com for the top-notch write-up on our client’s Dynamic Projection Technology.
Go on, read the coverage we secured: bit.ly/4nKN3YI
November 13, 2025 at 11:48 AM
Hello Fovotec, goodbye wonky ultrawide gaming 👀
Cheers to @PCGamer.com for the top-notch write-up on our client’s Dynamic Projection Technology.
Go on, read the coverage we secured: bit.ly/4nKN3YI
Cheers to @PCGamer.com for the top-notch write-up on our client’s Dynamic Projection Technology.
Go on, read the coverage we secured: bit.ly/4nKN3YI
Our Head of Consumer, Alex, is checking out To The Moon Expo today 🚀*
Be sure to say hello to him if you see him about. He’s awfully good company, and especially tall, so hard to miss.
*Yes, we used a rocket emoji. But please, don’t think badly of us, this post was NOT written by AI 😅
Be sure to say hello to him if you see him about. He’s awfully good company, and especially tall, so hard to miss.
*Yes, we used a rocket emoji. But please, don’t think badly of us, this post was NOT written by AI 😅
November 12, 2025 at 12:41 PM
Our Head of Consumer, Alex, is checking out To The Moon Expo today 🚀*
Be sure to say hello to him if you see him about. He’s awfully good company, and especially tall, so hard to miss.
*Yes, we used a rocket emoji. But please, don’t think badly of us, this post was NOT written by AI 😅
Be sure to say hello to him if you see him about. He’s awfully good company, and especially tall, so hard to miss.
*Yes, we used a rocket emoji. But please, don’t think badly of us, this post was NOT written by AI 😅
If you’re launching a PC game, then one metric is likely top of mind: Wishlists.
They show player interest, signal potential sales, and help predict launch success. Our free guide digs into public Wishlist data and our own PC game launch experience.
Plan your launch with confidence: bit.ly/46o3ODy
They show player interest, signal potential sales, and help predict launch success. Our free guide digs into public Wishlist data and our own PC game launch experience.
Plan your launch with confidence: bit.ly/46o3ODy
November 11, 2025 at 11:48 AM
If you’re launching a PC game, then one metric is likely top of mind: Wishlists.
They show player interest, signal potential sales, and help predict launch success. Our free guide digs into public Wishlist data and our own PC game launch experience.
Plan your launch with confidence: bit.ly/46o3ODy
They show player interest, signal potential sales, and help predict launch success. Our free guide digs into public Wishlist data and our own PC game launch experience.
Plan your launch with confidence: bit.ly/46o3ODy
Looking to invite press to your event? We can help with that.
Our team organised a cracking trip to the Madeira Games Summit for Knowledge: The Videogame Industry Newsletter.
While there, Patrick Garratt put together a marvellous piece on our client, eGames Lab.
Give it a read: bit.ly/3WM31qz
Our team organised a cracking trip to the Madeira Games Summit for Knowledge: The Videogame Industry Newsletter.
While there, Patrick Garratt put together a marvellous piece on our client, eGames Lab.
Give it a read: bit.ly/3WM31qz
November 10, 2025 at 11:48 AM
Looking to invite press to your event? We can help with that.
Our team organised a cracking trip to the Madeira Games Summit for Knowledge: The Videogame Industry Newsletter.
While there, Patrick Garratt put together a marvellous piece on our client, eGames Lab.
Give it a read: bit.ly/3WM31qz
Our team organised a cracking trip to the Madeira Games Summit for Knowledge: The Videogame Industry Newsletter.
While there, Patrick Garratt put together a marvellous piece on our client, eGames Lab.
Give it a read: bit.ly/3WM31qz
To attract the attention of gamers, you need to consider broader geek culture.
After all, many of the same IPs and brands exist in games as well as in other formats.
Discover more insights by reading Gamers and Geek Culture: What Gamers Spend on and Why: bit.ly/48J7KAt
After all, many of the same IPs and brands exist in games as well as in other formats.
Discover more insights by reading Gamers and Geek Culture: What Gamers Spend on and Why: bit.ly/48J7KAt
November 6, 2025 at 11:48 AM
To attract the attention of gamers, you need to consider broader geek culture.
After all, many of the same IPs and brands exist in games as well as in other formats.
Discover more insights by reading Gamers and Geek Culture: What Gamers Spend on and Why: bit.ly/48J7KAt
After all, many of the same IPs and brands exist in games as well as in other formats.
Discover more insights by reading Gamers and Geek Culture: What Gamers Spend on and Why: bit.ly/48J7KAt
It was a bold move to mix NASCAR drivers and content creators for the launch of iRacing's game. But did the risk pay off?
Join games industry veterans Jack and Tom as they use their expertise to speedrun you through the last 7 days in gaming.
Watch The Weekly Download 👉 bit.ly/4qIzcEV
Join games industry veterans Jack and Tom as they use their expertise to speedrun you through the last 7 days in gaming.
Watch The Weekly Download 👉 bit.ly/4qIzcEV
November 5, 2025 at 9:01 AM
It was a bold move to mix NASCAR drivers and content creators for the launch of iRacing's game. But did the risk pay off?
Join games industry veterans Jack and Tom as they use their expertise to speedrun you through the last 7 days in gaming.
Watch The Weekly Download 👉 bit.ly/4qIzcEV
Join games industry veterans Jack and Tom as they use their expertise to speedrun you through the last 7 days in gaming.
Watch The Weekly Download 👉 bit.ly/4qIzcEV
If the downpour of typical British weather is making you glum, you may want to avert your eyes.
Our Co-founder and Director, John, is soaking up the sun at Madeira Games Summit, hosted by our client eGames Lab🏝️
Find out about the event that’s championing Portugal’s games industry: bit.ly/43eChCN
Our Co-founder and Director, John, is soaking up the sun at Madeira Games Summit, hosted by our client eGames Lab🏝️
Find out about the event that’s championing Portugal’s games industry: bit.ly/43eChCN
November 4, 2025 at 2:17 PM
If the downpour of typical British weather is making you glum, you may want to avert your eyes.
Our Co-founder and Director, John, is soaking up the sun at Madeira Games Summit, hosted by our client eGames Lab🏝️
Find out about the event that’s championing Portugal’s games industry: bit.ly/43eChCN
Our Co-founder and Director, John, is soaking up the sun at Madeira Games Summit, hosted by our client eGames Lab🏝️
Find out about the event that’s championing Portugal’s games industry: bit.ly/43eChCN
We took our geek survey to the masses at @mcmcomiccon.bsky.social 🦸
Our research found that 33% of gamers are comic fans, so it seemed like an obvious spot. Plus, who can resist a day of gaming, anime and pop culture?
Download Gamers and Geek Culture: What Gamers Spend On and Why: bit.ly/48J7KAt
Our research found that 33% of gamers are comic fans, so it seemed like an obvious spot. Plus, who can resist a day of gaming, anime and pop culture?
Download Gamers and Geek Culture: What Gamers Spend On and Why: bit.ly/48J7KAt
October 29, 2025 at 11:38 AM
We took our geek survey to the masses at @mcmcomiccon.bsky.social 🦸
Our research found that 33% of gamers are comic fans, so it seemed like an obvious spot. Plus, who can resist a day of gaming, anime and pop culture?
Download Gamers and Geek Culture: What Gamers Spend On and Why: bit.ly/48J7KAt
Our research found that 33% of gamers are comic fans, so it seemed like an obvious spot. Plus, who can resist a day of gaming, anime and pop culture?
Download Gamers and Geek Culture: What Gamers Spend On and Why: bit.ly/48J7KAt
If you’re not already subscribed to @MyPerfectConsole.bsky.social, we couldn’t recommend it more: bit.ly/4ozeNR1
October 28, 2025 at 11:48 AM
If you’re not already subscribed to @MyPerfectConsole.bsky.social, we couldn’t recommend it more: bit.ly/4ozeNR1
In the spirit of the podcast, each member of our team has selected the five titles they’d like to immortalise on their own perfect console. Yep, you bet we’re feeling the pressure to perform.
Whose console is your favourite? Or, do you have a perfect console of your own? Let us know...
Whose console is your favourite? Or, do you have a perfect console of your own? Let us know...
October 28, 2025 at 11:48 AM
In the spirit of the podcast, each member of our team has selected the five titles they’d like to immortalise on their own perfect console. Yep, you bet we’re feeling the pressure to perform.
Whose console is your favourite? Or, do you have a perfect console of your own? Let us know...
Whose console is your favourite? Or, do you have a perfect console of your own? Let us know...
If you’re a fan of @MyPerfectConsole.bsky.social then no doubt you’ve ruminated over the 5 titles you’d pick if @SimonParkin.bsky.social invited you on the show.
As we’ve been working on the socials for MPC, our own perfect consoles have become a frequent topic of conversation within the company.
As we’ve been working on the socials for MPC, our own perfect consoles have become a frequent topic of conversation within the company.
October 28, 2025 at 11:48 AM
If you’re a fan of @MyPerfectConsole.bsky.social then no doubt you’ve ruminated over the 5 titles you’d pick if @SimonParkin.bsky.social invited you on the show.
As we’ve been working on the socials for MPC, our own perfect consoles have become a frequent topic of conversation within the company.
As we’ve been working on the socials for MPC, our own perfect consoles have become a frequent topic of conversation within the company.
We’ve always known there's a deep connection between gaming and geek culture, but now we have proof.
Gamers and Geek Culture: What Gamers Spend On and Why is our new survey exploring the spending habits and passions of 1,000 US gamers.
Happy reading, fellow geeks: bit.ly/48J7KAt
Gamers and Geek Culture: What Gamers Spend On and Why is our new survey exploring the spending habits and passions of 1,000 US gamers.
Happy reading, fellow geeks: bit.ly/48J7KAt
October 23, 2025 at 1:01 PM
We’ve always known there's a deep connection between gaming and geek culture, but now we have proof.
Gamers and Geek Culture: What Gamers Spend On and Why is our new survey exploring the spending habits and passions of 1,000 US gamers.
Happy reading, fellow geeks: bit.ly/48J7KAt
Gamers and Geek Culture: What Gamers Spend On and Why is our new survey exploring the spending habits and passions of 1,000 US gamers.
Happy reading, fellow geeks: bit.ly/48J7KAt
We worked with the team behind Escape From Duckov to put some fizz into the announcement of their soda-inspired shooter, Soda Crisis 🥤
Our team secured 87 pieces of media coverage for BiliBili, but how exactly did we do it?
Find out with our case study: bit.ly/47bBBix
Our team secured 87 pieces of media coverage for BiliBili, but how exactly did we do it?
Find out with our case study: bit.ly/47bBBix
October 20, 2025 at 3:12 PM
We worked with the team behind Escape From Duckov to put some fizz into the announcement of their soda-inspired shooter, Soda Crisis 🥤
Our team secured 87 pieces of media coverage for BiliBili, but how exactly did we do it?
Find out with our case study: bit.ly/47bBBix
Our team secured 87 pieces of media coverage for BiliBili, but how exactly did we do it?
Find out with our case study: bit.ly/47bBBix
We think we’re a little bit special. Why? We hear you ask.
Simply put, we do more than the average games marketing agency when it comes to who we work with because we work on B2B campaigns as much as we do consumer ones.
Discover who we are and what we stand for: bit.ly/3Q2zKo8
Simply put, we do more than the average games marketing agency when it comes to who we work with because we work on B2B campaigns as much as we do consumer ones.
Discover who we are and what we stand for: bit.ly/3Q2zKo8
October 15, 2025 at 1:06 PM
We think we’re a little bit special. Why? We hear you ask.
Simply put, we do more than the average games marketing agency when it comes to who we work with because we work on B2B campaigns as much as we do consumer ones.
Discover who we are and what we stand for: bit.ly/3Q2zKo8
Simply put, we do more than the average games marketing agency when it comes to who we work with because we work on B2B campaigns as much as we do consumer ones.
Discover who we are and what we stand for: bit.ly/3Q2zKo8
Ready to level up your knowledge of the global video games industry?
Welcome to The Weekly Download, the definitive weekly podcast on the video games industry, brought to you by industry veterans Jack and Tom.
Watch episode one: bit.ly/477Z0BF
Welcome to The Weekly Download, the definitive weekly podcast on the video games industry, brought to you by industry veterans Jack and Tom.
Watch episode one: bit.ly/477Z0BF
October 14, 2025 at 11:09 AM
Ready to level up your knowledge of the global video games industry?
Welcome to The Weekly Download, the definitive weekly podcast on the video games industry, brought to you by industry veterans Jack and Tom.
Watch episode one: bit.ly/477Z0BF
Welcome to The Weekly Download, the definitive weekly podcast on the video games industry, brought to you by industry veterans Jack and Tom.
Watch episode one: bit.ly/477Z0BF
When you scroll through the Steam storefront looking for a new game, what’s the first thing your eyes gravitate towards?
Most likely, game user reviews.
Find out how you can use them as your secret marketing weapon: bit.ly/48eyKrp
Most likely, game user reviews.
Find out how you can use them as your secret marketing weapon: bit.ly/48eyKrp
October 7, 2025 at 9:37 AM
When you scroll through the Steam storefront looking for a new game, what’s the first thing your eyes gravitate towards?
Most likely, game user reviews.
Find out how you can use them as your secret marketing weapon: bit.ly/48eyKrp
Most likely, game user reviews.
Find out how you can use them as your secret marketing weapon: bit.ly/48eyKrp
Break out the welcome wagon, our new hires have landed 👏
Say hello to Yasmin and Osa, the newest members of our well-oiled Big Games Machine.
Fancy working with us? Get in touch for the best games PR and marketing in the biz: bit.ly/big-games-ma...
Say hello to Yasmin and Osa, the newest members of our well-oiled Big Games Machine.
Fancy working with us? Get in touch for the best games PR and marketing in the biz: bit.ly/big-games-ma...
September 29, 2025 at 3:40 PM
Break out the welcome wagon, our new hires have landed 👏
Say hello to Yasmin and Osa, the newest members of our well-oiled Big Games Machine.
Fancy working with us? Get in touch for the best games PR and marketing in the biz: bit.ly/big-games-ma...
Say hello to Yasmin and Osa, the newest members of our well-oiled Big Games Machine.
Fancy working with us? Get in touch for the best games PR and marketing in the biz: bit.ly/big-games-ma...