Carmiña Santamaria
carmirose.bsky.social
Carmiña Santamaria
@carmirose.bsky.social
Jesus Follower | 3x High-tech founder | Growth | Do things for good | Cat lover | Women's Empowerment advocate
I wrote about what comes next: the real conversation to have, why PE isn't the boogeyman, and what it takes to get exit-ready.

Full piece here 👉🏽 revenuehidden.substack.com/p/what-would...
What would it take for you to sell your company?
The conversation most business owners are avoiding. Who is taking over your business when you want out?
revenuehidden.substack.com
February 9, 2026 at 3:39 PM
$18 trillion in small-business value is about to change hands.

Most owners have zero succession plan.

And here's the hard part:
Your kids probably don't want the business. They watched the sacrifice, the times you were not there.

And they just don't want to go through it themselves.
February 9, 2026 at 3:22 PM
Here's something most business owners don't want to hear:

Your kids (more likely than not) don't want your business.

5.5 million family businesses in America, and the next generation would rather you sell and hand them the cash than take over the day-to-day.
February 9, 2026 at 3:17 PM