Drew Carmichael
@bydrewc.bsky.social
Running up the biggest agency in Australia - eCom, Automotive, Aeronautical, Brick and Mortar, Crypto
Ads don’t “feel” like ads anymore.
AI’s rewriting the rules in real time.
Are you ahead of it or reacting to it?
AI’s rewriting the rules in real time.
Are you ahead of it or reacting to it?
June 24, 2025 at 11:58 PM
Ads don’t “feel” like ads anymore.
AI’s rewriting the rules in real time.
Are you ahead of it or reacting to it?
AI’s rewriting the rules in real time.
Are you ahead of it or reacting to it?
The ad game flipped.
AI’s not a trend, it’s the new standard.
Are you keeping up?
AI’s not a trend, it’s the new standard.
Are you keeping up?
June 24, 2025 at 6:04 AM
The ad game flipped.
AI’s not a trend, it’s the new standard.
Are you keeping up?
AI’s not a trend, it’s the new standard.
Are you keeping up?
AI has changed the advertising landscape dramatically. If you're still running ads like it’s 2020, you are already falling behind. What is your new advantage?
June 24, 2025 at 1:29 AM
AI has changed the advertising landscape dramatically. If you're still running ads like it’s 2020, you are already falling behind. What is your new advantage?
You don’t need a new idea.
You need to commit to the one you keep avoiding.
You need to commit to the one you keep avoiding.
June 23, 2025 at 4:43 AM
You don’t need a new idea.
You need to commit to the one you keep avoiding.
You need to commit to the one you keep avoiding.
Great offers sell without begging.
Weak ones need 4 follow-ups and a prayer.
Weak ones need 4 follow-ups and a prayer.
June 23, 2025 at 12:04 AM
Great offers sell without begging.
Weak ones need 4 follow-ups and a prayer.
Weak ones need 4 follow-ups and a prayer.
You don’t need more ads.
You need better angles.
You need better angles.
June 22, 2025 at 4:10 AM
You don’t need more ads.
You need better angles.
You need better angles.
Unpopular opinion:
Most people don’t burn out from working too much.
They burn out from doing stuff that doesn’t matter.
Most people don’t burn out from working too much.
They burn out from doing stuff that doesn’t matter.
June 22, 2025 at 1:01 AM
Unpopular opinion:
Most people don’t burn out from working too much.
They burn out from doing stuff that doesn’t matter.
Most people don’t burn out from working too much.
They burn out from doing stuff that doesn’t matter.
Most agencies don't lose clients because of results.
They lose them because they vanish after onboarding.
Here’s the real pipeline killer:
Waiting 2 days to reply to a hot lead.
Reminder for agency owners:
Your work doesn’t speak for itself.
Clients need updates, not silence.
They lose them because they vanish after onboarding.
Here’s the real pipeline killer:
Waiting 2 days to reply to a hot lead.
Reminder for agency owners:
Your work doesn’t speak for itself.
Clients need updates, not silence.
June 21, 2025 at 7:11 AM
Most agencies don't lose clients because of results.
They lose them because they vanish after onboarding.
Here’s the real pipeline killer:
Waiting 2 days to reply to a hot lead.
Reminder for agency owners:
Your work doesn’t speak for itself.
Clients need updates, not silence.
They lose them because they vanish after onboarding.
Here’s the real pipeline killer:
Waiting 2 days to reply to a hot lead.
Reminder for agency owners:
Your work doesn’t speak for itself.
Clients need updates, not silence.
Let’s stop pretending:
Bad ads aren’t caused by low budgets.
They’re caused by lazy hooks.
Truth bomb:
“Scaling” a funnel that doesn’t convert at $20/day
just means burning more money.
You don’t need more traffic.
You need a page that doesn’t scare people off.
Bad ads aren’t caused by low budgets.
They’re caused by lazy hooks.
Truth bomb:
“Scaling” a funnel that doesn’t convert at $20/day
just means burning more money.
You don’t need more traffic.
You need a page that doesn’t scare people off.
June 21, 2025 at 4:32 AM
Let’s stop pretending:
Bad ads aren’t caused by low budgets.
They’re caused by lazy hooks.
Truth bomb:
“Scaling” a funnel that doesn’t convert at $20/day
just means burning more money.
You don’t need more traffic.
You need a page that doesn’t scare people off.
Bad ads aren’t caused by low budgets.
They’re caused by lazy hooks.
Truth bomb:
“Scaling” a funnel that doesn’t convert at $20/day
just means burning more money.
You don’t need more traffic.
You need a page that doesn’t scare people off.
Unpopular truth:
Your offer isn’t irresistible.
It’s just complicated.
If you have to explain it 3 times...
It’s not a good offer. It’s a brochure.
Reminder:
People don’t buy “value.”
They buy outcomes.
Your offer isn’t irresistible.
It’s just complicated.
If you have to explain it 3 times...
It’s not a good offer. It’s a brochure.
Reminder:
People don’t buy “value.”
They buy outcomes.
June 21, 2025 at 1:10 AM
Unpopular truth:
Your offer isn’t irresistible.
It’s just complicated.
If you have to explain it 3 times...
It’s not a good offer. It’s a brochure.
Reminder:
People don’t buy “value.”
They buy outcomes.
Your offer isn’t irresistible.
It’s just complicated.
If you have to explain it 3 times...
It’s not a good offer. It’s a brochure.
Reminder:
People don’t buy “value.”
They buy outcomes.
First sale felt unreal.
Now it’s normal.
Crazy how fast things change when you stop hesitating.
What changed everything for you?
Now it’s normal.
Crazy how fast things change when you stop hesitating.
What changed everything for you?
June 20, 2025 at 7:59 AM
First sale felt unreal.
Now it’s normal.
Crazy how fast things change when you stop hesitating.
What changed everything for you?
Now it’s normal.
Crazy how fast things change when you stop hesitating.
What changed everything for you?
I closed my first client with zero experience and way too much confidence.
What was your first sale?
What was your first sale?
June 20, 2025 at 4:15 AM
I closed my first client with zero experience and way too much confidence.
What was your first sale?
What was your first sale?
Biggest lesson at 19:
Most people don’t need more advice, they just need to move.
What’s the one thing that pushed you to finally start?
Most people don’t need more advice, they just need to move.
What’s the one thing that pushed you to finally start?
June 20, 2025 at 12:31 AM
Biggest lesson at 19:
Most people don’t need more advice, they just need to move.
What’s the one thing that pushed you to finally start?
Most people don’t need more advice, they just need to move.
What’s the one thing that pushed you to finally start?
Didn’t wait for permission.
Didn’t follow a playbook.
Just built it.
Didn’t follow a playbook.
Just built it.
June 19, 2025 at 6:57 AM
Didn’t wait for permission.
Didn’t follow a playbook.
Just built it.
Didn’t follow a playbook.
Just built it.
Started with a laptop and a Google Doc.
Still using both.
Still using both.
June 19, 2025 at 4:12 AM
Started with a laptop and a Google Doc.
Still using both.
Still using both.
The people who doubted me are still watching.
That’s enough.
That’s enough.
June 19, 2025 at 12:29 AM
The people who doubted me are still watching.
That’s enough.
That’s enough.
Some of you aren’t unmotivated.
You’re just exhausted from trying to hold it all together in silence.
This one’s for the builders carrying more than they show
You’re just exhausted from trying to hold it all together in silence.
This one’s for the builders carrying more than they show
June 18, 2025 at 7:04 AM
Some of you aren’t unmotivated.
You’re just exhausted from trying to hold it all together in silence.
This one’s for the builders carrying more than they show
You’re just exhausted from trying to hold it all together in silence.
This one’s for the builders carrying more than they show
Some people don’t need a new strategy.
They just need to hear:
“You’re not behind. You’re just building something real.”
This is for the ones quietly showing up every day
They just need to hear:
“You’re not behind. You’re just building something real.”
This is for the ones quietly showing up every day
June 18, 2025 at 4:52 AM
Some people don’t need a new strategy.
They just need to hear:
“You’re not behind. You’re just building something real.”
This is for the ones quietly showing up every day
They just need to hear:
“You’re not behind. You’re just building something real.”
This is for the ones quietly showing up every day
You don’t need motivation.
You don’t need another course.
You need to trust the process.
especially when it feels like nothing’s working.
You don’t need another course.
You need to trust the process.
especially when it feels like nothing’s working.
June 18, 2025 at 12:06 AM
You don’t need motivation.
You don’t need another course.
You need to trust the process.
especially when it feels like nothing’s working.
You don’t need another course.
You need to trust the process.
especially when it feels like nothing’s working.
Here’s the truth:
Growth is boring.
It’s quiet.
It’s invisible until it isn’t.
And most people quit right before it shows.
Growth is boring.
It’s quiet.
It’s invisible until it isn’t.
And most people quit right before it shows.
June 17, 2025 at 6:23 AM
Here’s the truth:
Growth is boring.
It’s quiet.
It’s invisible until it isn’t.
And most people quit right before it shows.
Growth is boring.
It’s quiet.
It’s invisible until it isn’t.
And most people quit right before it shows.
The fact that you haven’t quit.
that you’re still trying, still showing up, still learning…
That says everything.
That’s what makes you different.
that you’re still trying, still showing up, still learning…
That says everything.
That’s what makes you different.
June 17, 2025 at 5:26 AM
The fact that you haven’t quit.
that you’re still trying, still showing up, still learning…
That says everything.
That’s what makes you different.
that you’re still trying, still showing up, still learning…
That says everything.
That’s what makes you different.
Don't mistake slow growth for failure. You're establishing roots, not just reach, and roots require time.
June 16, 2025 at 7:50 AM
Don't mistake slow growth for failure. You're establishing roots, not just reach, and roots require time.
You may be carrying burdens that others may not grasp:
→ The drive to "make it" before a certain age
→ The challenge to prove doubters wrong
→ The determination to seize every opportunity.
It's a heavy load, but remember, you are not alone.
→ The drive to "make it" before a certain age
→ The challenge to prove doubters wrong
→ The determination to seize every opportunity.
It's a heavy load, but remember, you are not alone.
June 16, 2025 at 5:09 AM
You may be carrying burdens that others may not grasp:
→ The drive to "make it" before a certain age
→ The challenge to prove doubters wrong
→ The determination to seize every opportunity.
It's a heavy load, but remember, you are not alone.
→ The drive to "make it" before a certain age
→ The challenge to prove doubters wrong
→ The determination to seize every opportunity.
It's a heavy load, but remember, you are not alone.
The truth? Sometimes, it’s not about doing more, it’s about staying committed long enough for it to resonate. Consistency is quiet, until it’s not.
June 15, 2025 at 12:38 AM
The truth? Sometimes, it’s not about doing more, it’s about staying committed long enough for it to resonate. Consistency is quiet, until it’s not.
It's easy to feel behind when people share their successes constantly.
But comparison is a trap.
No one shares their quiet losses, self-doubt, or rock bottoms.
You're doing just fine.
But comparison is a trap.
No one shares their quiet losses, self-doubt, or rock bottoms.
You're doing just fine.
June 13, 2025 at 12:52 AM
It's easy to feel behind when people share their successes constantly.
But comparison is a trap.
No one shares their quiet losses, self-doubt, or rock bottoms.
You're doing just fine.
But comparison is a trap.
No one shares their quiet losses, self-doubt, or rock bottoms.
You're doing just fine.