Brian Winum
@brianwinum.bsky.social
SEO/Digital Marketing. Diehard Mets, Jets, Knicks & St. John's Fan. Ughhh. Smartest & Best Looking Sibling. My Parents' Favorite. He/Him/DILF
12/12 The time to adapt isn't "soon" - it's now. Read the full analysis of how AI is reshaping marketing strategy and what you need to do about it.
#DigitalMarketing #AI #MarketingStrategy
brianwinum.com/the-death-of...
#DigitalMarketing #AI #MarketingStrategy
brianwinum.com/the-death-of...
AI Marketing Strategy: Why Push-Pull Tactics Must Evolve
AI is reshaping how customers discover brands. Learn why traditional search marketing is failing and how to adapt your strategy for AI-driven search.
brianwinum.com
July 3, 2025 at 11:31 AM
12/12 The time to adapt isn't "soon" - it's now. Read the full analysis of how AI is reshaping marketing strategy and what you need to do about it.
#DigitalMarketing #AI #MarketingStrategy
brianwinum.com/the-death-of...
#DigitalMarketing #AI #MarketingStrategy
brianwinum.com/the-death-of...
11/12 The customer journey is being rewritten. Discovery happens through AI conversations, research through dialogue with assistants. Brand familiarity becomes the ultimate competitive moat in this new landscape.
July 3, 2025 at 11:31 AM
11/12 The customer journey is being rewritten. Discovery happens through AI conversations, research through dialogue with assistants. Brand familiarity becomes the ultimate competitive moat in this new landscape.
10/12 Traditional attribution models break down when customers interact with AI intermediaries. We need new metrics for AI-mediated interactions and a cultural shift toward long-term brand building over short-term conversions.
July 3, 2025 at 11:31 AM
10/12 Traditional attribution models break down when customers interact with AI intermediaries. We need new metrics for AI-mediated interactions and a cultural shift toward long-term brand building over short-term conversions.
9/12 Immediate actions that work: audit content for AI citation potential, create comprehensive expertise resources, implement llms.txt protocols. The brands with structured approaches are getting cited more frequently in AI responses.
July 3, 2025 at 11:31 AM
9/12 Immediate actions that work: audit content for AI citation potential, create comprehensive expertise resources, implement llms.txt protocols. The brands with structured approaches are getting cited more frequently in AI responses.
8/12 I tell clients: "AI gives one recommendation, not a list of choices. If AI doesn't know about your brand, you're invisible." That usually gets their attention faster than technical explanations about algorithm changes.
July 3, 2025 at 11:31 AM
8/12 I tell clients: "AI gives one recommendation, not a list of choices. If AI doesn't know about your brand, you're invisible." That usually gets their attention faster than technical explanations about algorithm changes.
7/12 Here's the uncomfortable truth: AI models are being trained on today's content. Brands establishing authority now are creating compound advantages that will last years. The window for influencing AI knowledge bases is narrowing.
July 3, 2025 at 11:31 AM
7/12 Here's the uncomfortable truth: AI models are being trained on today's content. Brands establishing authority now are creating compound advantages that will last years. The window for influencing AI knowledge bases is narrowing.
6/12 The old push vs pull divide is obsolete. AI systems don't respect our organizational silos. Your thought leadership content becomes the foundation for AI citations. Brand recognition influences recommendation likelihood.
July 3, 2025 at 11:31 AM
6/12 The old push vs pull divide is obsolete. AI systems don't respect our organizational silos. Your thought leadership content becomes the foundation for AI citations. Brand recognition influences recommendation likelihood.
5/12 Push marketing focused on demand creation through interruption and awareness. In the AI era, your push content becomes the training data that determines whether AI systems can recommend you at all. Brand equity directly impacts AI algorithms.
July 3, 2025 at 11:31 AM
5/12 Push marketing focused on demand creation through interruption and awareness. In the AI era, your push content becomes the training data that determines whether AI systems can recommend you at all. Brand equity directly impacts AI algorithms.
4/12 Traditional pull marketing was built on demand capture - be found when people search. But AI doesn't browse options. It gives one answer. If AI doesn't know your brand or trust your expertise, you don't exist in that recommendation.
July 3, 2025 at 11:31 AM
4/12 Traditional pull marketing was built on demand capture - be found when people search. But AI doesn't browse options. It gives one answer. If AI doesn't know your brand or trust your expertise, you don't exist in that recommendation.
3/12 When my neighbor asked ChatGPT about YouTube strategies instead of Googling, he got his answer and never clicked through to any website. That behavior shift has been accelerating every month since November 2022.
July 3, 2025 at 11:31 AM
3/12 When my neighbor asked ChatGPT about YouTube strategies instead of Googling, he got his answer and never clicked through to any website. That behavior shift has been accelerating every month since November 2022.
2/12 I've been tracking this across dozens of client portfolios since 2023. The clues were there all along: voice search training conversational queries, zero-click searches rising, featured snippets rewarding comprehensive answers.
July 3, 2025 at 11:31 AM
2/12 I've been tracking this across dozens of client portfolios since 2023. The clues were there all along: voice search training conversational queries, zero-click searches rising, featured snippets rewarding comprehensive answers.
15/15 Want the complete blueprint? Check out my detailed case study and optimization guide at my personal blog. #SEOStrategy #DigitalMarketing
brianwinum.com/google-deskt...
brianwinum.com/google-deskt...
Google Discover Desktop: How I Engineered a 10,458% Traffic Surge
Learn how Google Discover's expansion to desktop creates new traffic opportunities, plus the exact E-E-A-T, schema, and internal linking strategies that delivered massive results for my clients.
brianwinum.com
May 27, 2025 at 2:01 PM
15/15 Want the complete blueprint? Check out my detailed case study and optimization guide at my personal blog. #SEOStrategy #DigitalMarketing
brianwinum.com/google-deskt...
brianwinum.com/google-deskt...
14/15 Beyond technical optimization, remember this: write like a human expert sharing real experience. First-person insights beat generic content every time
May 27, 2025 at 2:01 PM
14/15 Beyond technical optimization, remember this: write like a human expert sharing real experience. First-person insights beat generic content every time
13/15 Results happen fast when done right. This client saw growth within weeks of implementation. The key is hitting all signals simultaneously, not piecemeal
May 27, 2025 at 2:01 PM
13/15 Results happen fast when done right. This client saw growth within weeks of implementation. The key is hitting all signals simultaneously, not piecemeal
12/15 Internal linking strategy is crucial. Find which categories Google trusts you for, then strategically link to expand that trust to related topics
May 27, 2025 at 2:01 PM
12/15 Internal linking strategy is crucial. Find which categories Google trusts you for, then strategically link to expand that trust to related topics
11/15 My unorthodox approach: schema stacking across tiers. Money site, tier one links, even press release networks - all connected through consistent entity signals
May 27, 2025 at 2:01 PM
11/15 My unorthodox approach: schema stacking across tiers. Money site, tier one links, even press release networks - all connected through consistent entity signals
10/15 Person schema connecting to detailed bio pages showing guest posts, videos, and expertise across the web creates an undeniable authority signal Google can't ignore
May 27, 2025 at 2:01 PM
10/15 Person schema connecting to detailed bio pages showing guest posts, videos, and expertise across the web creates an undeniable authority signal Google can't ignore
9/15 E-E-A-T implementation goes beyond basic author boxes. We added fact-checkers and expert reviewers to every article, all tied together with comprehensive schema markup
May 27, 2025 at 2:01 PM
9/15 E-E-A-T implementation goes beyond basic author boxes. We added fact-checkers and expert reviewers to every article, all tied together with comprehensive schema markup
8/15 Here's where things get interesting: I stack three timestamping methods - Internet Archive, DMCA certificates, and blockchain verification. Why? Original content wins
May 27, 2025 at 2:01 PM
8/15 Here's where things get interesting: I stack three timestamping methods - Internet Archive, DMCA certificates, and blockchain verification. Why? Original content wins
7/15 Technical requirements matter. Images must be 1200+ pixels wide with proper max-image-preview tags. These aren't suggestions - they're mandatory for visibility
May 27, 2025 at 2:01 PM
7/15 Technical requirements matter. Images must be 1200+ pixels wide with proper max-image-preview tags. These aren't suggestions - they're mandatory for visibility
6/15 The secret sauce? Content that speaks to fears or passions. Retirement worries, money-saving tips, hobby tutorials - these emotional triggers drive engagement
May 27, 2025 at 2:01 PM
6/15 The secret sauce? Content that speaks to fears or passions. Retirement worries, money-saving tips, hobby tutorials - these emotional triggers drive engagement
5/15 After years of testing, I've identified the top performing content categories. Interactive quizzes dominate, followed by finance topics and lifestyle content
May 27, 2025 at 2:01 PM
5/15 After years of testing, I've identified the top performing content categories. Interactive quizzes dominate, followed by finance topics and lifestyle content
4/15 Google Discover Desktop is rolling out globally, bringing personalized content feeds to Chrome browsers. This isn't just mobile anymore - desktop traffic is exploding
May 27, 2025 at 2:01 PM
4/15 Google Discover Desktop is rolling out globally, bringing personalized content feeds to Chrome browsers. This isn't just mobile anymore - desktop traffic is exploding