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Cyrus Farivar

@cfarivar.bsky.social

9.4K followers 1.9K following 780 posts

"suh-ROOS" / سیروس‌ Sr. Director, Community Resilience Marketing 🔥🌲Fire Aside (http://fireaside.com) 🕵️ 20+ years in journalism (Forbes, NBC, and more) 🐻 4th-gen Californian // Oakland, CA 📥 [email protected] 📱 +1-341-758-0888 (mobile/Signal)

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Cyrus Farivar @cfarivar.bsky.social · Mar 20

After 3+ years at Forbes, Friday March 21 will be my last day.

After 20+ years of doing professional journalism, I’m moving on to a new challenge with @fireaside.bsky.social.

After 3+ years at Forbes, Friday March 21 will be my last day. After 20+ years of doing professional journalism, I’m moving on to a new challenge.

I’m excited to join a new Marin Co.-based venture-backed startup called Fire Aside (Fireaside.com), which makes software for fire departments to help manage vegetation inspections in the wildland-urban interface (like the Oakland hills, which burned in 1991, very near my grandparents' home). Fire Aside already has numerous clients in the Bay Area including the City of Berkeley.

My new role is as the company’s first “Director of Community Wildfire Resilience.” I’ll be assisting local communities with fire mitigation and helping the company reach out to new partner agencies. (In particular, they’re looking to expand in SoCal, where I grew up.)

Given the recency of the LA Fires, which burned within miles of my childhood home, I feel that it’s time now more than ever to personally take on one aspect of this critical mission of reducing the risk of this ever-growing threat.

I wrestled with this decision a lot — it has been an emotional journey for me to decide to step away from the field that I love — but ultimately, I came back to wanting to prioritize the protection of the people and places that I hold dear.

Onward!

Cyrus Farivar @cfarivar.bsky.social · 27m

The city I have called home for 20+ years is recruiting for Entry Level Firefighter EMT & Paramedic positions.

Thank you for your service, @oaklandfireca.bsky.social .

Cyrus Farivar @cfarivar.bsky.social · 31m

Yeah I hear ya. (I speak/read French fluently, fwiw.)

Cyrus Farivar @cfarivar.bsky.social · 2h

Not sure that's what radicalized him per se, but he did listen to it.

Here's the video if you're curious: www.youtube.com/watch?v=9Va9...

Josman - Un Zder, Un Thé (Clip Officiel)

YouTube video by Josman

www.youtube.com

Cyrus Farivar @cfarivar.bsky.social · 3h

How a City Awash in Garbage Is Trying to Take Out the Trash

www.nytimes.com/2025/10/08/u...

How a City Awash in Garbage Is Trying to Take Out the Trash

www.nytimes.com

Cyrus Farivar @cfarivar.bsky.social · 3h

The Boys in Blue are ready to advance to the NLCS! Let's get it done TONIGHT!

G2 NLDS recap: There's so much happening in these few seconds. Mad respect to Mookie and the Dodgers infield!

Read: www.latimes.com/sports/dodge...

Watch this well-executed play:

bsky.app/profile/dodg...

Cyrus Farivar @cfarivar.bsky.social · 3h

snoop dogg is sitting on a couch eating food and saying `` all gravy baby . ''

ALT: snoop dogg is sitting on a couch eating food and saying `` all gravy baby . ''

media.tenor.com

Cyrus Farivar @cfarivar.bsky.social · 3h

Here's the DOJ press release:

www.justice.gov/usao-cdca/pr...

Florida Man Arrested on Federal Criminal Complaint Alleging He Maliciously Started What Became the Palisades Fire

A former Pacific Palisades resident now living in Florida has been arrested on a federal criminal complaint charging him with maliciously starting what eventually became the Palisades Fire of January ...

www.justice.gov

Cyrus Farivar @cfarivar.bsky.social · 3h

Not sure that's right. From what I've read so far he moved to Florida after the Palisades Fire.

www.latimes.com/california/s...

Uber driver accused of intentionally starting fire that destroyed Pacific Palisades

Authorities announced the arrest of 29-year-old Jonathan Rinderknecht, who is suspected of setting a fire on New Year’s Eve that eventually became the Palisades fire.

www.latimes.com

Cyrus Farivar @cfarivar.bsky.social · 4h

"(During his interview on January 24, 2025, RINDERKNECHT admitted he was fluent in French; he grew up in France.)"

www.documentcloud.org/documents/26...

USA v Rinderknecht COMPLAINT

www.documentcloud.org

Cyrus Farivar @cfarivar.bsky.social · 4h

Here's the complaint:

www.documentcloud.org/documents/26...

USA v Rinderknecht COMPLAINT

www.documentcloud.org

Cyrus Farivar @cfarivar.bsky.social · 4h

I think this guy is from Los Angeles, not Florida. He was just arrested in Florida.

Cyrus Farivar @cfarivar.bsky.social · 4h

Today, federal prosecutors announced the arrest of Jonathan Rinderknecht, 29, "charging him with maliciously starting what became the Palisades Fire in January."

He has his first court appearance today in Orlando.

The criminal complaint is not immediately available.

Cyrus Farivar @cfarivar.bsky.social · 4h

Arrest made in deadly Palisades Fire, source tells CNN
www.cnn.com/2025/10/08/u...

Arrest made in deadly Palisades fire, source tells CNN | CNN

A suspect has been arrested in connection to the Palisades Fire, which burned in January.

Reposted by Cyrus Farivar

lafcmirror.bsky.social @lafcmirror.bsky.social · 1d

Form: WWWWW 😤

Cyrus Farivar @cfarivar.bsky.social · 21h

TIL: most US states require it as part of the high school curriculum.

cpr.heart.org/en/training-...

Cyrus Farivar @cfarivar.bsky.social · 21h

Ya boi knows some First Aid and CPR now. ⚕️🩹🩸❤️‍🩹

(I haven't had first aid training since I was in Boy Scouts many many years ago!)

Reposted by Cyrus Farivar

Matthew Guariglia @mguariglia.bsky.social · 1d

🚨🚨 Both the police and Flock's defense for why Texas police searched the entire country for License Plate Reader data to find woman who had self-administered an abortion was because she was a missing person and family was concerned with her health. Now documents reveal they wanted to charge her.

Police Said They Surveilled Woman Who Had an Abortion for Her 'Safety.' Court Records Show They Considered Charging Her With a Crime

Court records show that the narrative Flock and a Texas Sheriff's Office has told the public isn't the whole story, and that police were conducting a 'death investigation' into the abortion.

www.404media.co

Cyrus Farivar @cfarivar.bsky.social · 22h

a man talking on a phone with the words hello is it me you 're looking for behind him

ALT: a man talking on a phone with the words hello is it me you 're looking for behind him

media.tenor.com

Cyrus Farivar @cfarivar.bsky.social · 22h

Excellent profile of Cory Doctorow -- who I first covered way back in 2003!

web.archive.org/web/20040707...

San Mateo Daily Journal

web.archive.org

Reposted by Cyrus Farivar

Joe Bernstein @bernstein.bsky.social · 2d

The award-winning novelist and veteran tech activist Cory Doctorow has written millions of words in his nearly four-decade career. Now he's best known for a single one: "Enshittification." How did he get here? My profile: www.nytimes.com/2025/10/05/b...

A Powerhouse Writer Found One Word to Change the Debate About Tech

www.nytimes.com

Cyrus Farivar @cfarivar.bsky.social · 22h

Kaiser Permanente workers plan massive strike across California next week www.sfchronicle.com/bayarea/arti...

Kaiser Permanente workers plan massive strike across California next week

Major Kaiser hospitals, including in Oakland, San Francisco, Walnut Creek and San Jose, could see walkouts during the five-day strike by tens of thousands of nurses and health professionals.

www.sfchronicle.com

Reposted by Cyrus Farivar

kate conger @kateconger.com · 23h

Elon Musk once said he would pursue former Twitter execs to the ends of the earth. Instead, he just settled their $128 million lawsuit. storage.courtlistener.com/recap/gov.us...

Cyrus Farivar @cfarivar.bsky.social · 1d

Join Dave Winnacker (Chief Wildfire Officer, XyloPlan) and Jason Brooks (CEO, @fireaside.bsky.social ) Thursday Oct 9 at 10am to learn how to build stronger defensible space programs.

Thurs Oct 9, 10am PT
Register Here: lnkd.in/gDRtvV8Q

Cyrus Farivar @cfarivar.bsky.social · 1d

Wildfires more lethal, economically damaging than ever, researchers find www.abc.net.au/listen/progr... via @abcaustralia.bsky.social

Wildfires more lethal, economically damaging than ever, researchers find - ABC listen

Bushfires are becoming more frequent, more severe and more deadly. Researchers from Tasmania have come up with a model to predict these catastrophes, including this year’s disaster in Los Angeles.

Reposted by Cyrus Farivar

Michael Gollner @gollnerfire.bsky.social · 1d

A strong background in heat transfer, fluid mechanics, and experimental or numerical techniques is expected. Full details on how to apply is here.
firelab.berkeley.edu/available-po.... Email Prof. Gollner with your interest before the deadline. Note very limited international funding is available

We study combustion and fire phenomena using experimental and analytical techniques. A strong background in heat transfer, combustion, fluid mechanics and relat

firelab.berkeley.edu