Casey | Content & Social Media Marketing
@caseymarketing.bsky.social
Freelance marketer 👩💻 for wellness , beauty, salon, spa & fitness brands
👉 Book an account audit
#rva #socialmediamarketing #contentmarketing
👉 Book an account audit
#rva #socialmediamarketing #contentmarketing
Business owners need to stop comparing their step 1 to someone else’s step 1,000.
Just hit record and start building your brand!
Just hit record and start building your brand!
December 10, 2025 at 10:35 PM
Business owners need to stop comparing their step 1 to someone else’s step 1,000.
Just hit record and start building your brand!
Just hit record and start building your brand!
Videos failing? Add social proof. Show real results to boost sales.
December 10, 2025 at 2:16 PM
Videos failing? Add social proof. Show real results to boost sales.
Your videos aren’t converting because you forgot this psychology principle (social proof)
December 9, 2025 at 7:23 PM
Your videos aren’t converting because you forgot this psychology principle (social proof)
People can’t hire you if they don’t know you exist.
So put in the reps and start building that brand 💪
So put in the reps and start building that brand 💪
December 3, 2025 at 6:29 PM
People can’t hire you if they don’t know you exist.
So put in the reps and start building that brand 💪
So put in the reps and start building that brand 💪
Here’s 3 ways to hook your audience with your videos so you can build trust (and gain new customers) more effectively
December 3, 2025 at 12:26 AM
Here’s 3 ways to hook your audience with your videos so you can build trust (and gain new customers) more effectively
Business owners creating content: I want you to deeply consider the reaction of your customer to the message you share on social media.
This goes so much deeper than just knowing their general demographic info… get in their head!!!
This goes so much deeper than just knowing their general demographic info… get in their head!!!
December 1, 2025 at 11:30 PM
Business owners creating content: I want you to deeply consider the reaction of your customer to the message you share on social media.
This goes so much deeper than just knowing their general demographic info… get in their head!!!
This goes so much deeper than just knowing their general demographic info… get in their head!!!
Here’s your motivation to start creating the content for social media instead of continuously studying how to create content without ever trying and practicing what you learn
November 14, 2025 at 4:53 PM
Here’s your motivation to start creating the content for social media instead of continuously studying how to create content without ever trying and practicing what you learn
Success on social media (or with anything in life) is just about trying trying and trying again
#socialmediamarketing #contentcreation
#socialmediamarketing #contentcreation
November 13, 2025 at 10:38 PM
Success on social media (or with anything in life) is just about trying trying and trying again
#socialmediamarketing #contentcreation
#socialmediamarketing #contentcreation
Grab attention quickly with a hook that is EMOTIONAL and PROBLEM-FOCUSED.
You want to heavy lean into the pain points of your ideal audience because this is how you move people to take action and actually care!
You want to heavy lean into the pain points of your ideal audience because this is how you move people to take action and actually care!
November 11, 2025 at 5:17 PM
Grab attention quickly with a hook that is EMOTIONAL and PROBLEM-FOCUSED.
You want to heavy lean into the pain points of your ideal audience because this is how you move people to take action and actually care!
You want to heavy lean into the pain points of your ideal audience because this is how you move people to take action and actually care!
October 15, 2025 at 3:14 PM
A clear goal gives you something specific to aim for. And that’s what makes the process of social media content creation easy
October 14, 2025 at 6:14 PM
A clear goal gives you something specific to aim for. And that’s what makes the process of social media content creation easy
Content creation can be fun if you just stop overthinking it.
Start taking clips of yourself throughout the day and then write a caption that relates to your business.
BOOM. So easy.
Start taking clips of yourself throughout the day and then write a caption that relates to your business.
BOOM. So easy.
October 9, 2025 at 12:03 PM
Content creation can be fun if you just stop overthinking it.
Start taking clips of yourself throughout the day and then write a caption that relates to your business.
BOOM. So easy.
Start taking clips of yourself throughout the day and then write a caption that relates to your business.
BOOM. So easy.
Social media success comes down to CONSISTENCY.
So get rid of sales gimmicks or feeling like you need to hop on every viral trend just to make it work…
Building your brand is about creating and sharing your work in a way that is authentic to YOU
So get rid of sales gimmicks or feeling like you need to hop on every viral trend just to make it work…
Building your brand is about creating and sharing your work in a way that is authentic to YOU
October 8, 2025 at 11:29 AM
Social media success comes down to CONSISTENCY.
So get rid of sales gimmicks or feeling like you need to hop on every viral trend just to make it work…
Building your brand is about creating and sharing your work in a way that is authentic to YOU
So get rid of sales gimmicks or feeling like you need to hop on every viral trend just to make it work…
Building your brand is about creating and sharing your work in a way that is authentic to YOU
Did you know it’s possible to have fun (and success) marketing your business on social media?
October 7, 2025 at 2:49 PM
Did you know it’s possible to have fun (and success) marketing your business on social media?
Experimentation is the name of the social media game.
I know it’s scary to be perceived.
I know it’s scary to TRY.
But the more you do, the less scary it becomes, and the more data you have to figure out what actually performs well and moves the needle for your business
#socialmedia #motivation
I know it’s scary to be perceived.
I know it’s scary to TRY.
But the more you do, the less scary it becomes, and the more data you have to figure out what actually performs well and moves the needle for your business
#socialmedia #motivation
October 7, 2025 at 11:58 AM
Experimentation is the name of the social media game.
I know it’s scary to be perceived.
I know it’s scary to TRY.
But the more you do, the less scary it becomes, and the more data you have to figure out what actually performs well and moves the needle for your business
#socialmedia #motivation
I know it’s scary to be perceived.
I know it’s scary to TRY.
But the more you do, the less scary it becomes, and the more data you have to figure out what actually performs well and moves the needle for your business
#socialmedia #motivation
If you don't know already, Metricool is my FAVORITE social media post scheduler. Not only do they have a robust free plan, they make it so easy to keep up with your content strategy across all the different social media platforms. It is truly unbeatable for saving time and energy.
October 3, 2025 at 4:04 PM
If you don't know already, Metricool is my FAVORITE social media post scheduler. Not only do they have a robust free plan, they make it so easy to keep up with your content strategy across all the different social media platforms. It is truly unbeatable for saving time and energy.
Ditch the social media gurus and literally just become a better story-teller. I promise that will do more for your brand online than any other tactic! #socialmediamarketing
September 29, 2025 at 7:10 PM
Ditch the social media gurus and literally just become a better story-teller. I promise that will do more for your brand online than any other tactic! #socialmediamarketing
Work smarter, not harder when it comes to showing up on social media! By using a scheduler like Metricool, you can plan social media posts and review data all in one simple interface! (also they have a great free plan for those just getting started)
September 27, 2025 at 4:03 PM
Work smarter, not harder when it comes to showing up on social media! By using a scheduler like Metricool, you can plan social media posts and review data all in one simple interface! (also they have a great free plan for those just getting started)
Forget what you think you know about social media!
Start asking real questions, start building real connections, and you'll start seeing real results from your social media marketing efforts. (full video on my YT)
#socialmediamarketing #businesstips
Start asking real questions, start building real connections, and you'll start seeing real results from your social media marketing efforts. (full video on my YT)
#socialmediamarketing #businesstips
September 25, 2025 at 4:05 PM
Forget what you think you know about social media!
Start asking real questions, start building real connections, and you'll start seeing real results from your social media marketing efforts. (full video on my YT)
#socialmediamarketing #businesstips
Start asking real questions, start building real connections, and you'll start seeing real results from your social media marketing efforts. (full video on my YT)
#socialmediamarketing #businesstips
Maximize your YouTube marketing strategy
August 29, 2025 at 3:05 PM
Maximize your YouTube marketing strategy
Content strategy vs. content marketing = ideation vs. execution. Check out the whole video on my YouTube channel!
August 28, 2025 at 3:57 PM
Content strategy vs. content marketing = ideation vs. execution. Check out the whole video on my YouTube channel!
Sales 101 for service providers!
August 28, 2025 at 12:37 PM
Sales 101 for service providers!
1. Anchor the specific moment a shift occurred 2. Describe the tension/struggle 3. The desired transformation 4. What you did differently 5. The significance of why it matters
August 22, 2025 at 1:23 PM
1. Anchor the specific moment a shift occurred 2. Describe the tension/struggle 3. The desired transformation 4. What you did differently 5. The significance of why it matters
Being intentional with your copy, your visuals, your entire customer journey... is literally the KEY to marketing success
August 21, 2025 at 9:03 PM
Being intentional with your copy, your visuals, your entire customer journey... is literally the KEY to marketing success
“If you run everything through a spreadsheet, you might end up with a rational plan, but the rational plan isn’t what creates energy or magic or memories”
- Seth Godin (This is Marketing)
- Seth Godin (This is Marketing)
August 8, 2025 at 2:04 AM
“If you run everything through a spreadsheet, you might end up with a rational plan, but the rational plan isn’t what creates energy or magic or memories”
- Seth Godin (This is Marketing)
- Seth Godin (This is Marketing)