Today’s collection is a series of moon-themed ads from 1969-ish. I found these via my local library book sale, which is put on twice a year by a group of chatty octogenarians (plus one sprightly fifty year old who accepts Venmo).

I first learned about Tyco Toys from a YouTube video on the history of Lego. Tyco Super Blocks were one of their competitors in the ’80s and the ads featured in the video boasted about their superiority. The ads didn't necessarily catch my eye, but the logotype did: An ultra bold geometric 4-letter word with 2 ligatures in it, one of them (the CO) a tiny gap shy of becoming an infinity symbol. My excitement was immeasurable.

Today’s collection is an archive of materials from the Kindred of the Kibbo Kift, a short-lived British youth movement founded in 1920 by John Hargrave, a Utopian polymath described as an “author, cartoonist, inventor, lexicographer, artist and psychic healer.” A former Boy Scout leader himself, Hargrave had grown frustrated with the group—founded in 1907 by Lieutenant General Robert Baden-Powell to drill discipline and patriotism into young men—after experiencing the horrors of World War I firsthand. In response, he set out to create a new, non-militaristic alternative.