I wouldn’t leave my current employer even with a gun to my head, but those emails had a different location every time. I’ll keep livin’ on the air in Cincinnati for the time being please and thank you

If the daily emails I received from a desperate recruiter a few months ago are any indication… that’s your indication.

Yup. That’s a classic buffer underrun somewhere in the air chain that just so happens to line up perfectly. Thing of beauty

Now that I think about it… even if the program audio is encoded correctly, the nature of an event like this may cause Nielsen to just exclude these timestamps from the books given the curiosity-driven spike in listening both in and out of the market.

MSP is (if I recall) a Nielsen PPM market; depending on where the audio watermarks are applied and where the glitch is, that station may not be getting any ratings credit right now.

I support both WideOrbit and Zetta installations and I honestly can’t explain why I don’t have a drinking problem.

You can still blame the way ads are bought and sold on the internet. It invaded your privacy and made advertising worse on every other medium.

Internet advertising poisoned the well for everyone.

This thread sort of went in a different direction, but hopefully you learned a few things about over-the-air TV broadcasts in North America!

What’s really strange is… I work in radio, not TV. 🤷🏻‍♂️ 5/5

Fun fact: this is why you have to “scan” for over-the-air TV channels now. A station branded as channel “14” from the analog era might now actually be broadcasting on channel 32. Your TV needs to search for signals and populate a lookup table so you can go to “14” and get what you expect. 4/

When the US was transitioning to digital TV broadcasts, you couldn’t put the digital signal on the same RF channel as the analog signal, so the concept of “virtual” channel numbers was implemented so you could enter the same number and get the same station. 3/

RF channels 13 and below are VHF. However, unlike the old analog days, the number you see on your TV is usually NOT the actual RF channel a TV station broadcasts on anymore. 2/

Not super at liberty to give specifics at this point, but it is a hybrid + multicloud approach.

Smart broadcasters should know what parts of their operation to run on-prem *where appropriate*. People freak out about latency, but there are points in the chain where that just doesn't matter.

Sometime next year, we should talk about cloud-based automation... I'm piloting it at one of my stations (and it did NOT go down yesterday).