With an outstanding commitment to social equity, advocacy, and mission-driven fundraising, Dr. Kristal May is joining Boston University, Questrom School of Business as the Executive Director of the Ra...

We are proud to share that Jetson Leder-Luis, Assistant Professor of Markets, Public Policy, and Law has been appointed by

I just voted for this finalist to win a Signal Listener's Choice Award. You should too.

Taco Bell CEO Sean Tresvant joined us at Boston University’s Questrom School of Business for an inspiring Insights@Questrom conversation. Sean shared how he went from Nike and Jordan Brand to leading Taco Bell, offering lessons on leadership, brand strategy, and innovation. He broke down Taco Bell’s “magic formula”—balancing culture, value, innovation, and digital transformation—while keeping consumers at the heart of every decision Students heard firsthand about: - Building a championship team culture and leading with authenticity - Embracing AI and digital tools to enhance both customer and team member experiences - Staying close to consumers through value, customization, and fan-driven content - Navigating the leap from CMO to CEO and influencing franchisee networks - Paying it forward through inclusion, mentorship, and Taco Bell Foundation initiatives From sharing favorite menu items (Crunchy Tacos and Street Chalupas) to big bets on Live Más Café, Sean reminded students that great brands are built by staying curious, resilient, and relentlessly consumer-focused.