The Bulleit Group
@bulleitgroup.bsky.social
A strategic communications agency that positions your brand in the right conversations.
The Bulleit Group will be closed from December 24th through January 2nd.
We’ll be back on January 5th, recharged and ready to help teams sharpen their narratives for the year ahead.
Wishing everyone a restful and well-deserved holiday break.
We’ll be back on January 5th, recharged and ready to help teams sharpen their narratives for the year ahead.
Wishing everyone a restful and well-deserved holiday break.
December 23, 2025 at 2:11 PM
The Bulleit Group will be closed from December 24th through January 2nd.
We’ll be back on January 5th, recharged and ready to help teams sharpen their narratives for the year ahead.
Wishing everyone a restful and well-deserved holiday break.
We’ll be back on January 5th, recharged and ready to help teams sharpen their narratives for the year ahead.
Wishing everyone a restful and well-deserved holiday break.
In our latest Substack, @katiehelander.bsky.social, Director at The Bulleit Group, reflects on why trust grows through consistency, curiosity, and human connection, and why that approach tends to last longer than quick wins.
Read more 👇
tinyurl.com/fpu6jybf
Read more 👇
tinyurl.com/fpu6jybf
Authentic Relationships Beat Quick Wins Every Time
Why trust, familiarity, and showing up matter more than access in today’s media landscape.
tinyurl.com
December 18, 2025 at 4:29 PM
In our latest Substack, @katiehelander.bsky.social, Director at The Bulleit Group, reflects on why trust grows through consistency, curiosity, and human connection, and why that approach tends to last longer than quick wins.
Read more 👇
tinyurl.com/fpu6jybf
Read more 👇
tinyurl.com/fpu6jybf
Earlier this year, The Bulleit Group won a 2025 Innovation SABRE Award for our work with Civitai.
As AI scrutiny grows, the case for trust-first storytelling still stands.
tinyurl.com/2534tjrp
As AI scrutiny grows, the case for trust-first storytelling still stands.
tinyurl.com/2534tjrp
December 17, 2025 at 5:49 PM
Earlier this year, The Bulleit Group won a 2025 Innovation SABRE Award for our work with Civitai.
As AI scrutiny grows, the case for trust-first storytelling still stands.
tinyurl.com/2534tjrp
As AI scrutiny grows, the case for trust-first storytelling still stands.
tinyurl.com/2534tjrp
AI search is now the front door to brand discovery. Webflow’s AEO Playbook demonstrates how to stay visible and accurate as models transform the way stories are shared.
Bulleit co-founder and CEO, Kyle Arteaga, added his perspective to the guide.
🔗 wfl.io/49Cz181
Bulleit co-founder and CEO, Kyle Arteaga, added his perspective to the guide.
🔗 wfl.io/49Cz181
December 16, 2025 at 5:19 PM
AI search is now the front door to brand discovery. Webflow’s AEO Playbook demonstrates how to stay visible and accurate as models transform the way stories are shared.
Bulleit co-founder and CEO, Kyle Arteaga, added his perspective to the guide.
🔗 wfl.io/49Cz181
Bulleit co-founder and CEO, Kyle Arteaga, added his perspective to the guide.
🔗 wfl.io/49Cz181
One post does not build momentum.
Visibility grows through connected stories that reinforce each other across platforms and partners.
It is not about repetition. It is about rhythm.
Ideas scale through structure.
#NarrativeDesign #CommsStrategy
Visibility grows through connected stories that reinforce each other across platforms and partners.
It is not about repetition. It is about rhythm.
Ideas scale through structure.
#NarrativeDesign #CommsStrategy
December 15, 2025 at 5:26 PM
One post does not build momentum.
Visibility grows through connected stories that reinforce each other across platforms and partners.
It is not about repetition. It is about rhythm.
Ideas scale through structure.
#NarrativeDesign #CommsStrategy
Visibility grows through connected stories that reinforce each other across platforms and partners.
It is not about repetition. It is about rhythm.
Ideas scale through structure.
#NarrativeDesign #CommsStrategy
🔦 December Employee Spotlight!
Mollie brings strategic clarity and genuine excitement to every project. Her energy lifts the team, fuels momentum, and makes even the toughest deadlines doable. Her curiosity sharpens our storytelling and strategy. We’re so lucky to have her!
Mollie brings strategic clarity and genuine excitement to every project. Her energy lifts the team, fuels momentum, and makes even the toughest deadlines doable. Her curiosity sharpens our storytelling and strategy. We’re so lucky to have her!
December 10, 2025 at 3:27 PM
🔦 December Employee Spotlight!
Mollie brings strategic clarity and genuine excitement to every project. Her energy lifts the team, fuels momentum, and makes even the toughest deadlines doable. Her curiosity sharpens our storytelling and strategy. We’re so lucky to have her!
Mollie brings strategic clarity and genuine excitement to every project. Her energy lifts the team, fuels momentum, and makes even the toughest deadlines doable. Her curiosity sharpens our storytelling and strategy. We’re so lucky to have her!
Curious how stories get built today? Our podcast, So What: The PR Strategy Podcast, goes inside the minds of the people shaping them.
tinyurl.com/3dh3m28j
tinyurl.com/3dh3m28j
December 4, 2025 at 6:55 PM
Curious how stories get built today? Our podcast, So What: The PR Strategy Podcast, goes inside the minds of the people shaping them.
tinyurl.com/3dh3m28j
tinyurl.com/3dh3m28j
Great stories spark interest. Strategic stories create alignment and action. They provide teams and markets with a shared language, transforming narrative into direction and momentum.
December 2, 2025 at 5:32 PM
Great stories spark interest. Strategic stories create alignment and action. They provide teams and markets with a shared language, transforming narrative into direction and momentum.
If you're new here, we’re The Bulleit Group, a strategic communications partner for high-stakes companies.
We help founders tell their story with clarity, show up consistently, and build reputations that hold under pressure.
Get in touch: bulleitgroup.com/contact/
We help founders tell their story with clarity, show up consistently, and build reputations that hold under pressure.
Get in touch: bulleitgroup.com/contact/
November 24, 2025 at 4:38 PM
If you're new here, we’re The Bulleit Group, a strategic communications partner for high-stakes companies.
We help founders tell their story with clarity, show up consistently, and build reputations that hold under pressure.
Get in touch: bulleitgroup.com/contact/
We help founders tell their story with clarity, show up consistently, and build reputations that hold under pressure.
Get in touch: bulleitgroup.com/contact/
Time’s new AI agent (time.com/7332572/the-...) lets readers ask questions, generate summaries, listen to audio briefings, and explore a century of journalism in 13 languages.
A newsroom archive is becoming an interactive product.
A newsroom archive is becoming an interactive product.
The Story Behind the TIME AI Agent
Introducing the TIME AI Agent, an AI-powered platform built on trusted reporting and advanced generative tech.
time.com
November 18, 2025 at 5:45 PM
Time’s new AI agent (time.com/7332572/the-...) lets readers ask questions, generate summaries, listen to audio briefings, and explore a century of journalism in 13 languages.
A newsroom archive is becoming an interactive product.
A newsroom archive is becoming an interactive product.
Every message you share now passes through an algorithm before it reaches an audience.
Here’s how to make the algorithm your ally, not your obstacle. 👇
#Algorithm #SocialMedia #PR #Comms
Here’s how to make the algorithm your ally, not your obstacle. 👇
#Algorithm #SocialMedia #PR #Comms
November 13, 2025 at 4:34 PM
Every message you share now passes through an algorithm before it reaches an audience.
Here’s how to make the algorithm your ally, not your obstacle. 👇
#Algorithm #SocialMedia #PR #Comms
Here’s how to make the algorithm your ally, not your obstacle. 👇
#Algorithm #SocialMedia #PR #Comms
Starbucks’ glass bear cup sold out in hours — shaping drinkware into a collectible and turning a product drop into a cultural moment. ☕🧸
What this tells us as communicators 👇
What this tells us as communicators 👇
November 10, 2025 at 3:54 PM
Starbucks’ glass bear cup sold out in hours — shaping drinkware into a collectible and turning a product drop into a cultural moment. ☕🧸
What this tells us as communicators 👇
What this tells us as communicators 👇
If purpose isn’t visible, it isn’t working.
Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it.
That’s how purpose drives credibility.
#StrategicCommunications #PR #MissionStatement
Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it.
That’s how purpose drives credibility.
#StrategicCommunications #PR #MissionStatement
November 7, 2025 at 6:29 PM
If purpose isn’t visible, it isn’t working.
Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it.
That’s how purpose drives credibility.
#StrategicCommunications #PR #MissionStatement
Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it.
That’s how purpose drives credibility.
#StrategicCommunications #PR #MissionStatement
Every company has a mission statement.
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
November 5, 2025 at 7:46 PM
Every company has a mission statement.
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
The difference between saying it and living it is whether that mission shows up in your communications.
#StrategicComms
B2B brands often treat YouTube as a “publish and hope” channel. BG CEO Kyle Arteaga explains that real success comes from distribution.
See more: tinyurl.com/bdf8emyc
See more: tinyurl.com/bdf8emyc
How To Generate B2B Leads On YouTube: 15 Critical Steps
In a rush to publish, B2B brands may skip key steps that determine whether YouTube content gets views, addresses needs and drives conversions or languishes in cyberspace.
tinyurl.com
November 3, 2025 at 4:55 PM
B2B brands often treat YouTube as a “publish and hope” channel. BG CEO Kyle Arteaga explains that real success comes from distribution.
See more: tinyurl.com/bdf8emyc
See more: tinyurl.com/bdf8emyc
👻 Every Halloween, someone declares the press release dead.
But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand.
However, not all press releases or wire services are equal.
📖 Read more: tinyurl.com/yfynx8bm
But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand.
However, not all press releases or wire services are equal.
📖 Read more: tinyurl.com/yfynx8bm
October 30, 2025 at 8:51 PM
👻 Every Halloween, someone declares the press release dead.
But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand.
However, not all press releases or wire services are equal.
📖 Read more: tinyurl.com/yfynx8bm
But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand.
However, not all press releases or wire services are equal.
📖 Read more: tinyurl.com/yfynx8bm
Two U.S. federal judges just confirmed they used AI tools to help draft rulings. The results included factual errors. (tinyurl.com/3uvh7c43)
The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
October 28, 2025 at 5:33 PM
Two U.S. federal judges just confirmed they used AI tools to help draft rulings. The results included factual errors. (tinyurl.com/3uvh7c43)
The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
Congrats to @gotoimpulse.bsky.social on being named one of Fast Company’s Next Big Things in Tech — a well-earned recognition for the team redefining the possibilities of in-space mobility. 🌌
www.fastcompany.com/91410998/spa...
www.fastcompany.com/91410998/spa...
The 5 next big things in space and telecom for 2025
The space-age dream of zero-G manufacturing, the down-to-earth desire of cheaper wireless service, and more.
www.fastcompany.com
October 24, 2025 at 4:50 PM
Congrats to @gotoimpulse.bsky.social on being named one of Fast Company’s Next Big Things in Tech — a well-earned recognition for the team redefining the possibilities of in-space mobility. 🌌
www.fastcompany.com/91410998/spa...
www.fastcompany.com/91410998/spa...
One headline won’t build momentum.
Our latest Substack shows how to turn coverage into a visibility system: tinyurl.com/msn6knyu
Our latest Substack shows how to turn coverage into a visibility system: tinyurl.com/msn6knyu
PR is a System, Not a Transaction
Turning PR from a series of moments into a measurable system for sustained visibility and credibility.
tinyurl.com
October 22, 2025 at 3:02 PM
One headline won’t build momentum.
Our latest Substack shows how to turn coverage into a visibility system: tinyurl.com/msn6knyu
Our latest Substack shows how to turn coverage into a visibility system: tinyurl.com/msn6knyu
Most companies think LLMs crawl their websites. They don’t.
As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.
Full article: tinyurl.com/4cm5xssw
As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.
Full article: tinyurl.com/4cm5xssw
October 20, 2025 at 6:13 PM
Most companies think LLMs crawl their websites. They don’t.
As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.
Full article: tinyurl.com/4cm5xssw
As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO.
Full article: tinyurl.com/4cm5xssw
Katie and Morgan are representing Bulleit at Dreamforce this week, connecting with innovators and joining the energy at Jumpstart Agent’s Jumpstart Jam yesterday.
We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
October 15, 2025 at 7:02 PM
Katie and Morgan are representing Bulleit at Dreamforce this week, connecting with innovators and joining the energy at Jumpstart Agent’s Jumpstart Jam yesterday.
We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
In a recent PR Daily feature on how to handle “non-stories," our CEO, Kyle Arteaga, shares how testing ideas on social media can sharpen strategy before pitching.
Read the whole piece: www.prdaily.com/what-to-do-w...
Read the whole piece: www.prdaily.com/what-to-do-w...
What to do when you’re asked to pitch a bad story - PR Daily
Practical strategies for pushing back.
www.prdaily.com
October 14, 2025 at 5:25 PM
In a recent PR Daily feature on how to handle “non-stories," our CEO, Kyle Arteaga, shares how testing ideas on social media can sharpen strategy before pitching.
Read the whole piece: www.prdaily.com/what-to-do-w...
Read the whole piece: www.prdaily.com/what-to-do-w...
Have you tuned in yet? 🎧
So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.
Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.
🎙️ tinyurl.com/55w6hsxt
So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.
Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.
🎙️ tinyurl.com/55w6hsxt
October 10, 2025 at 5:00 PM
Have you tuned in yet? 🎧
So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.
Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.
🎙️ tinyurl.com/55w6hsxt
So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms.
Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next.
🎙️ tinyurl.com/55w6hsxt
Our latest #EmployeeSpotlight: Carly Bourne ✨
Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.
Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.
October 8, 2025 at 6:46 PM
Our latest #EmployeeSpotlight: Carly Bourne ✨
Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.
Known for her “get it done” energy, sharp wit, and big heart, Carly embodies the best aspects of Bulleit culture every day.
AI dominates headlines, but adoption is lagging (tinyurl.com/4x99yjv2).
At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.
Creativity, strategy, and relationships remain the leading factors.
At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.
Creativity, strategy, and relationships remain the leading factors.
October 6, 2025 at 5:04 PM
AI dominates headlines, but adoption is lagging (tinyurl.com/4x99yjv2).
At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.
Creativity, strategy, and relationships remain the leading factors.
At Bulleit, our nimble team turns that gap into an advantage by experimenting, adapting, and integrating AI where it makes us sharper, not noisier.
Creativity, strategy, and relationships remain the leading factors.