Cambridgeshire Consumer Analytics
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ccanalytics.bsky.social
Cambridgeshire Consumer Analytics
@ccanalytics.bsky.social
Researching consumer perceptions, motivations and decision making using ethical quantitative and qualitative methods of enquiry.
Enhancing Analysis with Situational Logic and Theory-Based Reasoning

Part (2 of 3) C.C.A. Journal Entry – Part 2 July Edition Structured Analytic Strategies: From Situational Logic to Theory-Informed Forecasting Welcome to the July edition of the C.C.A. journal. This entry builds on our earlier…
Enhancing Analysis with Situational Logic and Theory-Based Reasoning
Part (2 of 3) C.C.A. Journal Entry – Part 2 July Edition Structured Analytic Strategies: From Situational Logic to Theory-Informed Forecasting Welcome to the July edition of the C.C.A. journal. This entry builds on our earlier discussions about the recurring challenges facing professional analysts. In part 1, we focused on the roles of perception and memory in the analytic process. Analysts in specialist fields like consumer behaviour, law enforcement, and national intelligence, face many other cognitive challenges.
ccanalytics.blog
July 15, 2025 at 8:49 PM
The Francesca Gino Case: A Lens on Bias, Integrity, and the Fragility of Scientific Inquiry.

The Francesca Gino Case: A Lens on Bias, Integrity, and the Fragility of Scientific Inquiry Harvard University decided to revoke her tenure. They accuse Professor Francesca Gino of academic misconduct. The…
The Francesca Gino Case: A Lens on Bias, Integrity, and the Fragility of Scientific Inquiry.
The Francesca Gino Case: A Lens on Bias, Integrity, and the Fragility of Scientific Inquiry Harvard University decided to revoke her tenure. They accuse Professor Francesca Gino of academic misconduct. The allegations relate to a 2012 co-authored study. The research in question claimed that signing an honesty pledge at the beginning of a form increased truthful disclosures. This was as opposed to signing the pledge at the end.
ccanalytics.blog
June 9, 2025 at 5:09 PM
Smart Analysis Starts by Asking: What If I’m Wrong?

This journal entry highlights the importance of dis-confirmation in intelligence analysis, contrasting it with common flawed practices like confirmation bias. It advocates for the structured Analysis of Competing Hypotheses (ACH) to enhance…
Smart Analysis Starts by Asking: What If I’m Wrong?
This journal entry highlights the importance of dis-confirmation in intelligence analysis, contrasting it with common flawed practices like confirmation bias. It advocates for the structured Analysis of Competing Hypotheses (ACH) to enhance objectivity and accuracy, emphasizing the need for rigorous testing and evaluation of analytic processes for improved decision-making.
ccanalytics.blog
June 9, 2025 at 2:34 PM
Memory & Analysis: Why Mental Maps Matter (Part 1)
Find out in this series of journal posts why our ability to analyse complex problems hinges on how we register, store, and retrieve information.
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ccanalytics.blog
May 24, 2025 at 6:28 PM
The Road Maps of Memory

Part (1 of 3) Journal Series: Memory and the Analytic Process (Part 1) In this series, we explore the vital role memory plays in analytical thinking and how our higher-order cognitive functions help us navigate complex problems. Understanding memory is essential because how…
The Road Maps of Memory
Part (1 of 3) Journal Series: Memory and the Analytic Process (Part 1) In this series, we explore the vital role memory plays in analytical thinking and how our higher-order cognitive functions help us navigate complex problems. Understanding memory is essential because how we register, store, and retrieve information directly affects the quality of our analysis and decision-making. To simplify a complex and highly debated field, we focus on three interconnected but distinct memory systems as they relate to the analytic process:
ccanalytics.blog
May 22, 2025 at 7:14 PM
Are you just processing data - or truly making sense of it?

Analysts often fall into traps: anchoring on first impressions, confirming biases, and mistaking information for intelligence.

Read how at C.C.A., we train minds to see clearly—through perception, memory, and disciplined thinking.
Transforming Insights: Memory’s Role in Analysis Improvement
C.C.A. emphasises the importance of perception in analysis, highlighting cognitive biases and their impact on decision-making. The organisation advocates for rigorous intelligence evaluation, distinguishing between raw information and true intelligence. By understanding the interplay between perception and memory, C.C.A. aims to enhance analytical accuracy and equip analysts with cognitive tools to make better decisions.
ccanalytics.blog
May 15, 2025 at 7:00 PM