@bobby-reed.bsky.social
Industry experts have been talking about interactive CTV advertising for years now, but this mostly consisted of promising demos. This started to change in 2025, as we saw several high-profile examples of interactive CTV experiences.
January 22, 2026 at 6:02 PM
Industry experts have been talking about interactive CTV advertising for years now, but this mostly consisted of promising demos. This started to change in 2025, as we saw several high-profile examples of interactive CTV experiences.
Live sports have always been a major force in media, but those premium in-game moments have typically been reserved for national advertisers.
Advancements in CTV ad tech have made easier than ever for local and regional advertisers to tap into premium live sports environments.
Advancements in CTV ad tech have made easier than ever for local and regional advertisers to tap into premium live sports environments.
January 21, 2026 at 6:02 PM
Live sports have always been a major force in media, but those premium in-game moments have typically been reserved for national advertisers.
Advancements in CTV ad tech have made easier than ever for local and regional advertisers to tap into premium live sports environments.
Advancements in CTV ad tech have made easier than ever for local and regional advertisers to tap into premium live sports environments.
While every other service is hiking prices & forcing ads on us, Roku is doubling down on Howdy, their $3/month, ad-free service.
Everyone else is chasing "prestige" content and ad revenue; Roku is chasing the person who wants cheap, ad-free library shows on any device they own.
Everyone else is chasing "prestige" content and ad revenue; Roku is chasing the person who wants cheap, ad-free library shows on any device they own.
January 15, 2026 at 4:02 PM
While every other service is hiking prices & forcing ads on us, Roku is doubling down on Howdy, their $3/month, ad-free service.
Everyone else is chasing "prestige" content and ad revenue; Roku is chasing the person who wants cheap, ad-free library shows on any device they own.
Everyone else is chasing "prestige" content and ad revenue; Roku is chasing the person who wants cheap, ad-free library shows on any device they own.
Pinterest is launching a series on Roku called “Bring My Pinterest to Life.”
For years, Pinterest’s biggest hurdle was the "hand-off." You’d see a cool rug, but then you’d have to go hunt for it on Google or Amazon.
For years, Pinterest’s biggest hurdle was the "hand-off." You’d see a cool rug, but then you’d have to go hunt for it on Google or Amazon.
January 14, 2026 at 2:20 PM
Pinterest is launching a series on Roku called “Bring My Pinterest to Life.”
For years, Pinterest’s biggest hurdle was the "hand-off." You’d see a cool rug, but then you’d have to go hunt for it on Google or Amazon.
For years, Pinterest’s biggest hurdle was the "hand-off." You’d see a cool rug, but then you’d have to go hunt for it on Google or Amazon.
I love the NBA. I just wish it was easier to watch. Between Prime, MSG+, Peacock, ABC, ESPN, and blackouts, being a fan now feels like work.
Sports thrive on habit & ease. Make it harder, and fans drift, even if the revenue looks great.
Read more: https://apple.news/AyQnhOy4iRWG6R3J0HZCM_g
Sports thrive on habit & ease. Make it harder, and fans drift, even if the revenue looks great.
Read more: https://apple.news/AyQnhOy4iRWG6R3J0HZCM_g
January 7, 2026 at 2:10 PM
I love the NBA. I just wish it was easier to watch. Between Prime, MSG+, Peacock, ABC, ESPN, and blackouts, being a fan now feels like work.
Sports thrive on habit & ease. Make it harder, and fans drift, even if the revenue looks great.
Read more: https://apple.news/AyQnhOy4iRWG6R3J0HZCM_g
Sports thrive on habit & ease. Make it harder, and fans drift, even if the revenue looks great.
Read more: https://apple.news/AyQnhOy4iRWG6R3J0HZCM_g
I’ve been thinking a lot about what I actually want 2026 to look like.
For me, it’s not about chasing more work or more noise. It’s about pushing in the right directions. Leaning further into AI-enabled production, not for shortcuts, but for clarity, speed, and smarter creative.
For me, it’s not about chasing more work or more noise. It’s about pushing in the right directions. Leaning further into AI-enabled production, not for shortcuts, but for clarity, speed, and smarter creative.
January 5, 2026 at 3:03 PM
I’ve been thinking a lot about what I actually want 2026 to look like.
For me, it’s not about chasing more work or more noise. It’s about pushing in the right directions. Leaning further into AI-enabled production, not for shortcuts, but for clarity, speed, and smarter creative.
For me, it’s not about chasing more work or more noise. It’s about pushing in the right directions. Leaning further into AI-enabled production, not for shortcuts, but for clarity, speed, and smarter creative.
As I look back at 2025, my biggest takeaway as a leader is this simple truth: "Speed wins, but clarity keeps you alive."
This year, we really leveled up our operational muscle at Loaded Pixel.
This year, we really leveled up our operational muscle at Loaded Pixel.
December 30, 2025 at 3:22 PM
As I look back at 2025, my biggest takeaway as a leader is this simple truth: "Speed wins, but clarity keeps you alive."
This year, we really leveled up our operational muscle at Loaded Pixel.
This year, we really leveled up our operational muscle at Loaded Pixel.
The outdated idea that you start your internship journey/career process in your senior year is way outdated. You need to start building relationships, interning, and following up as a freshman. That proactive effort is the entire foundation.
December 22, 2025 at 2:43 PM
The outdated idea that you start your internship journey/career process in your senior year is way outdated. You need to start building relationships, interning, and following up as a freshman. That proactive effort is the entire foundation.
I think the biggest leadership lesson I took away from 2025 boils down to one simple line:
"Speed wins, but clarity keeps you alive."
I saw firsthand this year that client expectations tightened up and production timelines shrank like crazy.
"Speed wins, but clarity keeps you alive."
I saw firsthand this year that client expectations tightened up and production timelines shrank like crazy.
December 18, 2025 at 3:02 PM
I think the biggest leadership lesson I took away from 2025 boils down to one simple line:
"Speed wins, but clarity keeps you alive."
I saw firsthand this year that client expectations tightened up and production timelines shrank like crazy.
"Speed wins, but clarity keeps you alive."
I saw firsthand this year that client expectations tightened up and production timelines shrank like crazy.
Trump Administration Plans to Break Up Premier Weather and Climate Research Center www.nytimes.com/2025/12/17/c...
Why would you… you that’s right. Thanks
Why would you… you that’s right. Thanks
Trump Administration Plans to Break Up Premier Weather and Climate Research Center
www.nytimes.com
December 17, 2025 at 11:07 PM
Trump Administration Plans to Break Up Premier Weather and Climate Research Center www.nytimes.com/2025/12/17/c...
Why would you… you that’s right. Thanks
Why would you… you that’s right. Thanks
Grateful to my mentor, Jeff Westphal, for the invitation to the book signing for "The Caring Company" last night. Having known Isaac Getz for years, it was a pleasure to catch up with him and meet his co-author Laurent Marbacher.
December 16, 2025 at 2:31 PM
Grateful to my mentor, Jeff Westphal, for the invitation to the book signing for "The Caring Company" last night. Having known Isaac Getz for years, it was a pleasure to catch up with him and meet his co-author Laurent Marbacher.
This WSC Sports data is insane and confirms the big problem we're all seeing: our entire sports streaming model is hitting a structural wall.
The fact that half of fans are quitting because the content feels irrelevant proves that just stacking games isn't enough anymore.
The fact that half of fans are quitting because the content feels irrelevant proves that just stacking games isn't enough anymore.
Half of sports fans cancel streaming services over poor personalisation
A new cross-generational study from WSC Sports shows that more than half of US sports fans have cancelled or switched a streaming service because the content felt irrelevant to them, placing person…
www.broadbandtvnews.com
December 11, 2025 at 2:17 PM
This WSC Sports data is insane and confirms the big problem we're all seeing: our entire sports streaming model is hitting a structural wall.
The fact that half of fans are quitting because the content feels irrelevant proves that just stacking games isn't enough anymore.
The fact that half of fans are quitting because the content feels irrelevant proves that just stacking games isn't enough anymore.
NBC is asking Amazon for $70 million for one single championship game. That's WILD. Especially when you realize that one game is valued at the same level as an entire season of Major League Baseball on Amazon.
It confirms that for streamers, everything else is secondary.
It confirms that for streamers, everything else is secondary.
NBC reportedly seeking $70 million for Big Ten title game
NBC is setting a high price tag for next year's Big Ten football championship game, hoping to sell it to Amazon for as much as $70 million.
www.sportsmediawatch.com
December 9, 2025 at 2:37 PM
NBC is asking Amazon for $70 million for one single championship game. That's WILD. Especially when you realize that one game is valued at the same level as an entire season of Major League Baseball on Amazon.
It confirms that for streamers, everything else is secondary.
It confirms that for streamers, everything else is secondary.
AI’s real impact in CTV isn’t the flashy stuff. It’s fixing the friction. Smarter bidding, cleaner audience discovery, faster creative checks, real-time cohort learning. That’s what turns CTV into a true full-funnel channel built for speed, scale, and performance.
How CTV campaigns are boosting production and measurement with AI tools
www.emarketer.com
December 3, 2025 at 3:17 PM
AI’s real impact in CTV isn’t the flashy stuff. It’s fixing the friction. Smarter bidding, cleaner audience discovery, faster creative checks, real-time cohort learning. That’s what turns CTV into a true full-funnel channel built for speed, scale, and performance.
When I was first building Loaded Pixel, I leaned hard on a few people in my circle. Honestly, half the time I wasn’t asking for answers. I was asking for a place to say, “I have no idea what I’m doing right now.”
One mentor in particular would always end our calls with the same line:
One mentor in particular would always end our calls with the same line:
December 1, 2025 at 2:32 PM
When I was first building Loaded Pixel, I leaned hard on a few people in my circle. Honestly, half the time I wasn’t asking for answers. I was asking for a place to say, “I have no idea what I’m doing right now.”
One mentor in particular would always end our calls with the same line:
One mentor in particular would always end our calls with the same line:
You look at the sports landscape this season, and it's absolutely crazy how complicated watching a major team has become. Thanks to all these new media deals, following your favorite team is now an unbelievably expensive, multi-subscription scavenger hunt just to see a full season.
November 26, 2025 at 3:07 PM
You look at the sports landscape this season, and it's absolutely crazy how complicated watching a major team has become. Thanks to all these new media deals, following your favorite team is now an unbelievably expensive, multi-subscription scavenger hunt just to see a full season.
I honestly think the smartest move in the media space right now is what Spotify is doing. I see this less as them "trying video again" and more as a full-scale assault using their massive audio data advantage to attack YouTube's budget.
November 20, 2025 at 2:01 PM
I honestly think the smartest move in the media space right now is what Spotify is doing. I see this less as them "trying video again" and more as a full-scale assault using their massive audio data advantage to attack YouTube's budget.
TVision research shows ad attention is 50% across all streaming - so WHY are we still paying three times the price on premium services when platforms like Tubi and The Roku Channel are delivering the same attention for a lower price?
FAST vs. Netflix: Older viewers choose free streaming, advertisers follow | The Current
At CIMM West 2025, FAST streaming platforms surged in popularity — especially among viewers 50 and older — now rivaling Netflix in viewership and matching paid streamers in ad attention.
www.thecurrent.com
November 18, 2025 at 3:00 PM
TVision research shows ad attention is 50% across all streaming - so WHY are we still paying three times the price on premium services when platforms like Tubi and The Roku Channel are delivering the same attention for a lower price?
There are plenty of hard parts about life on the road, but I don't think I've ever felt sadder than when I missed my son's 4th birthday. Knowing I wasn't there with him as he blew out the candles was a tough reminder of the trade-offs we make for work.
November 13, 2025 at 3:03 PM
There are plenty of hard parts about life on the road, but I don't think I've ever felt sadder than when I missed my son's 4th birthday. Knowing I wasn't there with him as he blew out the candles was a tough reminder of the trade-offs we make for work.
You look at the NFL sending so many games abroad this season, and the international excitement is huge. But I keep thinking about the massive operational and cultural challenge underneath all that success....
November 11, 2025 at 2:27 PM
You look at the NFL sending so many games abroad this season, and the international excitement is huge. But I keep thinking about the massive operational and cultural challenge underneath all that success....
The pro sports story that most concerns me is the shift from family-run teams to investment groups.
Now, only huge consortiums or private equity can afford owning teams. This means the team is run less by people who love them and more by people focused on maximizing profits.
Now, only huge consortiums or private equity can afford owning teams. This means the team is run less by people who love them and more by people focused on maximizing profits.
November 4, 2025 at 2:40 PM
The pro sports story that most concerns me is the shift from family-run teams to investment groups.
Now, only huge consortiums or private equity can afford owning teams. This means the team is run less by people who love them and more by people focused on maximizing profits.
Now, only huge consortiums or private equity can afford owning teams. This means the team is run less by people who love them and more by people focused on maximizing profits.
Hands down, the hardest part about being on the road for work is being away from my family, especially my four-year-old.
My wife came up with a simple, genius solution: "Flat Daddy."
My wife came up with a simple, genius solution: "Flat Daddy."
October 30, 2025 at 1:04 PM
Hands down, the hardest part about being on the road for work is being away from my family, especially my four-year-old.
My wife came up with a simple, genius solution: "Flat Daddy."
My wife came up with a simple, genius solution: "Flat Daddy."
I was working a game with a local crew in Europe, and they admitted they didn't understand the rules of American Football. It was a huge lightbulb moment for me. What's second nature to us — the rules, the jargon, the flow of a complex broadcast — is totally foreign to others.
October 28, 2025 at 1:38 PM
I was working a game with a local crew in Europe, and they admitted they didn't understand the rules of American Football. It was a huge lightbulb moment for me. What's second nature to us — the rules, the jargon, the flow of a complex broadcast — is totally foreign to others.
You know what’s the worst? Pouring a ton of effort into something only to find one tiny, easily fixable mistake completely derailed the whole project.
I took a 35mm film camera on a recent trip to Dublin, carefully documenting what felt like perfect moments...
I took a 35mm film camera on a recent trip to Dublin, carefully documenting what felt like perfect moments...
October 23, 2025 at 2:03 PM
You know what’s the worst? Pouring a ton of effort into something only to find one tiny, easily fixable mistake completely derailed the whole project.
I took a 35mm film camera on a recent trip to Dublin, carefully documenting what felt like perfect moments...
I took a 35mm film camera on a recent trip to Dublin, carefully documenting what felt like perfect moments...
I want it on record that I believe the NFL's TV setup is a genius masterclass we should all be paying attention to. It's obviously an incredible product because of the athletes and the action, but for me, the brilliance is entirely in the rhythm and routine of the schedule.
October 21, 2025 at 1:40 PM
I want it on record that I believe the NFL's TV setup is a genius masterclass we should all be paying attention to. It's obviously an incredible product because of the athletes and the action, but for me, the brilliance is entirely in the rhythm and routine of the schedule.