Churn isn’t about price. It’s about trust.
Many SaaS founders chase features instead of customer feelings.

If users don’t see themselves in the product's story, they’ll leave.
Adding more features won’t fix retention unless it’s something your customers truly value.

TikTok ban drama is a wake-up call.

If you can lose access to your audience overnight, you never really had them.
In the content world, attention is currency.
Unstable currency, unstable growth.

You built a product people love.
It’s time to do the same with your personal brand.

As a founder, you already know how to find market fit.
Apply that same knowledge to your content.

26 million impressions on one post.

Impressive? Yes. The ultimate goal? No.

The fundamental goal of founder-led marketing isn’t just engagement.

It’s turning that engagement into paying customers.

You can’t convert what doesn’t exist.

It's simple. Start creating content.

I used to think long-term goals were everything.
But they’re not.

I lost so much time restarting my content streaks.
I’m part of the 90% of people who fail at content.
It all starts with poor target setting.

Founders not sure how to begin with content creation, here's the ultimate topic to focus on every day:

- What value does your service or product offer?

That's all. Every day.

Building is your passion.
But how do you balance that with being noticed?

Many founders get lost in perfecting their products.
If no one knows it exists, how will it grow?

That’s why you need founder-led content that you will repurpose. Not just for updates but for leverage.

I get it. Newsletters may seem old-fashioned, but businesses generate millions through this single channel. The facts are undeniable.

Customers don’t care about what you do.
Customers care about how you help them win.

Most B2B websites miss the mark.

They talk about themselves.
Their products.
Their achievements.
Their greatness.

Founders not sure how to begin with content creation, here's the ultimate topic to focus on every day:

- What value does your service or product offer?

That's all. Every day.

I think founders can find time to develop content for their business. However, they often fail to realize the significant influence that their content can have, leading them to overlook it as a priority.

Assets build wealth. Liabilities drain it.
Your personal brand is the ultimate asset in 2025.

Personal brand doesn’t just attract attention; it builds trust, credibility, and opportunity at scale.

It’s the foundation of relationships, partnerships, and growth. And this is the key.

The algorithm doesn’t care about excuses.

It cares about quality AND quantity.

In 2024, we’ve seen a wave of founders hopping on the train of founder-led content marketing. If you’re not with them, chances are this is why your competition is pulling ahead.