The trick here is not getting drawn in to massive user interview panel companies thinking you're going to get high quality B2B participants from technical fields.

These same people motivate their push for speed w/ aligning with the "business" needs rather than a vague sense of user-centrism

This doesn't make sense because rigor doesn't exist to be performative

Rigor exists to find "true" information (whether that is singular or multiple, epistemologically)