Big Opposable Thumb
@bigopposablethumb.bsky.social
Founded in 2013, Big Opposable Thumb provides the under-served small business market with agency-quality marketing strategies and design. #ThumbsUp #BigOpposableThumb
Branding is what carries your business forward when tactics change. This post looks at branding as a long-term asset, not a design exercise. If you're unsure where your brand stands, I'm open to a conversation.
January 20, 2026 at 4:31 PM
Branding is what carries your business forward when tactics change. This post looks at branding as a long-term asset, not a design exercise. If you're unsure where your brand stands, I'm open to a conversation.
Goals only matter if you can tell whether they're working. This breaks down a simple, practical way to set and measure goals without overthinking it. Reach out if you want a second set of eyes on yours.
January 13, 2026 at 4:30 PM
Goals only matter if you can tell whether they're working. This breaks down a simple, practical way to set and measure goals without overthinking it. Reach out if you want a second set of eyes on yours.
Check it out: https://bit.ly/RMHeavyHaul
#trucking #trucking/hashtag/truckingempire" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#truckingempire #TruckingBusiness #logistics #logisticshashtag/logisticslife" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#logisticslife #trucklogistics #trucklogisticsag/trucklogisticsexpert" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#trucklogisticsexpert #trucklogisticsag/trucklogisticsservices" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#trucklogisticsservices #rockymountains
#trucking #trucking/hashtag/truckingempire" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#truckingempire #TruckingBusiness #logistics #logisticshashtag/logisticslife" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#logisticslife #trucklogistics #trucklogisticsag/trucklogisticsexpert" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#trucklogisticsexpert #trucklogisticsag/trucklogisticsservices" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#trucklogisticsservices #rockymountains
August 26, 2025 at 5:19 PM
Check it out: https://bit.ly/RMHeavyHaul
#trucking #trucking/hashtag/truckingempire" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#truckingempire #TruckingBusiness #logistics #logisticshashtag/logisticslife" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#logisticslife #trucklogistics #trucklogisticsag/trucklogisticsexpert" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#trucklogisticsexpert #trucklogisticsag/trucklogisticsservices" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#trucklogisticsservices #rockymountains
#trucking #trucking/hashtag/truckingempire" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#truckingempire #TruckingBusiness #logistics #logisticshashtag/logisticslife" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#logisticslife #trucklogistics #trucklogisticsag/trucklogisticsexpert" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#trucklogisticsexpert #trucklogisticsag/trucklogisticsservices" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#trucklogisticsservices #rockymountains
Remember: AI is just a tool, not a magic solution. The fundamentals of marketing - understanding your audience, crafting compelling messages, building authentic connections - remain ESSENTIAL.
March 10, 2025 at 3:40 PM
Remember: AI is just a tool, not a magic solution. The fundamentals of marketing - understanding your audience, crafting compelling messages, building authentic connections - remain ESSENTIAL.
SMART approach: Start small. Use AI for specific tasks. Work WITH your marketing partner to integrate AI strategically. The future isn't about replacing humans - it's finding the sweet spot where both shine.
March 10, 2025 at 3:40 PM
SMART approach: Start small. Use AI for specific tasks. Work WITH your marketing partner to integrate AI strategically. The future isn't about replacing humans - it's finding the sweet spot where both shine.
The "AI subscription spiral" trap: You start subscribing to multiple AI tools, each promising unique capabilities. Soon you're spending MORE than professional marketing help, with LESS effective results.
March 10, 2025 at 3:40 PM
The "AI subscription spiral" trap: You start subscribing to multiple AI tools, each promising unique capabilities. Soon you're spending MORE than professional marketing help, with LESS effective results.
AI isn't a replacement - it's an ENHANCEMENT. Like word processing didn't eliminate writers, AI won't replace marketers. Without marketing expertise, you're missing the critical human component.
March 10, 2025 at 3:40 PM
AI isn't a replacement - it's an ENHANCEMENT. Like word processing didn't eliminate writers, AI won't replace marketers. Without marketing expertise, you're missing the critical human component.
The hidden truth: Most small business owners started their venture to practice a specific craft. They don't have time to master complex AI marketing tools. The learning curve is STEEP.
March 10, 2025 at 3:40 PM
The hidden truth: Most small business owners started their venture to practice a specific craft. They don't have time to master complex AI marketing tools. The learning curve is STEEP.
AI tools are being marketed brilliantly. OpenAI and Microsoft are selling you on transformation while using exceptional HUMAN marketing to convince you that you might not need marketers anymore.
March 10, 2025 at 3:40 PM
AI tools are being marketed brilliantly. OpenAI and Microsoft are selling you on transformation while using exceptional HUMAN marketing to convince you that you might not need marketers anymore.