Brianne West
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briannemwest.bsky.social
Brianne West
@briannemwest.bsky.social
Using business to make the world a better place.
Founder & CEO of Incrediballs (the plastic-free drinks company).
Founder & former CEO of Ethique.
Animal obsessed biologist.
Reposted by Brianne West
🐛 It’s Bug of the Year time! 🐛 Aotearoa’s Bug of the Year voting is live, and these tiny legends need our support. From slugs that look like gherkins to worms that turn prey into soup, the competition is fierce.
#biodiversity
February 5, 2025 at 7:10 PM
Reposted by Brianne West
Yes, if you are already one of those absolute ballers on our newsletter list, you will have seen this. (It looked very different because in between then and now I got bored with it. All the designers in the room are currently rolling their eyes.)
February 5, 2025 at 7:20 PM
People do know they can stop watching a movie, or put down a book if it’s rubbish right?

I admire your tenacity, but life is too short! If you are not so gripped by it that you have to stay up to 3am to finish it (and regret that decision the next day), then is it really worth it?

#books
January 29, 2025 at 10:05 PM
It’s a ‘no plastic, no problem’ kind of day I reckon.
Not every decision you make when starting a business is super serious…

Swipe through, pick your favourite, or save us from ourselves with a better suggestion. We’ll owe you a drink (plastic-free, of course).

#startup
January 29, 2025 at 5:27 PM
If we want to change the world, we’ve got to change business!

And if we’re gonna change the drinks industry with @incrediballsdrinks.bsky.social in even a small way, then we need to build a brand that people love that inspires them to act.

#startup #founder #plasticfree
#sustainablebusiness
January 29, 2025 at 5:19 PM
So the podcast this year is going to be a bit more… sassy. With a sprinkle more business. And it might even contain (shock horror) politics 😱🤭

But as always, it will be full of evidence, experts and actual science.

#sustainability
Welcome back, the podcast is here for 2025, and I'm calling it my villain era. We can only change the world if we change business, and I'm sick of tiptoeing around corporations who couldn't care less.
January 29, 2025 at 7:01 AM
Reposted by Brianne West
The whole "carbon footprint" idea wasn’t made to save the planet. BP (yeah, that BP) came up with it to shift the blame to us while they keep polluting. Genius. Since 1988, 100 companies have been behind 71% of global emissions.
January 29, 2025 at 6:11 AM
I’ve had three (men) tell me to stop talking about politics in the last 24 hours - because it’s ‘cringe’, or ‘doesn’t look good on me’.
1. Politics impacts everything, whether you notice it or not.
2. Er, this isn’t new? I’ve always been like this.
3. I can talk about wtf I like thanks ✌️
January 29, 2025 at 6:53 AM
Reposted by Brianne West
We’ve known for a while that teabags release a butt load of microplastics and this latest study shows it’s actually 1.2B particles per ml of water. Whilst we definitely need more research, the study showed that the MPs made their way into human intestinal cells and even as far as the cell nuclei. 🙃
January 19, 2025 at 9:43 AM
I do not understand people who force books that they’re not into. Or movies. What are you doing?!
Did you guys know that if you’re reading a book, and you’re not digging it, you can just stop?

Even if you’re 75% done, and you were waiting for it to get better, but it never did? You can just… stop.

And you know what else you can do? Google how it ends.

Life’s too short for bad books.
January 14, 2025 at 7:24 AM
Building @incrediballsdrinks.bsky.social publicly has been an interesting experience.

I bounce between 'how can this fail' and 'OMG, terrible idea' daily, which is super fun to do in front of everyone. But it's worth it - it creates your loudest supporters. It'll make launch easier... right..?!
January 13, 2025 at 11:53 PM
Why is this app basically just showing me cats? They’re the one animal I’m kinda meh about. Where are my raccoons, or sharks. I don’t know how to use this yet and clearly I’ve set it up wrong 🤷🏻‍♀️
January 10, 2025 at 1:53 AM
Reposted by Brianne West
$1,131,794,901

That's how much Big Oil has spent over the last 30 years paying off Congress to look the other way on climate action while the planet burns.

Well, the planet is burning.
Don't let them look away.
January 9, 2025 at 2:12 AM
Friend: ‘So how many kids do you want?’
Me: ‘I don’t, but if I did, just one.’
F: ‘You can’t do that, only children are selfish and lonely.’
Me: ‘Awkward, you know I’m an only child’ 🤨
F: *panic* ‘Oh, but you grew up in a big city.’
Me: ‘I grew up in the Isle of Man. 60,000 in the entire country.’
December 19, 2024 at 11:30 PM
At what point can I claim to be a wildlife photographer? My first ever underwater shoot last year went… about as well as I expected. #underwaterphotography
December 19, 2024 at 9:25 AM
Just a friendly reminder; spiders and snakes aren't poisonous, they've venomous. (Okay, they might be poisonous too, but that's another post).

Something is poisonous if you bite it and you die.
It's venomous if it bites you and you die.

It doesn't matter... but... it does.
February 12, 2024 at 11:59 PM