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BIT @bitglobal.bsky.social · 7d

The final part of BIT’s new AI & Human Behaviour framework, Adapt, looks at how our interactions with AI shape society—and how organisations and policymakers can guide its impact responsibly. Download your copy: www.bi.team/publications...

AI and human behaviour | BIT

AUGMENT, ADOPT, ALIGN, ADAPT – Why behavioural science matters in an AI world

www.bi.team

BIT @bitglobal.bsky.social · 7d

AI is not just a technological shift; it is a societal one.

AI adoption is accelerating - but mostly happening reactively, outside organisational planning or governance. That creates risks, because the way we adapt to AI today will lock in the habits of tomorrow.

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Reposted by BIT

Nesta @nestauk.bsky.social · 12d

Old policy methods struggle with today’s complex challenges.

Learn how flexible, iterative ‘test and learn’ approaches help governments reduce risk, adapt fast, and deliver impactful public services with @bitglobal.bsky.social's new course.

🔗 Book your place now: https://bit.ly/463YRQg

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BIT @bitglobal.bsky.social · 15d

Do we really understand how AI and humans interact?

The third part of BIT’s AI & human behaviour framework highlights the need to align AI with our values, intentions, and well-being, and shares new insights on how generative AI can shape human biases:
www.bi.team/publications...

AI and human behaviour | BIT

AUGMENT, ADOPT, ALIGN, ADAPT – Why behavioural science matters in an AI world

www.bi.team

BIT @bitglobal.bsky.social · 15d

The rise of conversational AI has created a giant real-world experiment in human-machine relationships.

For the first time, we are not just using AI as a tool; we are interacting with it, confiding in it, and being influenced by it in ways we are only beginning to understand.

Image reads: Align - understanding how AI and humans interact

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BIT @bitglobal.bsky.social · 22d

The second part of our AI and human behaviour series explains how insights from human cognition can unlock new ways of designing AI.

Read Augment:
www.bi.team/insights/pub...

AI and human behaviour | BIT

AUGMENT, ADOPT, ALIGN, ADAPT – Why behavioural science matters in an AI world

www.bi.team

BIT @bitglobal.bsky.social · 22d

Most generative AI models are skilled fast thinkers – but they also inherit some of the same biases as human intuition.

For AI to advance, developers need to design systems that reliably choose when to think fast or think slow - adapting their approach to the task at hand.

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Reposted by BIT

Nesta @nestauk.bsky.social · 26d

Thank you to everyone who joined us in person and online for #PolicyLive!

More than 400 guests joined us in Westminster to explore how to do policy differently and solve the UK's most pressing challenges.

🎥 Watch back a selection of our sessions now: https://www.policylive.org/nesta/332/82846

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BIT @bitglobal.bsky.social · 29d

Why do people choose to use or resist AI?

The first chapter in our new four-part framework - AI & human behaviour - looks at what drives or holds back AI adoption, and how leaders can encourage deep integration of AI that complements and enhances human work.

bit.ly/46hqWm8

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Reposted by BIT

Nesta @nestauk.bsky.social · Aug 4

Policy Live is back for 2025: and registration is now open 🎉

Join us on 11 Sept in central London for our full-day programme: with over 60 speakers exploring how to do policy differently - including Wes Streeting, Nicola Sturgeon and more.

Tickets are limited, apply now: bit.ly/4m0j4fx

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BIT @bitglobal.bsky.social · Jul 22

📱 Why does 'just 5 mins' on social media turn into an hour?

Our behavioural audit for @ofcom.bsky.social found major platforms use design to maximise engagement—often at the cost of user well-being.

Here’s how better design could support healthier, more intentional online habits 👇 bit.ly/4kKu3rL

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BIT @bitglobal.bsky.social · Jul 3

Policing today is about more than enforcement – it’s about prevention, early action and building trust.

We worked with officers and staff at @cheshirepolice.bsky.social to explore how behavioural insights can improve everyday decision-making and service delivery.

Read more: bit.ly/44rc2Zu

Why behavioural insights matter for policing today | BIT

Policing today demands more than enforcement. It requires proactive prevention, early intervention and building trust with communities. Yet many policing challenges hinge on human behaviour: victims e...

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BIT @bitglobal.bsky.social · Jul 2

🎧 New BIT podcast: How do social norms shift and what role can behavioural science play?

Recorded live at #BX2025 in Abu Dhabi, our Chief Behavioural Scientist @mhallsworth.bsky.social speaks with global experts on what drives change in societies, systems & institutions.

⬇️ Tune in: bit.ly/4ltzbkU

Why society changes: behavioural science explains social norms | BIT

Recorded at the Behavioural Exchange conference #BX2025 in Abu Dhabi, Michael Hallsworth, BIT’s Chief Behavioural Scientist, dives deep into the science behind these shifts - asking the question ‘What...

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BIT @bitglobal.bsky.social · Jun 26

🚨 We're hiring! We're looking for a Senior Research Advisor to join our Economic Policy team in the UK.

We’re looking for someone with strong quantitative skills and a passion for using evidence to help people make better decisions.

👇 Find out more and apply by 14 July: bit.ly/4k2pRmU

Senior Research Advisor (quantitative) | BIT

We are recruiting for a Senior Research Advisor (SRA) with strong quantitative skills in our EPIC team.

bit.ly

BIT @bitglobal.bsky.social · Jun 4

What sets successful nations apart?

Earlier this year Nobel Prize-winning economist Professor James Robinson joined us to share his insights on how inclusive political institutions and innovation drive sustainable economic growth.

🎧 Listen now on the BIT podcast: bit.ly/4kB9eQc

What makes nations succeed? Insights from Nobel Laureate Professor James Robinson | BIT

Join Mónica Wills Silva, BIT’s Director of International Programmes, as she sits down with Nobel Prize-winning economist Professor James Robinson, to hear his insights on how inclusive political insti...

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BIT @bitglobal.bsky.social · Jun 2

🇹🇯 Behavioural science to address malnutrition

UNICEF Tajikistan partnered with BIT to develop a social and behaviour change strategy to help mothers adopt recommended breastfeeding and dietary practices.

See our solutions and messaging👇 bit.ly/45IaUTo

Using behavioural science to address maternal and infant malnutrition in Tajikistan | BIT

Breastfeeding within an hour of birth, eating nutritious meals during pregnancy and lactation, and feeding children over six months a diverse, nutrient-rich diet are globally recommended practices for...

bit.ly

BIT @bitglobal.bsky.social · May 30

⚽ What are young people's gambling-related experiences during major sports events?

During Euro 2024, BIT partnered with young people to explore how gambling impacts their tournament experience and what influences their behaviour.

Here's what we found: bit.ly/3ZGCBbs

Young people’s gambling-related experience during major sports events: A Euro 2024 diary-study | BIT

Major sports events are a popular source of entertainment and social connection for young people in the UK. Gambling has become an increasingly prominent feature of these events, driven by media cover...

bit.ly

Reposted by BIT

Ravi Gurumurthy @raviguru.bsky.social · May 27

How do friendships affect social mobility. I wrote in @financialtimes.com about research from BIT colleagues replicating Raj Chetty's US work analysing facebook data. Perhaps the department with communities in its name can run trials on cross-class interaction, and reducing 'friending bias'.

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Reposted by BIT

Nesta @nestauk.bsky.social · May 22

📣 New event: Science, psychedelics, and society

Join Nesta’s @raviguru.bsky.social and @ikhan.bsky.social‬, former Exec Director of the UC Berkeley Center for the Science of Psychedelics, as they unpack the science, politics & future of psychedelics.

Register now: bit.ly/43BgwNP

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BIT @bitglobal.bsky.social · May 20

🎧 New podcast: How is AI creating new ways to apply behavioural science?

Recorded live at #BX2025, @mhallsworth.bsky.social explores the next frontier of the field with some of its most innovative practitioners.

🎙️ Listen here: bit.ly/4mkfbmd

How is AI being used to create new ways to apply behavioural science? | BIT

Recorded at the Behavioural Exchange conference #BX2025 in Abu Dhabi, Michael Hallsworth, BIT’s Chief Behavioural Scientist, explores how is AI being used to create new ways to apply behavioural scien...

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BIT @bitglobal.bsky.social · May 15

New paper: Fixing the Holes in Economics

Ahead of BIT’s inaugural President’s Lecture, David Halpern explores how behavioural and institutional insights are challenging economic models - and how this could reshape policymaking.

Read the full paper: bit.ly/430ireS

BIT @bitglobal.bsky.social · May 14

New case study: combatting corruption in Nigeria ⚖️

BIT, @macfound.org and Griot Studios trained 40+ Nigerian orgs in behavioural science and user testing to enhance anti-corruption efforts.

Read the case study 👇 bit.ly/4j8q8Ez

How can funders strengthen anti-corruption efforts in Nigeria? | BIT

BIT ran a capacity-building program to help MacArthur Foundation grantees learn behavioural science and human-centred design skills so they could better combat corruption

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BIT @bitglobal.bsky.social · May 12

As intuitive as it seems, creating a complicated approach may not be the best response to complexity.

@mhallsworth.bsky.social writes about the value of simplicity in applied behavioural science - in a world wrestling with personalisation, generative AI and complex adaptive systems 👇 bit.ly/4j2joIn

Why Simplicity Can Be Strength in a Complex World - by Michael Hallsworth - Behavioral Scientist

As intuitive as it seems, a complicated approach to behavioral design may not be the best response to complexity.

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BIT @bitglobal.bsky.social · Apr 30

🚨New paper in Nature: Clearer language boosts public understanding of antimicrobial resistance (AMR).

In a trial with 4,000+ UK adults, phrases like 'antibiotic resistance' and 'antibiotic crisis' outperformed technical terms–improving understanding and intent to act.

🔗 go.nature.com/3YmM4nY

Differing terminology used to describe antimicrobial resistance can influence comprehension and subsequent behavioural intent - Communications Medicine

Grailey et al. investigate the impact of different terminologies used to describe AMR, testing terms co-designed with the public. Terminology that is familiar, such as the inclusion of ‘antibiotics’ c...

go.nature.com

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BIT @bitglobal.bsky.social · Apr 29

Malaria vaccines could save millions of lives across Sub-Saharan Africa – but rollout success depends on more than supply. Uptake is key.

At BIT, we’ve used behavioural science to boost vaccine uptake worldwide. For #WorldImmunizationWeek, we explore how it can help here too: bit.ly/4lQaoII

How can behavioural insights boost malaria vaccine uptake? | BIT

Behavioural science has extraordinary potential to supercharge malaria vaccine rollouts currently underway across Sub-Saharan Africa. Almost 20 countries across the African continent are embarking on...

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