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buildacashcow.bsky.social
Build a Cash Cow
@buildacashcow.bsky.social
92 followers 32 following 43 posts

Introduction
“Build a Cash Cow and Milk it for all it’s Worth” speaks to the dream of anyone owning or managing a business – a continuous flow of cash that exceeds expenses.
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buildacashcow.bsky.social
Feeling like your business is the best-kept secret? It’s time to change that.
Join Shari Fiocca LIVE Jan 15 @ 12PM PT and learn how to get seen.
https://www.meetn.com/wisewomenweekly
https://bit.ly/wisewomenreg
January 15, 2026 at 4:09 PM
buildacashcow.bsky.social
34 years in branding. Countless women-owned businesses transformed. Shari Fiocca joins us Jan 15 to show you how to stand out and get remembered.
Join us at noon PT:
https://www.meetn.com/wisewomenweekly
https://bit.ly/wisewomenreg
January 13, 2026 at 7:01 PM
buildacashcow.bsky.social
Are you doing great work but still feeling invisible?
That’s not a you problem—it’s a visibility problem.
On Jan 15, Shari Fiocca will show you how to go from overlooked to unforgettable using the power of branding, design, +presence.
Join us Monday at 12PM PT
https://www.meetn.com/wisewomenweekly
January 11, 2026 at 5:02 PM
buildacashcow.bsky.social
Most businesses don’t struggle with marketing.
They struggle with clarity.

If people can’t instantly understand what you do, they won’t remember you — and they won’t refer you.

This Friday at Mighty Connectors, Susie Taylor is sharing her Soundbite StoryBrand Strategy — how to say less, mean more,
January 11, 2026 at 3:01 AM
buildacashcow.bsky.social
www.linkedin.com/pulse/succes...
Success Is an Obligation—Not a Luxury
Years ago, walking downtown Vancouver with my young son, we passed Hastings Street—raw, uncomfortable, unavoidable. He noticed the number of people living on the street and asked the question every ho...
www.linkedin.com
January 5, 2026 at 2:15 PM
buildacashcow.bsky.social
www.linkedin.com/pulse/strate...
Strategy Without Intuition Is Just Expensive Storytelling
In This Is Strategy, Seth Godin offers a deceptively sharp insight: intuition is strategy without a narrative. In other words, before we can explain a strategy, justify it, or turn it into slides with...
www.linkedin.com
December 30, 2025 at 2:34 PM
buildacashcow.bsky.social
www.linkedin.com/pulse/wisdom...
The Wisdom of Time: How Ancient Philosophy Inspires Modern Business Mastery
The ancient Greeks understood something most modern businesses forget: not all time is equal. They viewed time through three distinct dimensions — Chronos, Kairos, and Aion — each representing a diffe...
www.linkedin.com
December 24, 2025 at 4:47 PM
buildacashcow.bsky.social
www.linkedin.com/pulse/canada...
Canada’s Answer to Big Tech Social Media
Last week, I was introduced to a new social media platform called Northsocial.ca.
www.linkedin.com
December 17, 2025 at 2:01 PM
buildacashcow.bsky.social
www.linkedin.com/pulse/develo...
Developing the Leadership Edge No One Talks About: Intuition
Every leader has had that moment—an idea that seems to appear out of thin air, an insight that arrives before the data does, a knowing that feels almost unfairly accurate. That is intuition at work.
www.linkedin.com
December 11, 2025 at 1:36 PM
buildacashcow.bsky.social
www.linkedin.com/pulse/future...
The Future of Work: Why AI Won’t Replace Us—But It Will Redefine Who Thrives
AI is marching into the global economy like an over-caffeinated intern: fast, tireless, and ready to take over every repetitive task it can get its digital hands on. But despite the fear-mongering hea...
www.linkedin.com
December 2, 2025 at 5:33 PM
buildacashcow.bsky.social
www.linkedin.com/pulse/real-s...
The Real Startup Killer Isn’t Competition—It’s the Devil in Your Head
How to Break Free From Drift, Fear, and Misalignment in Business I just finished reviewing Outwitting the Devil, one of Napoleon Hill’s most provocative works—written in 1938 but unpublished until 201...
www.linkedin.com
November 27, 2025 at 4:03 PM
buildacashcow.bsky.social
www.linkedin.com/pulse/why-ev...
Why Every Business Owner Should Become a WRN Market Partner (If You Actually Want to Grow)
Let’s be straight: most business owners are running far below their real capacity. They set timid goals, take polite action, and then wonder why their revenue curve looks like a flatline on a hospital...
www.linkedin.com
November 20, 2025 at 2:11 PM
buildacashcow.bsky.social
www.linkedin.com/pulse/ai-com...
AI Is Coming for Your Livelihood—What Are You Going to Do About It?
Artificial Intelligence isn’t knocking politely at the door anymore—it’s already in your office, on your phone, and competing for your customers’ attention. The pace of disruption is ruthless.
www.linkedin.com
November 4, 2025 at 6:37 PM
buildacashcow.bsky.social
www.wbn.digital/why-most-sma...
Why Most Small Businesses Fail—and How WRN Turns the Odds Around
Roughly 50% of small businesses fail within five years, and nearly two-thirds don’t survive a full decade, according to the U.S. Bureau of Labor Statistics
www.wbn.digital
October 21, 2025 at 4:02 PM
buildacashcow.bsky.social
www.linkedin.com/pulse/future...
The Future Doesn’t Shout—It Whispers: How Intuition Turns Weak Signals into Strategic Advantage
In business strategy, major shifts rarely announce themselves with fanfare. They begin as faint whispers—small customer complaints, subtle shifts in buying behavior, or emerging technologies that few ...
www.linkedin.com
October 13, 2025 at 3:05 PM
buildacashcow.bsky.social
@joseph-willmott.bsky.social

www.wbn.digital/thanksgiving...
Thanksgiving in Business: Harvesting Success and Sowing Gratitude
This season reminds us that abundance doesn’t come from luck—it comes from planting consistently, nurturing relationships, and adapting when the weather (or the market) turns.
www.wbn.digital
October 13, 2025 at 2:22 PM
buildacashcow.bsky.social
@joseph-willmott.bsky.social Joseph Willmott, CEO of World Referral Network
worldreferralnetwork.com
[email protected]
604-612-9494
www.linkedin.com/in/joseph-wi...
Follow me on Bluesky bsky.app/profile/buil...
Home | World Referral Network
worldreferralnetwork.com
October 13, 2025 at 2:18 PM
buildacashcow.bsky.social
www.linkedin.com/pulse/turnin...
Turning Weak Signals into Strategic Advantage
In times of rapid economic or social change, weak signals often hold the key to future success. These are the faint hints—emerging behaviors, unmet needs, or shifting attitudes—that reveal where marke...
www.linkedin.com
October 6, 2025 at 1:44 PM
buildacashcow.bsky.social
www.wbn.digital/standing-out...
Standing Out in a Crowded Market
Independent retailers often struggle to survive against big-box chains. A boutique outdoor gear shop faced this exact battle.
www.wbn.digital
September 29, 2025 at 1:47 PM
buildacashcow.bsky.social
www.linkedin.com/pulse/how-ma...
How Market-Focused Planning Helps Businesses Win Where It Counts
When a small software company named HealthSpace struggled to stay afloat, its leadership was at a crossroads. They had an innovative concept, but reality painted a different picture: undercapitalized,...
www.linkedin.com
September 17, 2025 at 12:54 PM
buildacashcow.bsky.social
www.wbn.digital/my-ai-writes...
My AI Writes Better Than I… Well, Kind Of
If I ask AI to write it, is it really mine?
www.wbn.digital
September 10, 2025 at 1:05 PM
buildacashcow.bsky.social
www.wbn.digital/evs-vs-gas-e...
EVs vs Gas Engines: Déjà Vu From the Horse and Buggy Days
The great EV vs gas engine debate isn’t new—it’s just history on repeat. A century ago, the argument wasn’t Tesla vs Toyota—it was buggy whip vs automobile. And trust me, those conversations sounded a...
www.wbn.digital
August 20, 2025 at 7:19 PM
buildacashcow.bsky.social
www.wbn.digital/pivot-to-pro...
Pivot to Profit: Leveraging Market Focused Planning in Times of Market Disruption
In an unpredictable business environment, relying solely on traditional strategic planning often leaves companies ill-prepared for sudden market shifts. Conventional planning methods typically begin f...
www.wbn.digital
August 11, 2025 at 12:48 PM
buildacashcow.bsky.social
www.wbn.digital/this-is-the-...
This Is the Last Year You Can Grow Without Automation—Here’s Why
In today’s economy, speed, precision, and scale win the game. And if you're not automating your marketing, lead generation, lead conversion, and customer fulfillment, you're already behind.
www.wbn.digital
July 15, 2025 at 1:59 PM
buildacashcow.bsky.social
www.wbn.digital/winning-cust...
Winning Customers Starts with Rejection—Not Perfection
Better features, better pricing, better service—it all makes sense on the surface. But here’s the counterintuitive truth: people don’t buy the best product—they buy the one they’re willing to reject s...
www.wbn.digital
June 24, 2025 at 2:03 PM