Michael White
@bytewhite.bsky.social
Director @ Kekst CNC (Publicis). Lead teams on data-led insights for reputation management. Work with companies around the world. Proud geek.
New article 🗞️ The recent attack on Trustpilot cast my mind back to a similar situation I had to manage. Let me know if you have any reflections 👇
open.substack.com/pub/whitewik...
open.substack.com/pub/whitewik...
What the short seller attack on Trustpilot teaches us about reputation management
The temptation when accused of a 'mafia-style extortion campaign' is to shout. Trustpilot shows us how to respond in crisis and regain financial loss.
open.substack.com
December 12, 2025 at 8:30 AM
New article 🗞️ The recent attack on Trustpilot cast my mind back to a similar situation I had to manage. Let me know if you have any reflections 👇
open.substack.com/pub/whitewik...
open.substack.com/pub/whitewik...
Decided that I’m going to invest time in Substack properly, starting with my interview with Wikipedia Founder Jimmy Wales. Do follow, subscribe, all that stuff. Would be great to connect whitewiki.substack.com/p/talking-tr... 🤝
Talking trust with Wikipedia Founder Jimmy Wales
Recently, I sat down with Jimmy Wales for a wide-ranging conversation about trust: how it’s built, how it’s lost, and how it might be regained.
whitewiki.substack.com
December 11, 2025 at 10:07 PM
Decided that I’m going to invest time in Substack properly, starting with my interview with Wikipedia Founder Jimmy Wales. Do follow, subscribe, all that stuff. Would be great to connect whitewiki.substack.com/p/talking-tr... 🤝
New post! ☢️
This WW2 pocket watch is still ticking - and still radioactive
A Swiss-made timepiece became a symbol of wartime innovation and postwar radiation risks
open.substack.com
November 3, 2025 at 9:33 PM
New post! ☢️
Another item from my spicy collection 🌶️ ☢️
open.substack.com/pub/radiumqu...
open.substack.com/pub/radiumqu...
Don't keep this WW1 compass in your pocket
A prismatic compass produced by Francis Barker & Sons that is accutely radioactive
open.substack.com
August 31, 2025 at 8:06 AM
Another item from my spicy collection 🌶️ ☢️
open.substack.com/pub/radiumqu...
open.substack.com/pub/radiumqu...
What’s the worst thing you’ve impulse purchased on the internet? Go on, try me.
I impulse purchased uranium on the internet and regret it
As impulse buys go, buying uranium goes on my list of ‘bad things that have happened after a beer’
open.substack.com
August 21, 2025 at 6:09 PM
What’s the worst thing you’ve impulse purchased on the internet? Go on, try me.
Popping up to say that I’ve started a Substack NOT about comms. Instead, my niche hobby of collecting radioactive objects. Please consider subscribing 🙏 open.substack.com/pub/radiumquest
Radium Quest | Michael White | Substack
Discovering uranium glass, radium, and other radioactive objects to unearth their stories. Click to read Radium Quest, by Michael White, a Substack publication. Launched 2 days ago.
open.substack.com
August 17, 2025 at 5:45 AM
Popping up to say that I’ve started a Substack NOT about comms. Instead, my niche hobby of collecting radioactive objects. Please consider subscribing 🙏 open.substack.com/pub/radiumquest
In a special Kekst CNC and Securitas Group collaboration, I joined the ‘stage’ with Mike Evans from Securitas in Stockholm yesterday to present on the communications risks presented by mis-, dis- and malinformation. Excellent questions from local comms heads 👍
March 13, 2025 at 7:19 AM
In a special Kekst CNC and Securitas Group collaboration, I joined the ‘stage’ with Mike Evans from Securitas in Stockholm yesterday to present on the communications risks presented by mis-, dis- and malinformation. Excellent questions from local comms heads 👍
So the internet is eating itself, gradually regurgitating information that hasn’t had any human oversight. The casualties? Trust and truth. Our mistake? Replacing human originality.
AI slop is suffocating the web, according to a new study of the prevalence of AI-generated content in everything from consumer complaints to press releases. My latest for @fastcompany.com www.fastcompany.com/91293162/ai-...
AI slop is suffocating the web, says a new study
New research highlights the scale of the internet's AI-generated content problem.
www.fastcompany.com
March 11, 2025 at 8:53 AM
So the internet is eating itself, gradually regurgitating information that hasn’t had any human oversight. The casualties? Trust and truth. Our mistake? Replacing human originality.
Reposted by Michael White
@bsky.app CEO @jay.bsky.team details how the platform utilizes open networks to allow users to craft their own social media experience while maintaining their personal privacy.
March 10, 2025 at 10:03 PM
@bsky.app CEO @jay.bsky.team details how the platform utilizes open networks to allow users to craft their own social media experience while maintaining their personal privacy.
Arrived home from London to find my Kribensis have more little ones. Still have 8 from the last batch, plus the parents… now looking at 50 more. Err, anyone need any #tropicalfish?
March 5, 2025 at 7:04 AM
Arrived home from London to find my Kribensis have more little ones. Still have 8 from the last batch, plus the parents… now looking at 50 more. Err, anyone need any #tropicalfish?
Meeting @stokel.bsky.social who extensively writes about how technology impacts our lives, was a pleasure. At our packed event this morning, we covered everything from AI reg, the changing media landscape, and crazy TikTok trends. An inspiring way to start the day.
February 27, 2025 at 2:12 PM
Meeting @stokel.bsky.social who extensively writes about how technology impacts our lives, was a pleasure. At our packed event this morning, we covered everything from AI reg, the changing media landscape, and crazy TikTok trends. An inspiring way to start the day.
We’re living in frightening times.
Massive encroachment by Bezos into The Washington Post’s opinion section - makes clear dissenting views will not be published
I still have not felt encroachment on my journalism on the news side, but if Bezos tries interfering with the news side I will be quitting immediately and letting you know
I still have not felt encroachment on my journalism on the news side, but if Bezos tries interfering with the news side I will be quitting immediately and letting you know
February 27, 2025 at 7:34 AM
We’re living in frightening times.
Some thoughts about the viability of community notes on social media to fact-check content. Since Jan, quite a few clients have been asking www.linkedin.com/pulse/fact-c...
Fact check: Do community notes work?
Last week Elon Musk claimed on X (previously Twitter) that “… @CommunityNotes is increasingly being gamed by governments & legacy media” before highlighing a poll about support for Ukraine’s President...
www.linkedin.com
February 26, 2025 at 8:58 AM
Some thoughts about the viability of community notes on social media to fact-check content. Since Jan, quite a few clients have been asking www.linkedin.com/pulse/fact-c...
Reposted by Michael White
Wow! Congrats to Bluesky for passing the milestone of 32 MILLION users. Spread the word!! 💙🦋
bsky-users.theo.io
bsky-users.theo.io
February 22, 2025 at 3:24 PM
Wow! Congrats to Bluesky for passing the milestone of 32 MILLION users. Spread the word!! 💙🦋
bsky-users.theo.io
bsky-users.theo.io
An important article that naturally focuses on the older generation but I do wonder about the potentially growing younger generations who are choosing to revert to older tech www.inkl.com/a/aPovYwfnVPX
‘The tyranny of apps’: those without smartphones are unfairly penalised, say campaigners
From loyalty cards, to restaurant meal deals or simply parking your car – it is harder and harder to get by without signing up to a multitude of apps
www.inkl.com
February 22, 2025 at 10:21 AM
An important article that naturally focuses on the older generation but I do wonder about the potentially growing younger generations who are choosing to revert to older tech www.inkl.com/a/aPovYwfnVPX
Can’t decide if the Facebook algorithm is brilliant, broken, or just plain desperate. This recommended page came out of nowhere. 🥴🫣
February 20, 2025 at 7:17 PM
Can’t decide if the Facebook algorithm is brilliant, broken, or just plain desperate. This recommended page came out of nowhere. 🥴🫣
Feels appropriate to share this.
President Zelenskyy has been one of the greatest leaders of our time, guiding Ukraine through the darkest period of its recent history, rising up to Russia’s unwarranted aggression, being an inspiration to the Ukrainian people and ensuring that Ukraine’s voice is heard on the world stage.
February 20, 2025 at 6:55 AM
Feels appropriate to share this.
Excellent overview by @beccacaddy.bsky.social of how AI is shaping up www.techradar.com/computing/ar...
5 massive AI trends I'm looking out for in 2025
The AI trends that will shape the next year – I hope
www.techradar.com
February 17, 2025 at 7:00 AM
Excellent overview by @beccacaddy.bsky.social of how AI is shaping up www.techradar.com/computing/ar...
Mainstream news must adapt 👉 “… social media has rewired the way they think about credibility. TikTok influencers are now our “friends.” The algorithm repeats and reinforces what we already believe. And a well-edited, engaging video is much more convincing...” fortune.com/2025/02/14/g...
Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok
It’s not that Gen Z doesn’t believe in experts. Rather, it’s that social media has rewired the way they think about credibility.
fortune.com
February 16, 2025 at 8:54 AM
Mainstream news must adapt 👉 “… social media has rewired the way they think about credibility. TikTok influencers are now our “friends.” The algorithm repeats and reinforces what we already believe. And a well-edited, engaging video is much more convincing...” fortune.com/2025/02/14/g...
Blood moon looming over the M25. Couldn’t believe how huge it looked. Video doesn’t do it much justice. Just 🤩 (video curtesy of my copilot!) #moon #bloodmoon
February 14, 2025 at 10:47 PM
Blood moon looming over the M25. Couldn’t believe how huge it looked. Video doesn’t do it much justice. Just 🤩 (video curtesy of my copilot!) #moon #bloodmoon
It’s not enough to correct misinformation with facts alone, you must actively engage with communities. Professor Anne Toomey’s article is a good reminder to why PR can’t be passive media or social media campaigns theconversation.com/address-scie...
Address science misinformation not by repeating the facts, but by building conversation and community
For science to have a meaningful impact on a group of people, new information needs to spread between trusted members of that community.
theconversation.com
February 14, 2025 at 8:42 AM
It’s not enough to correct misinformation with facts alone, you must actively engage with communities. Professor Anne Toomey’s article is a good reminder to why PR can’t be passive media or social media campaigns theconversation.com/address-scie...
Grim reading, confirmed by their own data. Especially when you spot your local sewage plant listed. Houses across from us have overflow running through the river at the end of their gardens on.ft.com/41boX1l
Most of Thames Water’s sewage plants unable to cope with demand
More than half of treatment sites do not have enough tanks or pipes to process volume of waste water, company data shows
on.ft.com
February 13, 2025 at 8:58 AM
Grim reading, confirmed by their own data. Especially when you spot your local sewage plant listed. Houses across from us have overflow running through the river at the end of their gardens on.ft.com/41boX1l
Reposted by Michael White
BBC just released damning research on AI assistants' news accuracy.
Results: 51% of AI responses had significant issues. 19% introduced errors when citing BBC. 13% misquoted or made up BBC content entirely. 🤐🤐
www.bbc.co.uk/aboutthebbc/... via @ezraeeman.bsky.social
Results: 51% of AI responses had significant issues. 19% introduced errors when citing BBC. 13% misquoted or made up BBC content entirely. 🤐🤐
www.bbc.co.uk/aboutthebbc/... via @ezraeeman.bsky.social
February 11, 2025 at 7:22 AM
BBC just released damning research on AI assistants' news accuracy.
Results: 51% of AI responses had significant issues. 19% introduced errors when citing BBC. 13% misquoted or made up BBC content entirely. 🤐🤐
www.bbc.co.uk/aboutthebbc/... via @ezraeeman.bsky.social
Results: 51% of AI responses had significant issues. 19% introduced errors when citing BBC. 13% misquoted or made up BBC content entirely. 🤐🤐
www.bbc.co.uk/aboutthebbc/... via @ezraeeman.bsky.social
Our partnership with the Munich Security Conference started in 2021, with this year's report highlighting five key geopolitical themes relevant to businesses amid continuing volatility. Data is based on a survey of 11,000 people across the G7 and BICS nations www.kekstcnc.com/insights/mun...
Munich Security Index 2025
The 2025 MSI highlights five themes crucial for businesses navigating global dynamics. These insights offer a roadmap for companies operating across markets and jurisdictions, helping them balance and...
www.kekstcnc.com
February 11, 2025 at 7:28 AM
Our partnership with the Munich Security Conference started in 2021, with this year's report highlighting five key geopolitical themes relevant to businesses amid continuing volatility. Data is based on a survey of 11,000 people across the G7 and BICS nations www.kekstcnc.com/insights/mun...
Greater digital literacy to identify false information is crucial. Especially as social platforms shift to community notes for verification. Current situation looks bleak though as climate disinformation is set to rise www.euractiv.com/section/tech...
Fake climate news thriving as politics and AI turbocharge disinformation crisis
Cognitive warfare remains a key part of Russia’s military strategy, with an estimated annual budget reaching $4 billion.
www.euractiv.com
February 9, 2025 at 9:25 AM
Greater digital literacy to identify false information is crucial. Especially as social platforms shift to community notes for verification. Current situation looks bleak though as climate disinformation is set to rise www.euractiv.com/section/tech...