Cassandra Berg
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cassandrastrategy.bsky.social
Cassandra Berg
@cassandrastrategy.bsky.social
Authenticity is not a natural state, but a strategic decision. If you don't steer, you will be steered.
Reposted by Cassandra Berg
A new study underscores a truth every public relations professional knows instinctively: crisis communication isn’t driven by plans on paper — it’s shaped by how people actually behave under pressure.

www.nature.com/articles/s41...
The dynamic collaboration in crisis communication: a complex adaptive systems perspective - Humanities and Social Sciences Communications
Humanities and Social Sciences Communications - The dynamic collaboration in crisis communication: a complex adaptive systems perspective
www.nature.com
December 9, 2025 at 8:24 PM
His haircut seems to inspired by some North Koreans
November 9, 2025 at 6:32 PM
Watching politicians prioritize their own power over the people they serve is exhausting.

The most frustrating part? Feeling powerless to stop it.

But giving up is exactly what they want. We have to keep demanding better and holding them accountable. It's the only way things change. #Cleptocracy
October 1, 2025 at 7:18 PM
First they came for the voices..."... The Nazis called it Gleichschaltung—systematically turning diverse media into one approved narrative. Within months, independent voices disappeared.
September 26, 2025 at 8:20 PM
So schön. Da sitze ich am Bodensee und geniesse den schönen Tag und kann mich bei arabischer Musik den Gesprächen der Talahons erfreuen während die Bar Musik des Schwurblers Naidoo spielt.
September 14, 2025 at 2:47 PM
Quick and easy dish. Love #AsianNoodles
August 30, 2025 at 1:12 PM
Reposted by Cassandra Berg
👍🏻👍🏻👍🏻👍🏻
August 29, 2025 at 10:38 AM
Reposted by Cassandra Berg
Hi, immunologist here:

(a scientist who studies immune & inflammatory processes)

RFK Jr is talking absolute bullshit when he says he can “see in kids faces that they have inflammation”

That’s NOT how immunology works.

He is an anti-science profiteer.
Start calling him such.
August 28, 2025 at 8:59 PM
This is an absolute disgrace. 2 innocent children - just 8 and 10 years old - were murdered while sitting in pews during Mass at Annunciation Catholic School in Minneapolis. They were simply praying, celebrating the start of their school year, when evil struck. www.bbc.com/news/live/cl...
Live updates: Two children and suspect killed in shooting during Minneapolis Catholic school Mass
An eight- and ten-year-old have been killed and 17 other people injured during an attack at a Catholic school Mass.
www.bbc.com
August 28, 2025 at 6:00 AM
Reposted by Cassandra Berg
#Firmengeschichte während der #NSZeit:
Abgründe im Archiv
„Nur 8 % der betroffenen Mittelständler haben ihre Geschichte zwischen 1933 und 1945 aufgearbeitet – dabei wären die Daten alle da. Aber auch 80 Jahre nach Ende des Krieges wollen nur wenige die eigene Vergangenheit kennen.“
Firmengeschichte während der NS-Zeit: Wenn Familienunternehmen in Abgründe blicken
Die Rolle des deutschen Mittelstands in der Nazizeit ist bis heute kaum aufgearbeitet. Nur wenige Firmen wollen sich der eigenen Vergangenheit stellen.
www.zeit.de
August 24, 2025 at 7:07 AM
Nearly 300M people are immigrants. In Austria, 1 in 5 is a migrant—yet access to healthcare remains unequal.A study reveals. www.sciencedirect.com/science/arti...

Language, discrimination & cultural barriers shape outcomes. Integration is not abstract—it’s measured in survival & recovery.
Healthcare utilization patterns among migrant populations: Increased readmissions suggest poorer access. A population-wide retrospective cohort study
Equal access to health ensures that all citizens, regardless of socio-economic status, can achieve optimal health, leading to a more productive, equit…
www.sciencedirect.com
August 22, 2025 at 9:51 PM
Reposted by Cassandra Berg
Illinois tells Bondi that its sanctuary status stands firm.
Illinois to Bondi: Sanctuary status stands firm
www.politico.com
August 21, 2025 at 7:36 PM
Reposted by Cassandra Berg
They didn't stop raping children because Epstein died. Release the Epstein files!!!
August 3, 2025 at 4:51 PM
Reposted by Cassandra Berg
The GOP is causing all of this chaos just so everyone will stop talking about the Epstein files. Never stop asking where the files are and why they're covering it up.
August 21, 2025 at 5:00 PM
Reposted by Cassandra Berg
August 21, 2025 at 6:33 PM
My take on PR:
“PR” today is Public Manipulation. Real PR shouldn’t be crafting narratives hiding uncomfortable truths. When your PR strategy is 90% spin and 10% substance you’re performing theater. The best PR? Just tell the truth, own your mistakes, and treat your audience like intelligent humans.
August 21, 2025 at 6:26 PM
Starting fresh on Bluesky. Other social networks have become awful echo chambers ruled by self-presentation rather than meaningful exchange. Looking forward to real opinions and diverse views here. Ready to listen, learn, and engage in conversations that last longer than an espresso. #HelloBluesky
August 21, 2025 at 6:13 PM
20 Millionen Jugendliche – 80 Minuten täglich mit KI-Chatbots.

Jugendliche bauen Bindungen zu Maschinen auf, immer verfügbar, immer zustimmend, niemals widersprüchlich.
Bequem aber brandgefährlich.

„Generation Harmonie-Sucht“ kommt: brillant im Dialog mit Maschinen, schwach im Umgang mit Menschen.
August 21, 2025 at 5:49 PM