Reading a section of our book on consumer resistance to persuasion. We, as skeptics, resist persuasion when it comes to strongly held attitudes toward our favorite brands. For instance, I will never agree that Pepsi tastes better than Coca-Cola, no matter how funny their ads are. 😤 #utpcb2024

Staying up late to read my textbook and I came across an illustration of Ms. Brown of M&M's, one of the brand's many "spokescharacters", and now I'm craving M&M's, the kind with the fudge brownie center. # consumer behavior #utpcb2024

I learned that there are 5 main core traits of personalities according to The Five-Factor Model of Personalities this past week. I think I fit into 3 out of the 5 of these... # consumer behavior #utpcb2024

Interesting how brands market their image to their targeted segment. Consumers' emotions or emotional needs seem to be most firms' go-to when it comes to motivating product consumption. # consumerbehavior #utpcb2024

I learned another term for studying. I will be conducting maintenance rehearsal before my next Consumer Behavior exam. Hoping it gets me an "A." (fingers crossed) #utpcb2024

The concept of culture in consumer behavior has been a fascinating read! Reading about different cultures' economic trends puts many things into perspective in the way certain products are purchased and utilized. Looking forward to continuing reading! #utpcb2024

You wouldn't think a novel's cover art would influence its sales so dramatically! It's interesting how that happened to be the case for several of Agatha Christie's "too gruesome" book covers in the mid-1980s. Looking forward to delving deeper into this topic! #utpcb2024