cartogravie
cartogravie.bsky.social
cartogravie
@cartogravie.bsky.social
thoughts on exceptional experiences as assets, business strategy and maximising client relationships🧠 straight from Camila’s desk👸🏽
Price is often blamed for a high churn rate.

I’d like you consider this instead:

What does your client feel the moment they sign your contract? 3 days later? 30?

Churn starts the moment they say yes to working with you.
June 2, 2025 at 7:25 AM
Business for us, is supposed to be built around the sweet spot where what you have to offer meets what your potential customers need and want.

The most important part is to do this in a way that feels good for you, your team, and your customers.
May 2, 2025 at 11:46 AM
Is your team burned out or are they poorly led?

(It’s the latter.)
April 30, 2025 at 8:18 PM
You don’t need to overhaul everything. You just need to intentionally design the moments that matter the most.
April 30, 2025 at 10:58 AM
The status quo is WAY more expensive than you realise.
April 25, 2025 at 4:36 PM
You’re losing out on right and ready dream clients and customers by refusing to handle objections.

All because some online coach who’s done nothing but scale their own personal brand said your ideal client shouldn’t have objections?

Be for real.
April 22, 2025 at 4:55 PM
You’ve put all that effort into defining your right and ready ideal client, and yet you only use this insight when trying to attract people.

In this economy?

Go find them. Be proactive. People only hate cold pitching when it’s done badly - and you’re going to do it well.
April 22, 2025 at 9:40 AM
Sometimes I look at my own business and think “this is all so obvious, do more businesses and leaders really need my help with designing experiences and nurturing relationships?”
April 21, 2025 at 3:48 PM
Had a conversation with a first-time job applicant who recently landed his first job. He’s about to graduate with a master’s degree in computer science and has been applying to different consulting firms.

.
April 21, 2025 at 3:48 PM
Your brand is not what you say it is. It’s the sum total of how people feel after every interaction with you, and whether they would care if you disappeared tomorrow.
April 17, 2025 at 6:06 PM
Benchmarking is a waste 99% of the time.

You end up looking the same, being the same, feeling the same as your competitors - competing in a sea of sameness.

This is bad for you, it’s asking to be commoditised, and it’s bad for the customers when there’s no variety or real difference.
April 15, 2025 at 9:51 AM
Re the Ghibli and AI dolls trends:

If you want to stand out in the market and be different from your competitors, why are you jumping on the *exact* same trends?

Because that’s a choice.
April 15, 2025 at 9:50 AM
Excellence is a strategic choice and needs to be top-down.

The *how* needs to be bottom-up.
April 11, 2025 at 1:31 PM
Now is the perfect time to reach out to former and existing clients and see if/how you can help and support them.

So many businesses are taking action right now - this provides big opportunities for those who are able to recognise and capitalise on it.
April 11, 2025 at 9:32 AM
Every time I mention giving my phone number to clients on this app, people come for me as if I committed a sin☠️😅

This is your reminder that Cartogravie is not an online service provider, and we do not serve hundreds or thousands of clients. We’re a boutique strategy studio. On purpose.
April 10, 2025 at 4:16 PM
Some of the best career advice I got when I was in corporate came from my own dad:

Make yourself irreplaceable to your manager.

And so I did. It didn’t take long before people started coming to me instead of her because she was too busy, or away, or in a mood.
April 10, 2025 at 7:36 AM
So many of our core memories are from age 18-30. Why? Because there are so many firsts in this period.

What firsts can you provide when working on designing exceptional experiences in your business?
April 9, 2025 at 6:42 PM
We design experiences so the time spent with you is time well spent for your clients - not to save them time.
April 9, 2025 at 6:24 PM
Are you auditing your business to assess where you can cut costs?

Good, you should.

And so are your clients.

Have you made yourself irreplaceable to them?
April 9, 2025 at 9:02 AM
Are you nurturing your existing clients?🤓

Because you should.

When the economy is unstable or down, client acquisition is extra hard making it even more important to take care of the relationships you already have.
April 9, 2025 at 6:59 AM
How many relationships have you nurtured today?✨
April 7, 2025 at 10:33 PM
Not all experiences are meant to be meaningful or transformative.
April 5, 2025 at 7:00 PM
For premium service/experience businesses:

⚜️How much of your total annual revenue comes from the same top 10%-30% of your clients?
⚜️ How many clients are they in total?
⚜️ What are you doing to take extra good care of those relationships in particular?
⚜️ How transactional are these relationships?
April 3, 2025 at 11:55 AM
Another nurturing tactic that’s not used nearly enough by premium businesses whose existence depends on relationships:
Sending the link to something you’ve seen that reminded you of that client.
April 3, 2025 at 9:56 AM
When you’re a premium service provider, the real work starts *after* you’ve closed the sale.
April 2, 2025 at 10:11 PM