#ThisPRLife is a new series where we profile people in and around comms as an industry and find out more about what they do and what makes them tick. We chatted with NinjaVan's Wu Ying Ying.

www.youtube.com/shorts/-OlqJ...
@camilliadass.bsky.social

Happy Friday (and Valentine's Day)! Very pleased to introduce a new @provokemedia.com People feature for Fridays: 'This PR Life', developed by my wonderful new APAC colleague @camilliadass.bsky.social, includes a video diary and Q&A with an interesting comms pro. First instalment here!

I must say, less mainstream social apps like Bluesky and Red Note are certainly a lot more stable and less dramatic, making me wonder if the mainstream social media apps we know and love today will still be popular choices for advertisers and PR professionals in the months (or even days) to come.

Update: TikTok in the US is back online!