Brett Tabke
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btabke.bsky.social
Brett Tabke
@btabke.bsky.social
420 followers 120 following 290 posts
Founder: Pubcon, SearchEngineWorld, WebmasterWorld
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Reposted by Brett Tabke
polemicdigital.com
“The quantity of AI-generated articles has surpassed the quantity of human-written articles being published on the web.”

graphite.io/five-percent...
More Articles Are Now Created by AI Than Humans
AI-generated content is as good or better than content written by humans. It is often hard to distinguish whether content is created by AI vs. a human. We seek to evaluate the prevalence of article co...
graphite.io
October 21, 2025 at 9:18 PM
btabke.bsky.social
Yikes. Google Offices infested with Bed Bugs. www.msn.com/en-in/news/o...
MSN
www.msn.com
October 21, 2025 at 12:28 PM
btabke.bsky.social
No huge surprise here, but Wikipedia’s traffic is falling.

www.searchengineworld.com/wikipedia-tr...
Wikipedia Traffic Shifts Highlight Big Impact of Google’s AI Overviews
Wikimedia’s latest report on new user trends paints a stark  picture of how internet traffic is being reshaped by AI search. The analysis shows that Wikipedia i
www.searchengineworld.com
October 20, 2025 at 4:11 PM
btabke.bsky.social
Another domino falls in the world of search. Firefox can now set Perplexity as default built-in search option.

#FireFox #SEO #AIsearch #Perplexity #Mozilla

www.searchengineworld.com/firefox-adds...
Firefox Adds Perplexity AI as a Desktop Search Engine Option
Mozilla has officially added Perplexity AI as a built-in search engine option in the desktop version of Firefox, marking another small but steady move to
www.searchengineworld.com
October 15, 2025 at 2:16 PM
btabke.bsky.social
UK takes a swing: www.searchengineworld.com/uks-competit...
UK’s Competition and Markets Authority (CMA) Designate Google as having Strategic Market Status
UK targets Google Search Power Today the UK Competition and Markets Authority (CMA) formally designated Google with Strategic Market Status in general search an
www.searchengineworld.com
October 10, 2025 at 12:36 PM
btabke.bsky.social
Great round up of the current situation with declining Google. Long, and well worth a read: www.seoforgooglenews.com/p/ai-surviva...
AI Survival Strategies for Publishers
AI is seen as an existential threat to publishers. There are strategies that allow for news to survive and even thrive in the AI-first world. But these may involve some tough challenges.
www.seoforgooglenews.com
October 9, 2025 at 11:35 AM
btabke.bsky.social
The news site crash continues: www.abc.net.au/news/science...
Fears of online journalism Armageddon as Google changes the game
One year on from the rollout of Google AI Overviews in Australia, exclusive data shows steep year-on-year declines in readership for the top news websites as smaller publishers warn of lay-offs.
www.abc.net.au
October 7, 2025 at 10:02 PM
btabke.bsky.social
Cloudflare wants to fix AI scraping with Content Signals. The catch? It could end up breaking more than it fixes.

www.searchengineworld.com/cloudflares-...
Cloudflare’s Content Signals: The Right Problem, An Unlikely Solution
The open web has long depended on an implicit exchange: publishers make content freely available, and platforms like Google send them referral (i.e. search) tra
www.searchengineworld.com
October 2, 2025 at 11:24 AM
btabke.bsky.social
Fascinating read... gizmodo.com/cracker-barr...
Cracker Barrel Outrage Was Almost Certainly Driven by Bots, Researchers Say
Doesn't that make more sense than lots of people caring about Cracker Barrel?
gizmodo.com
September 29, 2025 at 11:47 AM
btabke.bsky.social
Real opportunity or just noise? We asked the community to share results and experiences. From tracking and clicks to measuring ROI across ChatGPT, Bing, Perplexity, and DDG, the responses give a clear snapshot of where GEO stands today.

www.searchengineworld.com/geo-thing-or...

#SEO #GEO #Google
GEO – Thing or No Thing? SEO Community Weights in
Generative Engine Optimization (GEO) has moved from theory to playing and testing ground. Marketers are experimenting across the entire spectrum from ChatGPT, B
www.searchengineworld.com
September 25, 2025 at 3:03 PM
btabke.bsky.social
CloudFlare introduces new Robots.txt directives to combat AI and search engine abuse : www.searchengineworld.com/cloudflare-e...
Cloudflare Enters the Robots.txt Fray with a “Content Signals Policy” for AI bots
Cloudflare just introduced a new way to tell bots what they can do with your content after they fetch it. The Content Signals Policy adds a short, human-readabl
www.searchengineworld.com
September 24, 2025 at 11:51 PM
btabke.bsky.social
New in Google Labs: Mixboard. www.searchengineworld.com/new-in-labs-...
New in Labs: Mixboard a “Concepting Board”
Google Labs has rolled out Mixboard, a new experiment aimed at turning brainstorming into a more  an interactive process. It is a cross between a mood board an
www.searchengineworld.com
September 24, 2025 at 1:06 PM
btabke.bsky.social
And so it comes to pass: www.searchengineworld.com/google-adds-...
Google Adds Gemini Button To Chrome
Google just rolled Gemini AI into Chrome for US desktop users. This isn’t just another browser update. It’s a shift in how billions of chrome users experien
www.searchengineworld.com
September 19, 2025 at 1:33 AM
Reposted by Brett Tabke
wilreynolds.bsky.social
Wait one fifth of the online chatter about cracker barrel were bots???

According to this study, yup.
21% Fake Profiles Engineered Cracker Barrel's $10.5 Million Logo Crisis - Cyabra
Cyabra uncovered that 21% of profiles attacking Cracker Barrel's logo change were fake accounts, generating 4.4M potential views and contributing to a 10.5% stock drop worth $100M in market value.…
cyabra.com
September 14, 2025 at 1:01 PM
Reposted by Brett Tabke
unmarketing.bsky.social
UnSpeakable: The eroding ethics in the professional speaking industry.
September 14, 2025 at 4:16 PM
btabke.bsky.social
www.msn.com/en-au/news/t...
MSN
www.msn.com
September 11, 2025 at 5:19 PM
btabke.bsky.social
86% of Gen Z use TikTok weekly for search. www.searchengineworld.com/tiktok-says-...
TikTok Says its Search Engine is Rivals Google in GenZ
TikTok - the new player in Search as 86% of GenZ search on TikTok weekly.
www.searchengineworld.com
September 11, 2025 at 11:44 AM
btabke.bsky.social
Interesting. What ya'll think of #6? ahrefs.com/blog/most-ci...
September 10, 2025 at 5:39 PM
btabke.bsky.social
Great article by Marth van Berkel
www.searchenginejournal.com/structured-d...
Structured Data’s Role In AI And AI Search Visibility
Context, not content, now drives AI visibility, making structured data the strategic data layer every enterprise must prioritize.
www.searchenginejournal.com
September 10, 2025 at 12:26 PM
btabke.bsky.social
Google to cut price of Gemini in certain markets: www.androidpolice.com/google-gemin...
Google Gemini pulls a surprise by launching a cost-effective subscription
Google Gemini has released the AI Plus subscription in Indonesia, slotting between the basic and AI Pro plans
www.androidpolice.com
September 10, 2025 at 10:55 AM
btabke.bsky.social
AdWords again... medium.com/@eslam.elsew...
Weaponizing Ads: How Governments Use Google Ads and Facebook Ads to Wage Propaganda Wars
In late 2024, the head of the UN’s Gaza aid agency made a disturbing discovery: when people searched for his organization on Google, the…
medium.com
September 9, 2025 at 5:36 PM
btabke.bsky.social
@seosavvyagent.com Yo, you ever update this killer of an article? searchengineland.com/schema-marku...
Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]
More than one-third of Google's search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup
searchengineland.com
September 9, 2025 at 2:46 PM
btabke.bsky.social
Judge Tosses Anthropics 1.5b settlement. news.bloomberglaw.com/ip-law/anthr...
Anthropic Judge Rejects $1.5 Billion AI Copyright Settlement (1)
The federal judge overseeing Anthropic PBC’s proposed $1.5 billion copyright settlement is concerned class lawyers are striking a deal behind the scenes that will be forced “down the throat of authors...
news.bloomberglaw.com
September 8, 2025 at 11:32 PM
btabke.bsky.social
Fun SEO: Use DeepSeek to analyze Google Serps: www.searchengineworld.com/using-deepse...
DeepSeek’s Real Time Google Search is a Game Changer For SEOs to Analyze Google SERPs
Fascinating SEO fact : DeepSeek Chatbot will real-time do a search on Google and report back findings. This opens up all sorts of new SEO opportunities to analyze Google Serps. It is like having your ...
www.searchengineworld.com
September 8, 2025 at 1:01 PM
btabke.bsky.social
Race conditions have been met: "Google’s AI Overviews (AIOs), which now often appear at the top of organic search results, are drawing around 10 percent of their sources from documents written by ... other AI "https://www.theregister.com/2025/09/07/googles_ai_cites_written_by_ai/
Google’s AI cites web pages written by AI, study says
: Researchers also found that more than half of citations didn’t rank in top 100 for term
www.theregister.com
September 7, 2025 at 1:12 PM